Scam and scandal in the family
Has the advertising industry become so blase that scams no longer have the power to shock? MxMIndia cuts to the chase
http://www.mxmindia.com/2013/04/scam-and-scandal-in-the-family/
Viacom18 brings Ajit Andhare to head its motion pictures biz
Mr Andhare replaces Vikram Malhotra, who put in his papers, some time back, to pursue his entrepreneurial interests
http://www.mxmindia.com/2013/04/viacom18-brings-ajit-andhare-to-head-its-motion-pictures-biz/
Digitization Phase 2: TRAI releases draft tariff orders
The Telecom Regulatory Authority of India has released draft tariff orders prescribing a standard tariff package for Set Top Boxes, seeking comments of the stakeholders
http://www.mxmindia.com/2013/04/digitization-phase-2-trai-releases-draft-tariff-orders/
Grey India bags creative duties for multiple brands of RBNL
While the agency's Delhi office will handle the account of 92.7 BIG FM, BIG Magic (UP, MP, Bihar and Jharkhand) and Spark Punjabi, Grey Mumbai will look after Big CBS Prime, Big CBS Love and Big RTL Thrill
http://www.mxmindia.com/2013/04/grey-india-bags-creative-duties-for-multiple-brands-of-rbnl/
Rooted in the region worked for Big Magic: Sunil Kumaran
Sunil Kumaran, Business Head, Regional Channels at RBNL on the story so far for Big Magic, as it celebrates its second anniversary
http://www.mxmindia.com/2013/04/rooted-in-the-region-worked-for-big-magic-sunil-kumaran/
Mitrajit Bhattacharya's priceless tales of crazy things
The Chitralekha Publisher and President writes a book on his varied experiences from his travels in 'Life Money Can't Buy'
http://www.mxmindia.com/2013/04/mitrajit-bhattacharyas-priceless-tales-of-crazy-things/
Shailesh Kapoor: Weekend For Everyone, Weak-End For Television?
Even as original content struggles, genres led by secondary content, such as Hindi movies, continue to flourish on the weekend. However, even here, the weekend to weekday ratio of viewership is not as high as it used to be a decade ago, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-weekend-for-everyone-weak-end-for-television/
AdStrat: Titan: Keeping tags on time
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-titan-keeping-tags-on-time/
Anil Thakraney: The Feku/Pappu tamasha
The people who will actually queue up to cast their votes will, as usual, come from the lower or very lower classes. They have no interest in the social media chatter, they give a damn about who tweeted what
http://www.mxmindia.com/2013/04/anil-thakraney-the-fekupappu-tamasha/
Heineken leverages UEFA Champions League to build connect with consumers
The brand has introduced 'Road to the Final' Ad and Promotion, inviting football fans to win themselves a seat at the UEFA Champions League Final
http://www.mxmindia.com/2013/04/heineken-leverages-uefa-champions-league-to-build-connect-with-consumers/
ANCHOR | One Big Idea by Paritosh Joshi: We ignore the Leveson Inquiry at our own peril
http://www.mxmindia.com/2013/04/one-big-idea-by-paritosh-joshi-we-ignore-the-leveson-inquiry-at-our-own-peril/
ANCHOR | One Big Idea by Jaisurya Das: Genuine need for quality counselling and mentoring
