Mazel tov, Sam and Madison: Sir Martin Sorrell
In our continuing coverage on Madison's 25 years, WPP Group CEO Sir Martin Sorrell talks on the agency and its master Sam Balsara and whether he would WPP to partner Madison
http://www.mxmindia.com/?p=44851
DNA dons new look, brings back edit page
Launched in 2005 in Mumbai, this is the major re-launch for the daily
http://www.mxmindia.com/?p=44903
Ranjona Banerji: Can DNA get back into your dna?
DNA brings back its edit page as it looks to blend with the digital media as well as with up the branding quotient, notes Ranjona Banerji
http://www.mxmindia.com/?p=44877
RBNL launches 'Choose Your Set Top Box Wisely' campaign
The campaign across 38 cities in DAS Phase II is aimed at empowering consumers with information on digitization and distribution partners with the opportunity to strengthen brand equity
http://www.mxmindia.com/?p=44850
HBO's ad-free channels: good enough to pay more for?
With HBO pushing its two new movie pay channels, it is time to ask whether there is a market for 'premium' ad-free channels in the Indian TV viewing arena
http://www.mxmindia.com/?p=44415
Highest ever complaints upheld by ASCI in Jan 2013
NAMS has enhanced the reach of the consumer complaints council by tracking a larger number of misleading ads
http://www.mxmindia.com/?p=44845
Allen Solly's end-of-season sale app generates 2,194% RoI
The campaign achieved a revenue target of INR 10 million, and 4% of the revenue during the End of Season Sale was from Facebook alone
http://www.mxmindia.com/?p=44849
Debrief: MP Tourism: Stunning Holi ad
This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully
http://www.mxmindia.com/?p=44844
Khana Khazana's first TVC to help women fight kitchen woes
After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad, offering solutions for everyday kitchen woes
http://www.mxmindia.com/?p=44843
Movies Now capitalises on Star Wars franchise
The marketing plan targeted relevant platforms to ensure high visibility and create an impact like never before
http://www.mxmindia.com/?p=44846
SVG Media boasts of 31.2 million unique visitors
As per the latest comScore numbers, SVG Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion
http://www.mxmindia.com/?p=44848
ANCHOR | One Big Idea by Rajan Narayan
As icons crumble, the Big Idea is increasingly a fallacy
http://www.mxmindia.com/?p=44842
In our continuing coverage on Madison's 25 years, WPP Group CEO Sir Martin Sorrell talks on the agency and its master Sam Balsara and whether he would WPP to partner Madison
http://www.mxmindia.com/?p=44851
DNA dons new look, brings back edit page
Launched in 2005 in Mumbai, this is the major re-launch for the daily
http://www.mxmindia.com/?p=44903
Ranjona Banerji: Can DNA get back into your dna?
DNA brings back its edit page as it looks to blend with the digital media as well as with up the branding quotient, notes Ranjona Banerji
http://www.mxmindia.com/?p=44877
RBNL launches 'Choose Your Set Top Box Wisely' campaign
The campaign across 38 cities in DAS Phase II is aimed at empowering consumers with information on digitization and distribution partners with the opportunity to strengthen brand equity
http://www.mxmindia.com/?p=44850
HBO's ad-free channels: good enough to pay more for?
With HBO pushing its two new movie pay channels, it is time to ask whether there is a market for 'premium' ad-free channels in the Indian TV viewing arena
http://www.mxmindia.com/?p=44415
Highest ever complaints upheld by ASCI in Jan 2013
NAMS has enhanced the reach of the consumer complaints council by tracking a larger number of misleading ads
http://www.mxmindia.com/?p=44845
Allen Solly's end-of-season sale app generates 2,194% RoI
The campaign achieved a revenue target of INR 10 million, and 4% of the revenue during the End of Season Sale was from Facebook alone
http://www.mxmindia.com/?p=44849
Debrief: MP Tourism: Stunning Holi ad
This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully
http://www.mxmindia.com/?p=44844
Khana Khazana's first TVC to help women fight kitchen woes
After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad, offering solutions for everyday kitchen woes
http://www.mxmindia.com/?p=44843
Movies Now capitalises on Star Wars franchise
The marketing plan targeted relevant platforms to ensure high visibility and create an impact like never before
http://www.mxmindia.com/?p=44846
SVG Media boasts of 31.2 million unique visitors
As per the latest comScore numbers, SVG Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion
http://www.mxmindia.com/?p=44848
ANCHOR | One Big Idea by Rajan Narayan
As icons crumble, the Big Idea is increasingly a fallacy
http://www.mxmindia.com/?p=44842
