Decoding Digital with Rajan Anandan
Excerpts from the inaugural IAA 'World Goes Digital' webinar held last week with the Google India CEO
http://www.mxmindia.com/2013/04/decoding-digital-with-rajan-anandan/
Rediff.com goes in for new, mobile-friendly look
The website, with its new interface, plans to capitalize on the growing usage of mobile
http://www.mxmindia.com/2013/04/rediff-com-goes-in-for-new-mobile-friendly-look/
Big FM announces leadership changes
Reliance Broadcast Network Ltd. (RBNL) has announced the consolidation and strengthening of functions within its radio business, 92.7 Big FM, through strategic elevations across key positions
http://www.mxmindia.com/2013/04/big-fm-announces-leadership-changes/
Radio Mirchi too announces new appointments
Vivek Modi will be heading the North cluster of Radio Mirchi, and Sarvmeet Oberoi has been appointed as the new Head of IPR (Sponsorship)
http://www.mxmindia.com/2013/04/radio-mirchi-too-announces-new-appointments/
Lifestyle content in Braille via 'White Print'
White Print, English lifestyle magazine in Braille, aims to be the monthly dose of leisure reading for the visually impaired community of the county
http://www.mxmindia.com/2013/04/lifestyle-content-in-braille-via-white-print/
Ranjona Banerji: When journalists get taken for a ride
As a fraternity, we have been unable to protect ourselves from the shenanigans of our employers, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-when-journalists-get-taken-for-a-ride/
Debrief: Tata Sky: The 'Epic' ad
There's nothing not to like about this one. It's a surprising solution, the treatment is high-action and the promise is single minded
http://www.mxmindia.com/2013/04/debrief-tata-sky-the-epic-ad/
Moneycontrol.com holds Master Your Money, an online investor event
The day-long event on April 30 will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2013/04/moneycontrol-com-holds-master-your-money-an-online-investor-event/
Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organized by the Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media-2/
Fino PayTech takes animation route for its maiden brand campaign
The audio visual commercial, titled 'Fino ki Kahani Kanhaiya ki Zubaani', has been created by Climb Media
http://www.mxmindia.com/2013/04/fino-paytech-takes-animation-route-for-its-maiden-brand-campaign/
Ten Sports extends 'Tour De France' for another 4 years
Sports content provider Ten Sports has announced that it has acquired broadcast rights for Tour De France till 2016 for the Indian subcontinent
http://www.mxmindia.com/2013/04/ten-sports-extends-tour-de-france-for-another-4-years/
'Men are back' at Maruti Suzuki
The campaign developed by Lowe Lintas is based on the proposition that the SX4 Super Turbo Diesel is the car for men who are passionate about driving
http://www.mxmindia.com/2013/04/men-are-back-at-maruti-suzuki/
ANCHOR : One Big Idea by Ananya Saha: The Right Mentors
http://www.mxmindia.com/2013/04/one-big-idea-by-ananya-saha-the-right-mentors/