IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/2013/04/ipl-6-in-the-mood-for-extraaa/
Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/2013/04/mindshare-gets-7-shortlists-at-festival-of-media-global/
Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/2013/04/pradeep-iyengar-joins-indraksh-emm-india-as-president-indian-ops/
ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/2013/04/asci-introduces-suspension-pending-investigation/
Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/2013/04/anil-thakraney-i-concede-defeat-to-ipl/
Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/2013/04/amway-india-awards-media-duties-to-havas-media/
Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/2013/04/adfactors-pr-closes-fy-2013-with-a-string-of-strategic-wins/
Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/2013/04/jewellery-e-tailing-registers-117-y-o-y-growth/
Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/2013/04/jagdish-mulchandani-appointed-cfo-times-tv/
Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/2013/04/max-bupa-wins-aima-global-innovation-award-2013/
Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/2013/04/animated-krrish-on-cartoon-network-soon/
R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/2013/04/r-k-swamy-bbdo-named-agency-of-the-year-at-ad-club-madras-maddys/
ANCHOR | One Big Idea by Suranjana Ghosh: Digitization opens doors to a whole new world of TV
