Stories on 6th Jan '16

Small Brands, Big Stars
A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands


Sanjeev Kotnala: What I would like to see happen at Goafest 2016
Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival
http://www.mxmindia.com/2016/01/sanjeev-kotnala-what-i-would-like-to-see-happen-at-goafest-2016/

Dentsu elevates key resources across centres in India
Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom
http://www.mxmindia.com/2016/01/dentsu-elevates-key-resources-across-centres-in-india/

Satbir Singh launches Thinkstr
The former chief creative officer of FCB Ulka has launched an advertising agency with ideas for a digital world
http://www.mxmindia.com/2016/01/satbir-singh-launches-thinkstr/

LinkedIn appoints Akshay Kothari as Country Manager for India
Former CEO and Co-founder of Pulse will also lead product initiatives in India
http://www.mxmindia.com/2016/01/linkedin-appoints-akshay-kothari-as-country-manager-for-india/

IAMAI names Kunal Shah as its new Chairman
Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world
http://www.mxmindia.com/2016/01/iamai-names-kunal-shah-as-its-new-chairman/

Holiday better after retirement, urges new campaign by HDFC Life
This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives
http://www.mxmindia.com/2016/01/holiday-better-after-retirement-urges-new-campaign-by-hdfc-life/

Citrus Cash Back Week seeks to make an impact on social & traditional platforms
The festival is not just about discounts and cash-backs but, also about the experience the consumers have - a simple, straight forward, rewarding and smooth payment experience

http://www.mxmindia.com/2016/01/citrus-cash-back-week-seeks-to-make-an-impact-on-social-traditional-platforms/

Stories on 11th Mar'13

MxM Mondays: Stakeholders' view on Phase II
Phase II of digitization is scheduled to take off on April 1. We ask stakeholders whether they expect it to happen on schedule
http://www.mxmindia.com/2013/03/mxm-mondays-stakeholders-view-on-phase-ii/


Havas Media to handle media duties of Aspiring Minds
The Aspiring Minds win is estimated at Rs 20 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-media-duties-of-aspiring-minds/


Over 3800 participate in DNA's women half-marathon
The three runs (21km, 10km and 5km) of the Stayfree Women For Change DNA I Can Women's Half Marathon saw over 3800 women participating
http://www.mxmindia.com/2013/03/over-3800-participate-in-dnas-women-half-marathon/


Star launches sixth sports channel - Star Sports 2
Star Sports 2 promises 'More Sports, More Action, More Excitement'
http://www.mxmindia.com/2013/03/star-launches-sixth-sports-channel-star-sports-2/


KBC is 'Kon Hoeel Marathi Crorepati' on ETV Marathi
The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers
http://www.mxmindia.com/2013/03/kbc-is-kon-hoeel-marathi-crorepati-on-etv-marathi/


Anil Thakraney: Little Bitti Madness
The man's sudden disappearance into thin air presented an opportunity for the media to conduct a large-scale, nation-wide investigative story. This was not done for seven long years. So why all the chest-thumping now?
http://www.mxmindia.com/2013/03/anil-thakraney-little-bitti-madness/


Reviewing the Reviews: Saheb Biwi Aur Gangster Returns
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-saheb-biwi-aur-gangster-returns/


2013 PMAA Dragons of Asia opens for entries
The Promotion Marketing Awards of Asia has introduced two new categories this year: Public Relations and Mobile Marketing
http://www.mxmindia.com/2013/03/2013-pmaa-dragons-of-asia-opens-for-entries/


ANCHOR | ONE BIG IDEA: One Big Idea by Shashi Sinha: Cross-leveraging digital and print is essential
http://www.mxmindia.com/2013/03/one-big-idea-by-shashi-sinha-cross-leveraging-digital-and-print-is-essential/


ANCHOR | ONE BIG IDEA: One Big Idea by Veena Gidwani: Working together for a robust long-term industry growth
http://www.mxmindia.com/2013/03/one-big-idea-by-veena-gidwani-working-together-for-a-robust-long-term-industry-growth/

Stories on 10th Dec '12

MxM Monday: Is BTL gaining acceptance as a must-have in a media plan?
With below-the-line gaining a bigger share of ad budgets over the years, a cross-section of the A&M frat on its efficacy
http://www.mxmindia.com/2012/12/mxm-monday-is-btl-gaining-acceptance-as-a-must-have-in-a-media-plan/

Jaldi 5 with Aditya Sinha, former editor-in-chief, DNA: Coincidence that quitting timed with Zee News controversy
Aditya Sinha quit DNA as editor-in-chief last week amidst rumours that the move had linkages with the Zee News controversy. While he denies the coincidence theory, do read the between the lines to figure what could be the reason
http://www.mxmindia.com/2012/12/jaldi-5-with-aditya-sinha-former-editor-in-chief-dna-coincidence-that-quitting-timed-with-zee-news-controversy/

Some meetha ho jaye for Rekha with Snickers
Mars ropes in Rekha for Snickers to challenge Kraft Cadbury's hold on Rs 3,000-cr Indian chocolate market
http://www.mxmindia.com/2012/12/some-meetha-ho-jaye-for-rekha-with-snickers/

Publicis Groupe acquires iStrat & MarketGate
iStrat is a leading integrated digital agency and MarketGate, a Mumbai-based strategic business and marketing consulting firm
http://www.mxmindia.com/2012/12/publicis-groupe-acquires-istrat-marketgate/

Ranjona Banerji: Our 'News of the World' moment?
That Zee chairman Subhash Chandra has apparently been questioned for between seven and nine hours by the Delhi police, is surely not a common occurrence for high profile owners of media houses, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-our-news-of-the-world-moment/

Anil Thakraney: Australian radio jocks should be jailed
A hospital is not a place where you make 'Bakras' out of people, it is a place of the sick and the dying. This is not just completely unethical, it's bloody insensitive
http://www.mxmindia.com/2012/12/anil-thakraney-australian-radio-jocks-should-be-jailed/

Reviewing the Reviews: Khiladi 786
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-khiladi-786/

The Anchor: 6 things young companies should do to attract talent
Talent acquisition can make all the difference between short-term and long-term success for start-up, writes Ambika Sharma while listing six things one can do to attract the right talent
http://www.mxmindia.com/2012/12/the-anchor-6-things-young-companies-should-do-to-attract-talent/

Big Fame Star provides talent opportunity in Punjab, Central India
Reliance Broadcast Network's regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India's first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab
http://www.mxmindia.com/2012/12/big-fame-star-provides-talent-opportunity-in-punjab-central-india/