Stories on 23rd Sep '13

Nothing more rewarding than happy clients: Ajit Varghese
The CEO-designate of  Maxus APAC in an exclusive interview on his appointment,  his most satisfying moments at Maxus India and the road ahead....
http://www.mxmindia.com/?p=54278

Havas lights up with Halonix win
Havas Media India wins the media mandate of leading lighting solutions provider Halonix.
http://www.mxmindia.com/?p=54289

MxM @ Social Media Week, discussions on how social media dictates journalism and how entertainment, television and cricket dominate social media
The two sessions will be held on September 24 and 25 at the Barking Deer, Lower Parel, Mumbai from 12noon to 1pm.
http://www.mxmindia.com/?p=54298

Jaldi 5 with Toby Daniels, CEO, Crowdcentric: Mumbai felt like a natural fit for SMW13
A Q&A with Toby Daniels, Founder & Executive Director, Social Media Week, and CEO, Crowdcentric on the eve of the Social Media Week Mumbai (September 23-27).
http://www.mxmindia.com/?p=54273

Guest Column: Manish Agarwal on Basic Principles of Gamification
Gamification is the use of game mechanics and game design techniques in non-game contexts and is a powerful tool being used by brands globally to engage with their stakeholders.
http://www.mxmindia.com/?p=54271

Amith Prabhu: Public Relations has a bigger stake in Social Media than any other stream
Social media is the becoming the new traditional media in PR the world over, writes Amith Prabhu.
http://www.mxmindia.com/?p=54276

Stories on 12th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of the Ad Club as term of Shashi Sinha, CEO, IPG Mediabrands & Lodestar UM ends
+ If processes are clear, there will be no problems with Creative Abby: Pratap Bose
+ Abby should continue in Goa: Shashi Sinha
http://www.mxmindia.com/?p=53944

TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934

Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921

509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920

Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923

Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937

One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery

http://www.mxmindia.com/?p=53922

Stories on 11th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of Ad Club as term of Shashi Sinha, CEO IPG Mediabrands & Lodestar UM ends
http://www.mxmindia.com/?p=53944


TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934


Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921


509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920


Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923


Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937


One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery
http://www.mxmindia.com/?p=53922

Stories on 5th Aug '13

RIP, playback singing stars?
With technology helping change the way a person sounds, film music and specifically playback singing has been significantly impacted
http://www.mxmindia.com/2013/08/rip-playback-singing-stars/

Adult brands patronize kiddie channels
Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids' channels
http://www.mxmindia.com/2013/08/adult-brands-patronize-kiddie-channels/

P V Narayanamoorthy joins OOH analytics firm Proof of Performance Data Services
He will advise on outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization
http://www.mxmindia.com/2013/08/p-v-narayanamoorthy-joins-ooh-analytics-firm-proof-of-performance-data-services/

Colors gets act together for Bigg Boss Season 7 with Salman Khan as host
Saath 7 is the new tagline of the show as promos on for Salman Khan-hosted reality show
http://www.mxmindia.com/2013/08/colors-gets-act-together-for-bigg-boss-season-7-with-salman-khan-as-host/

Anil Thakraney: An open letter to Katrina Kaif
The actress dashes off an open letter to the media for carrying her bikini-clad pictures and Anil Thakraney responds to her as only he can
http://www.mxmindia.com/2013/08/anil-thakraney-an-open-letter-to-katrina-kaif/

Guest column: Building brands through regimens
Ashita Sarin on the phenomenon of regimen. There has been an influx of products in the market, which seemed to be packaged as a combination deal, which will then provide optimum results
http://www.mxmindia.com/2013/08/guest-column-building-brands-through-regimens/

Amith Prabhu: The next phase in the evolution of Public Relations
Five trends that will change the way we look at Public Relations as a discipline, writes Amith Prabhu
http://www.mxmindia.com/2013/08/amith-prabhu-the-next-phase-in-the-evolution-of-public-relations/

Marathi telefilms on Star Pravah Premiere
Star Pravah launches monthly airing on TV versions of new and original short stories
http://www.mxmindia.com/2013/08/marathi-telefilms-on-star-pravah-premiere/

Stories on 30th July '13

Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/

Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/

Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/

Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/

Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/

AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/

Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/

Stories on 22nd Mar'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/?p=46271


Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/?p=46273


Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/?p=46282

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/?p=46294

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/?p=46310

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/?p=46292

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/?p=46284

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=46275

Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=46274

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/?p=46323

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/?p=46324

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/?p=46322

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/?p=46283

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/?p=46304


ANCHOR | One Big Idea by Ranjona Banerji
Time to reclaim lost territory
http://www.mxmindia.com/?p=46272