Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/

Stories on 30th July '13

Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/

Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/

Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/

Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/

Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/

AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/

Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/

Stories on 14th May '13

These 6 folks will help TV ratings get transparent
TAM appoints a 6-member elite panel of ombudsmen to tackle complaints and build confidence amongst stakeholders
http://www.mxmindia.com/?p=47728

When Deepika Warrier and Lloyd Mathias took on Josy Paul and Pratap Bose
At the third series of the IAA debate, the fraternity debated whether 'Creative awards can also be given for differentiated one-off expressions'
http://www.mxmindia.com/?p=47679

Sangeetha Aiyer is now VP & Head Marketing, A+E Networks I TV18
A+E Networks|TV18 has announced the promotion of Sangeetha Aiyer, as Vice President and Head Marketing, A+E Networks|TV18. She will oversee and supervise all the marketing verticals of the joint venture
http://www.mxmindia.com/?p=47681

Zapak appoints Shard Sharma as Nat Sales Head
Zapak Digital Entertainment, the India gaming business by Anil Dhirubhai Ambani Group, has announced the appointment of Shard Sharma as the National Sales Head of all businesses under Zapak
http://www.mxmindia.com/?p=47682

JWT releases its second 'Eye-Opener' video for PN 11
JWT India has released its second video for Portfolio Night 11, featuring its National Creative Director, Tista Sen
http://www.mxmindia.com/?p=47680

MTV India banks on digital wave
The second season of 'Drive with MTV', which will begin soon, is a social streaming show, which will showcase the journey of four teams travelling in different regions of the country and sharing their experiences
http://www.mxmindia.com/?p=47678

Ranjona Banerji: Pakistan anchors - easy and more professional!
Have to admit that they seemed to be professional, easy in their skin and demonstrated a sense of humour as elections results came in, writes Ranjona Banerji of Pakistani news TV anchors
http://www.mxmindia.com/?p=47683

Debrief: Airtel: Wonderful casting
The real strength of this campaign, apart from the sharp focus, lies in the casting and the dialogues. Superb choice of models, they look the sort of folks who would get mighty angsty over one rupee
http://www.mxmindia.com/?p=47677

Links of the Day (May 14)
Our editors pick the top links of the day, published today in no specific order
http://www.mxmindia.com/?p=47731

Stories on 21st Jan '13

Can Hockey India League match IPL?
Will the hockey extravaganza be a worthy alternative to the cricket carnival? MxM Mondays finds out
http://www.mxmindia.com/2013/01/can-hockey-india-league-match-ipl/

Publish or perish: Indian Magazine Congress 2013 to discuss future of mags in digital era
The 7th Indian Magazine Congress, to be held on Feb 14-15 in Mumbai, is based on the theme of 'New Directions. New Opportunities'
http://www.mxmindia.com/2013/01/publish-or-perish-indian-magazine-congress-2013-to-discuss-future-of-mags-in-digital-era/

MIB seeks TRAI recommendations on local channels
The I&B Ministry has sought the recommendations of the TRAI regarding transmission of local channels or ground based channels operated by LCOs and MSOs
http://www.mxmindia.com/2013/01/mib-seeks-trai-recommendations-on-local-channels/

Guest Comment by Joydip Kapadia: BARC takes its first step
The success of BARC lies in building consensus among all the stakeholders, comments Joydip Kapadia, Business Head, TV Street Maps
http://www.mxmindia.com/2013/01/guest-comment-by-joydip-kapadia-barc-takes-its-first-step/

Ranjona Banerji: An Open Letter to ESPN-Star Sports
Ranjona Banerji urges ESPN Star to stop buying rights to tennis tournaments if it isn't interested in showing them properly
http://www.mxmindia.com/2013/01/ranjona-banerji-an-open-letter-to-espn-star-sports/

Anil Thakraney: We need an Oprah in India
Oprah brings in a healthy combination of curiosity and compassion to the interview. The last thing a troubled soul wants is to be judged by the interviewer. And there's a lesson in this for our aggressive, judgmental, in-your-face TV anchors and interviewers. Sadly, we don't have a single TV person out here in Oprah's league
http://www.mxmindia.com/2013/01/anil-thakraney-we-need-an-oprah-in-india/

AdStrat: Rupa Frontline - Sabse Aage
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/01/adstrat-rupa-frontline-sabse-aage/

Reviewing the Reviews: Inkaar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/01/reviewing-the-reviews-inkaar/

Havas pushes integration, digital strategy into media
The newly created 'Havas Media Group' will include all of Havas's media agencies. This move brings the media side of the business in line with the structure of Havas' creative division, Havas Creative Group
http://www.mxmindia.com/2013/01/havas-pushes-integration-digital-strategy-into-media/

SVG Media launches Velocity
SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity
http://www.mxmindia.com/2013/01/svg-media-launches-velocity/

TV18 Broadcast announces Q3 results
Showing a strong growth trajectory this quarter, the company turned in a profit of Rs. 21.3 crore after tax
http://www.mxmindia.com/2013/01/tv18-broadcast-announces-q3-results/

NDTV Good Times tackles life changes
'A Whole New World', which began Jan 18 on NDTV Good Times, guides viewers on tackling changes in their lives and and making their homes more suited to their needs
http://www.mxmindia.com/2013/01/ndtv-good-times-tackles-life-changes/

ANCHOR | ONE BIG IDEA: Ambi MG Parameswaran: Build a broad-based talent cadre, build the country's GDP
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-ambi-mg-parameswaran-build-a-broad-based-talent-cadre-build-the-countrys-gdp/

ANCHOR | ONE BIG IDEA: Rahul Johri: Digitization to re-ignite Indian television industry
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-rahul-johri-digitization-to-re-ignite-indian-television-industry/

Stories on 4th Oct '12

India out, advertisers still in!
India may be out of the T20 Cricket World Cup, but advertisers continue to cheer
http://www.mxmindia.com/2012/10/india-out-advertisers-still-in/

Jaldi 5 with Suresh Nimbalkar: Print is not declining
Suresh Nimbalkar, Senior Vice President, Hansa Research on sliding readership reflected in the IRS numbers
http://www.mxmindia.com/2012/10/jaldi-5-with-suresh-nimbalkar-print-is-not-declining/

Hungama.com has Intel inside
Intel Capital has announced 10 investments at its Intel Capital Global Summit, with $40 million pledged in new investments to help innovative companies. The amount invested in Hungama.com has not been disclosed
http://www.mxmindia.com/2012/10/hungama-com-has-intel-inside/


Week #39: Star Plus ahead as T20 hits HGECs
According to the recent ratings, Star Plus and Colors steer ahead. Star Cricket scores 4.5 for India-England match
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Shailesh Kapoor: Is Appointment Viewing a myth?
Appointment viewership is the acid test for any programme, says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Paritosh Joshi: Of Marketing & Participative Curation
Consumers are no longer quiescent bovines who will passively feed on whatever the brandowner masters of the universe place before them, notes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-of-marketing-participative-curation/


Bipin Pandit is now COO of Ad Club
The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club
http://www.mxmindia.com/2012/10/bipin-pandit-is-now-coo-of-ad-club/


Devika Dayal is National Revenue Head, A+E Networks |TV18
A+E Networks|TV18 has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect
http://www.mxmindia.com/2012/10/devika-dayal-is-national-revenue-head-ae-networks-tv18/


Reliance Big Magic enters US market
Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner
http://www.mxmindia.com/2012/10/reliance-big-magic-enters-us-market/


Guinness recognises Divya Bhaskar's 'Gandhi Jayanti' record
Divya Bhaskar creates history for 'The Largest Gathering of people dressed as Gandhi' on the occasion of Gandhi Jayanti
http://www.mxmindia.com/2012/10/guinness-recognises-divya-bhaskars-gandhi-jayanti-record/


MTS launches mAD to break mobile ad clutter
Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis
http://www.mxmindia.com/2012/10/mts-launches-mad-to-break-mobile-ad-clutter/


Cisco appoints Anil Bhasin to lead services business in India
Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region
http://www.mxmindia.com/2012/10/cisco-appoints-anil-bhasin-to-lead-services-business-in-india/

Mindshift Interactive extends its arm to research
Mindshift Interactive has launched their research arm MindShift Metrics, which will decode the vast amount of data available over the internet, and share findings leading to insights, resulting in forming a strategy
http://www.mxmindia.com/2012/10/mindshift-interactive-extends-its-arm-to-research/

The Anchor: 5 reasons why premium online video streaming is the next big thing in India
The age of TV may not be imminent yet, but the internet is a strong rival - and quality online streaming content is a big reason
http://www.mxmindia.com/2012/10/the-anchor-5-reasons-why-premium-online-video-streaming-is-the-next-big-thing-in-india/


Debrief: Havells Wires: Lacks spark
Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic
http://www.mxmindia.com/2012/10/debrief-havells-wires-lacks-spark/

Ranjona Banerji: Can we have more analyses as they did post-Romney-Obama debate
Our news television often wastes too much time allowing politicians to fight with each other on panels, rues Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-can-we-have-more-analyses-as-they-did-post-romney-obama-debate/

Signposts... October 4
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-4/

Stories on 11th Sep '12

Verghese Kurien: Great vision, Dream client
Adperson Anil Kapoor, Bharat Dabholkar and Rahul da Cunha on the man who created superbrand Amul
http://www.mxmindia.com/2012/09/verghese-kurien-great-vision-dream-client/

V Kurien was visionary par excellence: B M Vyas
BM Vyas, former Managing Director at Gujarat Cooperative Milk Marketing Federation (GCMMF), talks about Verghese Kurien with whom he worked
http://www.mxmindia.com/2012/09/v-kurien-was-visionary-par-excellence-b-m-vyas/

V Kurien: Man who brought 'Anand' to India
The man who turned India into the world’s largest producer of milk passed away on Sunday. Many felt that he deserved to be honoured with highest civilian honour of 'Bharat Ratna'
http://www.mxmindia.com/2012/09/v-kurien-man-who-brought-anand-to-india/

How Amul honours its contract with consumers: V Kurien
Excerpts from Dr Verghese Kurien's speech in 2001 on 'Markets in Motion'
http://www.mxmindia.com/2012/09/how-amul-honours-its-contract-with-consumers-verghese-kurien/

WPP, Nielsen (proposed) dismissal motions to be heard on Dec 14
The return date for the dismissal motions will now be December 14 and not September 13
http://www.mxmindia.com/2012/09/wpp-nielsen-proposed-dismissal-motions-to-be-heard-on-dec-14/

Honcho changes at CNBC-TV18, Awaaz
Sonia Kapoor takes charge at CNBC-TV18, Sterling Ferreira will lead CNBC Awaaz
http://www.mxmindia.com/2012/09/honcho-changes-at-cnbc-tv18-awaaz/

Digitas India launches integrated e-commerce
Digital marketing agency Digitas has announced the launch of its integrated e-commerce offering in India, an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the internet
http://www.mxmindia.com/2012/09/digitas-india-launches-integrated-e-commerce/

New Daily Feature: SIGNPOSTS
Starting a new daily feature called ‘Signposts’ which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/new-daily-feature-signposts/

Decoding Communication launched by TRA Publishing
Decoding Communication is a book that helps in deciphering this complex subject through its fluid and anecdotal writing
http://www.mxmindia.com/2012/09/decoding-communication-launched-by-tra-publishing/

'Entrepreneur' celebrates 3 years
'Boardroom Badshah' Shahrukh Khan is on the cover of Entrepreneur’s third anniversary special issue
http://www.mxmindia.com/2012/09/entrepreneur-celebrates-3-years/

The Anchor: A S Raghunath on 5 reasons why print media is still relevant in India
Being seen reading a daily is still considered a more civilized habit than watching a news channel, writes A S Raghunath
http://www.mxmindia.com/2012/09/a-s-raghunath-on-5-reasons-why-print-media-is-still-relevant-in-india/

Debrief: Centuryply: Beastly tale!
I am all for some wild action in this low-involvement product category. We usually leave the choice of the plywood to the carpenter, and a disruptive ad is needed to break the end-consumer apathy
http://www.mxmindia.com/2012/09/debrief-centuryply-beastly-tale/

Ranjona Banerji: Arnab losing mojo outside studio?
An informed debate on this sedition law is perhaps now required, writes Ranjona Banerji

http://www.mxmindia.com/2012/09/ranjona-banerji-arnab-losing-mojo-outside-studio/

Stories on 5th Jun

Jobs Not OK Please!
Even though hiring may not have stopped entirely in some sections, there is gloom all over.
http://www.mxmindia.com/2012/06/jobs-not-ok-please/

Vodafone, Pepsi & Kingfisher most recalled brands in IPL 5: Ormax
...but the Top 3 most liked ads were: Gems - Raho Umarless, Sprite - Raasta Clear Hai and Mazaa - Har Mausam Aam.
http://www.mxmindia.com/2012/06/vodafone-pepsi-kingfisher-most-recalled-brands-in-ipl-5-ormax/

English cricket board hits slowdown for a six by selling cricket rights to ESPN Star
ESPN Star Sports bags a seven-year multi-platform contract with the English & Wales Cricket Board making the twin channels’ cricket offerings very impressives.
http://www.mxmindia.com/2012/06/english-cricket-board-hits-slowdown-for-a-six-by-selling-cricket-rights-to-espn-star/

Trusts of  Baba Ramdev, Art of Living etc emerge as large consumer product makers?
Spirituality is on the path of marketing with Baba Ramdev, Art of Living and others foraying into the consumer space.
http://www.mxmindia.com/2012/06/trusts-of-baba-ramdev-art-of-living-etc-emerge-as-large-consumer-product-makers/

Fast relief! Emami ropes in 5 sports celebs for a single brand
Emami has roped in Gautam Gambhir, Mary Kom, Vijender Singh, Saina Nehwal and Sushil Kumar as brand ambassadors for one single brand for its pain-relieving brand, Fast Relief.
http://www.mxmindia.com/2012/06/fast-relief-emami-ropes-in-5-sports-celebs-for-a-single-brand/

Aaj Tak Care Awards to be announced tomorrow
Finance Minister Pranab Mukherjee will be chief guest at the Aaj Tak Care Awards to be held in the Capital on June 6.
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-to-be-announced-tomorrow/

The Anchor: Manish Porwal on 6 celebrities who marketers have ignored till now
Is there life beyond Sachin and Dhoni and Shah Rukh and Abhishek? Yes, says Manish Porwal, recommending six faces that could be tapped.
http://www.mxmindia.com/2012/06/the-anchor-manish-porwal-on-6-celebrities-who-marketers-have-ignored-till-now/

TV18 & Viacom18 form a strategic jv for content monetization
TV18 & Viacom18 form IndiaCast, a strategic joint venture to create India’s first multi-platform ‘content asset monetization’ entity
http://www.mxmindia.com/2012/06/tv18-viacom18-form-a-strategic-jv-for-content-monetization/

Nivea Fresh Active: Totally off-putting
The classic before/after trick may just have worked for a tea brand, but for a deo brand, the idea sucks, writes Anil Thakraney.
http://www.mxmindia.com/2012/06/nivea-fresh-active-totally-off-putting/

Gimmicky, unappetizing green times
While Ranjona Banerji commends The Times of India's for focusing on environment and getting Sunita Narain as guest ed, the stories were 'same old, same old'.
http://www.mxmindia.com/2012/06/gimmicky-unappetizing-green-times/

Stories on 29th May

The Six Ps of Data Driven Marketing
Just collecting data and running algorithms isn't enough, comments Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi
http://www.mxmindia.com/2012/05/the-six-ps-of-data-driven-marketing/

Competition Commission approves RIL Trust's stake buy in Network 18, TV18
The deal, expected to be around Rs2,700 crore, is touted to be one of the biggest in the media industry
http://www.mxmindia.com/2012/05/cci-approves-reliance-industries-stake-buy-in-tv18/

Katrina Kaif leads Ormax's list of top celeb endorsers for Slice ad
The study was done for five top celebrities and the brands they endorse. The score is a measure of the strength of the association of the celeb with the brand
http://www.mxmindia.com/2012/05/katrina-kaif-leads-ormaxs-list-of-top-celeb-endorsers/

Ensure digitised feed from July 1: Broadcasters
They have slammed vested interests who were trying to create roadblocks
http://www.mxmindia.com/2012/05/ensure-digitised-feed-from-july-1-television-broadcasters/

JWT crafts new 'shuruaat' for post-IPL Max
MAX launches a new brand campaign with a completely new channel packaging
http://www.mxmindia.com/2012/05/jwt-crafts-new-shuruaat-for-post-ipl-max/

RK Swamy releases 11th edition of media guide
The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format
http://www.mxmindia.com/2012/05/rk-swamy-releases-11th-edition-of-media-market-guide-its-free/

Radio Mirchi tackles petrol price hike!
In a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute
http://www.mxmindia.com/2012/05/radio-mirchi-tackles-petrol-price-hike/

Grand finale for Radio City's Gully Premier League
The finale marks the end of the month long cricket tournament where different regions competed for the GPL trophy and a prize of Rs1 lakh
http://www.mxmindia.com/2012/05/cricket-frenzy-reaches-its-peaks-with-gully-premier-league-grand-finale/

Ormax launches brand track tool for TV & radio
Ormax Media launches a customized brand health and equity tool for the Indian television and radio industries
http://www.mxmindia.com/2012/05/ormax-media-launches-ormax-brand-matrix/

The Anchor: Rajiv Dingra on 6 things every marketer must pay heed to on social media
You cannot just concentrate on the good things being said about your brand. You cannot afford to ignore anyone on your social platforms anymore says Rajiv Dingra
http://www.mxmindia.com/2012/05/the-anchor-rajiv-dingra-on-6-things-every-marketer-must-pay-heed-to-on-social-media/

Debrief: Micromax: Sexy and cool
Additionally, I like the fact that Micromax has stuck to its irreverent brand personality. Whether you agree with them or not, you have to appreciate their focus
http://www.mxmindia.com/2012/05/debrief-micromax-sexy-and-cool/

[MJR] TV gets boring after IPL
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-gets-boring-after-ipl/

Stories on 3rd January

Zee zeal comes to the fore
Celebrating 20 years in the broadcast business, Zee Entertainment employs a renewed marketing thrust to climb the ratings ladder.
http://www.mxmindia.com/2012/01/zee-zeal-comes-to-the-fore/

Done deal? Reliance to invest over Rs 1,500 crore in TV18 Group
Mukesh Ambani set to enable Raghav Bahl to pick up ETV. RIL likely to invest Rs 1.5k cr for 30% stake and 4G broadband content rights.
http://www.mxmindia.com/2012/01/reliance-to-invest-over-rs-1500-crore-in-tv18-group/

Resolutions for 2012: I shall, I intend, I will...
The new year means making new resolutions, and our industry is no different. MxM India spoke to the leading men of the industry to find out about their resolutions.
http://www.mxmindia.com/2012/01/2012-i-shall-i-intend-i-will/

IPL sponsorship assessment in new TAM volumes
TAM Sports' IPL 3 & 4 books will include an in-depth study on the event's viewership dynamics, commercial and non-commercial advertising.
http://www.mxmindia.com/2012/01/ipl-sponsorship-assessment-in-tam-book/

Mediaah!: 12 media conglomerates to watch out for in 2012 (Cont'd)
Pradyuman Maheshwari continues his listing of 12 media biggies he's going to be tracking this year.
http://www.mxmindia.com/2012/01/mediaah-12-media-conglomerates-to-watch-out-in-2012-contd/

'Silent Anthem' is among 2011's top 10 most-watched YouTube videos in India
The Silent National Anthem acquired an audience largely on account of its brilliant emotional connect.
http://www.mxmindia.com/2012/01/silent-anthem-is-among-2011s-top-10-most-watched-youtube-videos-in-india/

The Anchor:6 ways ad agencies can attract top talent
When is an agency not an 'agency'? When it wants to be a magnet for talent, observes Partha Sinha.
http://www.mxmindia.com/2012/01/the-anchor-partha-sinha-on-6-ways-advertising-agencies-can-attract-top-talent/

Debrief: Google Chrome: Real marries virtual
The ad effortlessly communicate that Google Chrome can make you prosper in your line of activity.
http://www.mxmindia.com/2012/01/debrief-google-chrome-real-marries-virtual/

2011 ends with a whimper
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/2011-ends-with-a-whimper/