Little viewers, big battle
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45697
Global adspend to rise 3% in 2013 & 5.4% in 2014: Warc
The predicted slowdown for 2013 is due to the absence of last year's adspend boost from the Olympics and the US presidential election, alongside on-going concerns about the health of the global economy, particularly in relation to the eurozone debt crisis
http://www.mxmindia.com/?p=45695
R Sridhar to launch iPhone/iPad app to help get ideas
Former Ogilvy honcho R Sridhar, now a popular Business Innovation Coach, is working on an iPhone and iPad application that will help generate ideas at all times
http://www.mxmindia.com/?p=45723
CVS 'Venke' Sharma quits Leo Burnett
After a six-year stint spearheading digital in India and Indonesia, Mr Sharma moves on to a yet-unannounced destination
http://www.mxmindia.com/?p=45699
Pranvir Mann joins Concept as NCD
Pranvir Mann has joined Concept Communications as National Creative Director, with a mandate to focus on the group's businesses in the northern region
http://www.mxmindia.com/?p=45696
Debrief: Goibibo: Good use of metaphor
Good work. In terms of both, the strategy and the creative. Well, the ad agency has delivered. Now it's up to the Goibibo team to meet their deadly promise
http://www.mxmindia.com/?p=45694
Adidas signs Mahela Jayawardene as brand athelete
Sportswear brand Adidas has signed up Mahela Jayawardene, captain of the Delhi Daredevils cricket team, as brand ambassador. To kickstart this partnership, he will be part of Adidas' latest digital and retail campaign for the IPL, 'Lose the heat, keep the fire'
http://www.mxmindia.com/?p=45698
Anchor | One Big Idea
One Big Idea by Anwesh Bose: Technology, the fittest survivor?
http://www.mxmindia.com/?p=45693
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45697
Global adspend to rise 3% in 2013 & 5.4% in 2014: Warc
The predicted slowdown for 2013 is due to the absence of last year's adspend boost from the Olympics and the US presidential election, alongside on-going concerns about the health of the global economy, particularly in relation to the eurozone debt crisis
http://www.mxmindia.com/?p=45695
R Sridhar to launch iPhone/iPad app to help get ideas
Former Ogilvy honcho R Sridhar, now a popular Business Innovation Coach, is working on an iPhone and iPad application that will help generate ideas at all times
http://www.mxmindia.com/?p=45723
CVS 'Venke' Sharma quits Leo Burnett
After a six-year stint spearheading digital in India and Indonesia, Mr Sharma moves on to a yet-unannounced destination
http://www.mxmindia.com/?p=45699
Pranvir Mann joins Concept as NCD
Pranvir Mann has joined Concept Communications as National Creative Director, with a mandate to focus on the group's businesses in the northern region
http://www.mxmindia.com/?p=45696
Debrief: Goibibo: Good use of metaphor
Good work. In terms of both, the strategy and the creative. Well, the ad agency has delivered. Now it's up to the Goibibo team to meet their deadly promise
http://www.mxmindia.com/?p=45694
Adidas signs Mahela Jayawardene as brand athelete
Sportswear brand Adidas has signed up Mahela Jayawardene, captain of the Delhi Daredevils cricket team, as brand ambassador. To kickstart this partnership, he will be part of Adidas' latest digital and retail campaign for the IPL, 'Lose the heat, keep the fire'
http://www.mxmindia.com/?p=45698
Anchor | One Big Idea
One Big Idea by Anwesh Bose: Technology, the fittest survivor?
http://www.mxmindia.com/?p=45693
