MxM Monday: Paid news - yes or no?
So prevalent is paid news and content, that it is almost taken for granted. But does that mean it is good, or ethical? MxMIndia asks industrywallahs what they think
http://www.mxmindia.com/2013/04/mxm-monday-paid-news-yes-or-no/
Mediaah! Are disclaimers enough to pass off paid content?
Readers expect the content in the newspaper to be published based on the decision of the editor, and not an advertiser paying for it, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/04/mediaah-are-disclaimers-enough-to-pass-off-paid-content/
Ravi Deshpande bids adieu to Contract India
After two stints with Contract, Mr Deshpande will be leaving to pursue his personal passions. He will be with the agency till the end of June 2013
http://www.mxmindia.com/2013/04/ravi-deshpande-bids-adieu-to-contract-india/
Kids, youth want 'quick & fast' entertainment: Jiggy George
As Dream Theatre pushes its FIFA merchandise ahead of 2014's World Cup, CEO Jiggy George expounds on the group's ultimate TG - young adults and children
http://www.mxmindia.com/2013/04/kids-youth-want-quick-and-fast-entertainment-jiggy-george/
Magnon\TBWA announces post-acquisition senior hirings
Magnon\TBWA has announced significant strengthening of its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions
http://www.mxmindia.com/2013/04/magnontbwa-announces-post-acquisition-senior-hirings/
K2 Communications launches Purple Hues
Bengaluru-based PR firm K2 Communications has spun off its content business to a new company, Purple Hues
http://www.mxmindia.com/2013/04/k2-communications-launches-purple-hues/
AdStrat: Hitachi: Cooling off, uninterrupted
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-hitachi-cooling-off-uninterrupted/
Reviewing the Reviews: Aashiqui 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-aashiqui-2/
Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organised by Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media/
Anil Thakraney: Opportunity for Jet to raise the bar
Jet must regain the full service segment, invest in food and service, and with no competition on the horizon, they will own it for a long time to come
http://www.mxmindia.com/2013/04/anil-thakraney-opportunity-for-jet-to-raise-the-bar/
Ketchum Sampark strengthens corporate practice & social media arm
Ketchum Sampark has appointed Vipul Bondal as Partner, Corporate Practice and Prasanna Ratanjankar as Senior Manager, Social Media
http://www.mxmindia.com/2013/04/ketchum-sampark-strengthens-corporate-practice-social-media-arm/
Delhi Duty Free assigns digital mandate to Ignitee Digital
Delhi Duty Free has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication
http://www.mxmindia.com/2013/04/delhi-duty-free-assigns-digital-mandate-to-ignitee-digital/
Radio One operating profit grows exponentially
Radio One Ltd has declared its audited financial results for the year ended March 31
http://www.mxmindia.com/2013/04/radio-one-operating-profit-grows-exponentially/
Louis Philippe launches e-mag, The Label
Men's fashion brand Louis Philippe has announced the launch of its first fashion e-magazine called The Label
http://www.mxmindia.com/2013/04/louis-philippe-launches-e-mag-the-label/
ANCHOR | One Big Idea by Rafiq Barak: Good to see design drive content
http://www.mxmindia.com/2013/04/one-big-idea-by-rafiq-barak-interesting-to-see-design-drive-content/
ANCHOR | One Big Idea by Kishor Kate: It's okay to do away with gifts
http://www.mxmindia.com/2013/04/one-big-idea-by-kishor-kate-its-okay-to-do-away-with-gifts/
