Time to toughen stand, urges Abby superjury
In a connected world, plagiarism cases can be easily caught. MxMIndia speaks to some of the Creative Abby 'superjury' members who will look into the many complaints lodged
http://www.mxmindia.com/2013/04/time-to-toughen-stand-urge-superjury-members/
Focus advt sets up Worldoo, an online ecosystem for kids
Targeted at 6-12-year-olds and set up from scratch with a development spend of Rs 3 crore, Worldoo promises entertainment and education through an interactive experience
http://www.mxmindia.com/2013/04/focus-advt-sets-up-worldoo-an-online-ecosystem-for-kids/
IAA launches webinar series, Google's Rajan Anandan to address inaugural session on April 25
The account will be handled by the agency's Mumbai office
http://www.mxmindia.com/2013/04/iaa-launches-webinar-series-rajan-anandan-to-address-inaugural-session-on-april-25/
Web18 elevates Joyson Thomas, Rajan Srinivasan
Web 18 has strengthens its leadership team, appointing CEOs for Moneycontrol.com and Ibnlive.com
http://www.mxmindia.com/2013/04/web18-elevates-joyson-thomas-rajan-srinivasan/
Ormax launches forecast model for Hindi GEC launch viewership
Media insights firm Ormax Media announced the launch of OWA, India's first scientific launch viewership forecasting model for Hindi GECs. OWA stands for Opening Week Average
http://www.mxmindia.com/2013/04/ormax-launches-owa-forecast-model-for-hindi-gec-launch-viewership/
Nutrela Soya Food launches new campaign
The TVC has been conceptualized by Soho Square Mumbai and produced by Apocalypso. Madison Media is the media agency
http://www.mxmindia.com/2013/04/nutrela-soya-food-launches-new-campaign/
Anil Thakraney: CCTV footage should be used to kill apathy
What got my anger on the boil, more than the US bombings, is something that happened in our own backyard: Cruel apathy shown by many motorists during the horrible Jaipur road accident, and the resultant tragedy
http://www.mxmindia.com/2013/04/anil-thakraney-cctv-footage-should-be-used-to-kill-apathy/
Big CBS expands reach in 1mn+ HSMs
Along with 8 metros, the channel will now be available across 30 million households in Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan
http://www.mxmindia.com/2013/04/big-cbs-expands-reach-in-1mn-hsms/
ANCHOR | One Big Idea by Deepa Gahlot: Creating Connoisseurs
http://www.mxmindia.com/2013/04/one-big-idea-by-deepa-gahlot-creating-connoisseurs/
