Stories on 30th Mar '17

Rejig time at Publicis Worldwide
PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India
http://www.mxmindia.com/?p=101369

Dear MxM by Jaisurya Das: Should adsales professionals be classified as 'endangered species'?
MxMIndia Contributing Editor and senior mediapersonJaisurya Das addresses queries from professionals - mostly career, but sometimes even personal
http://www.mxmindia.com/?p=101350

Dentsu Aegis Network ​enters Sri Lanka, to acquire Grant
The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with the largest independent agency
http://www.mxmindia.com/?p=101370

Times of India 'Power of Print' contest aims to push education of girl child
The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential
http://www.mxmindia.com/?p=101343

Kyoorius announces jury panel for creative advertising
Open Jury Sessions will be held between May 11 and 13 in Mumbai
http://www.mxmindia.com/?p=101348

RedInk Awards announces final call for entries. Last day tomorrow
The Awards have been created to raise the bar of news and feature writing in India and to encourage fair play and high ethical standards in media
http://www.mxmindia.com/?p=101345

Siddhartha Mukherjee: At Goafest, PR shows the way to the ad folk
The Goafest brand communication case study is a great assertion to ad professionals that PR is not a supplementary but complementary brand building tool, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=101351

Hill+Knowlton Strategies wins mandate for Pogo
The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions
http://www.mxmindia.com/?p=101349

Pro Kabaddi League aims to broaden reach in next season
Poised to become India's biggest league; up to 12 teams, 130+ matches,13 weeks of competition
http://www.mxmindia.com/?p=101347

Mountain Dew salutes Risk Takers of India through latest initiative
Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India
http://www.mxmindia.com/?p=101346

LinTeractive campaign for Rohan Builders sells vegetables to sell real estate
Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008
http://www.mxmindia.com/?p=101344

Stories on 24th Jul 14

Need to focus on Consumers
Brian Sheehan, former CEO of Saatchi & Saatchi, predicts the beginning of integration or consolidation in agencies
http://www.mxmindia.com/2014/07/need-to-focus-on-consumers/

Axis Bank & Lowe Lintas unveil myideaofprogress.com
The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs
http://www.mxmindia.com/2014/07/axis-bank-lowe-lintas-unveil-myideaofprogress-com/

Havas wins Digital AOR of Businessworld
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch
http://www.mxmindia.com/2014/07/havas-wins-digital-aor-of-businessworld/

Mediaware unveils TV Market Rates service
Mediaware has launched its service for 100+ TV channels as part of its Brandintell Services
http://www.mxmindia.com/2014/07/mediaware-unveils-tv-market-rates-service/

With Sabbas Joseph at the helm EEMA charts out growth agenda
Setting the agenda for EEMA's growth, the members set out an aggressive plan entailing 20 task forces
http://www.mxmindia.com/2014/07/with-sabbas-joseph-at-the-helm-eema-charts-out-growth-agenda/

Google Search Trends unveils popularity of young Bollywood stars
Bollywood fans across the country have been extending their support to the stars of tomorrow
http://www.mxmindia.com/2014/07/google-search-trends-unveils-popularity-of-young-bollywood-stars/

Croma Home Stories survey unveiled
Fridge door adornment serves a vital purpose within modern families
http://www.mxmindia.com/2014/07/croma-home-stories-survey-unveiled/

Sequel to the Beer Shampoo man takes off
The communication was developed as a tool to warm up the lady to the needs of her man

http://www.mxmindia.com/2014/07/sequel-to-the-beer-shampoo-man-takes-off/

Stories on 31st Mar'14

More khushi when there's gham
On the happy occasion of Gudi Padwa, Ugadi, Cheti Chand, Navreh, Shajibu Cheiraoba & Chaitra Sukhladi, we look at what works for happiness as a theme in ads
http://www.mxmindia.com/2014/03/more-khushi-when-theres-gham/

India Shining @ D&AD global awards
Indian entries enjoy unprecedented success at D&AD Awards 2014
http://www.mxmindia.com/2014/03/india-shining-dad-global-awards/

I&B ministry asks DTH operators to pay Rs 2,000 crore
The information and broadcasting ministry has asked six DTH operators, including market leaders Tata Sky and Dish TV, to pay over Rs 2,000 crore
http://www.mxmindia.com/2014/03/ib-ministry-asks-dth-operators-to-pay-rs-2000-crore/

Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370
The mess around the missing Malaysian Airlines plane began as an operational disaster and soon tuned into a public relations nightmare, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-public-relations-in-the-aftermath-of-the-tragedy-of-mh370/

Vespa India to ride on BBH creativity
Vespa India has appointed BBH India as its creative partner

http://www.mxmindia.com/2014/03/vespa-india-to-ride-on-bbh-creativity/

Stories on 30th July '13

Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/

Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/

Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/

Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/

Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/

AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/

Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/

Stories on 11th Dec '12

Acquisitions will continue: Publicis
Soon after making the acquisitions of MarketGate and Istrat public, Publicis Groupe's Jean-Yves Naouri and Bertrand Siguier spoke with MxMIndia
http://www.mxmindia.com/2012/12/acquisitions-will-continue-publicis/

Nidheesh Tyagi to join BBC as Editor (Hindi Service)
Nidheesh Tyagi quits as Editor (Digital) of the Dainik Bhaskar group to join the BBC as Editor (Hindi Service)
http://www.mxmindia.com/2012/12/nidheesh-tyagi-to-join-bbc-as-editor-hindi-service/

ITC's Vivel partners Star to launch Bengali movie channel
Star India's Bengali film channel Jalsha Movies is scheduled for launch on Dec 16
http://www.mxmindia.com/2012/12/itcs-vivel-partners-star-to-launch-bengali-movie-channel/

Tatas eye big foray into edutainment
Tata group company Titan Industries is finalising a plan for an edutainment vertical to tap the country's 330 mn population under 15 years of age
http://www.mxmindia.com/2012/12/tatas-eye-big-foray-into-edutainment/

Woodland on its Green Path
The outdoor adventure brand, Woodland has been consistent in its effort to be Green conscious ever since its inception. However, now the company is making concerted efforts to imbibe a 360-degree approach going green
http://www.mxmindia.com/2012/12/woodland-on-its-green-path/

Madison Media wins Radikal Rice Media AOR
Madison Media has recently won the media mandate of Radikal Rice, estimated at around Rs 25 crore
http://www.mxmindia.com/2012/12/madison-media-wins-radikal-rice-media-aor/

Debrief: Groupon: Craziness pays off
I would urge their ad agency to push the insanity envelope even harder. And the team should enjoy all the fun while it lasts. It's not every day that creative people land up with such hot 'deals'
http://www.mxmindia.com/2012/12/debrief-groupon-craziness-pays-off/

The Anchor: 5 ways to piss people off via email
Email is a great way to reach out and stay in touch... but it is also only too easy to make the mistakes that make people mad. Vidya Heble has a shortlist of what to avoid
http://www.mxmindia.com/2012/12/the-anchor-5-ways-to-piss-people-off-via-email/

Former news anchor and RJ Akash Banerjee is Radio Mirchi Delhi programming head
Former TV Today news anchor and RJ Akash Banerjee joins Radio Mirchi as programming head for the Delhi station

http://www.mxmindia.com/2012/12/former-news-anchor-and-rj-akash-banerjee-is-radio-mirchi-delhi-programming-head/

Stories on 7th December

The world according to JWT, in 2012
JWT predicts 10 trends that'll shape our world in 2012.
http://www.mxmindia.com/2011/12/the-world-according-to-jwt-in-2012/

China, India to drive growth of global advertising market
Emerging markets like China and India will drive growth for the $464-billion global advertising market in 2012, according to a ZenithOptimedia report
http://www.mxmindia.com/2011/12/china-india-to-drive-growth-of-global-advertising-market/

Red Bull, Levi's, Pepsi etc target young urbans via gigs
Brands like Red Bull, Levi's, Pepsi targeting young urban audience during live gigs
http://www.mxmindia.com/2011/12/red-bull-levis-pepsi-etc-target-young-urbans-via-gigs/

The Anchor: 5 reasons you know your OOH campaign is working
Out-of-home offers the advantage of tailoring the ad to the customer, writes Ishan Raina
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-you-know-your-ooh-campaign-is-working/

Tata AIG focuses on building strong foundation
Tata AIG Life's new campaign underlines the importance of traditional value systems and getting the basics right.
http://www.mxmindia.com/2011/12/tata-aig-focuses-on-building-strong-foundation/

NDTV Good Times Food Awards on Dec 17
The lifestyle channel will honour veterans and achievers from the food industry.
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-on-dec-17/

Hard Knocks: Crossed signals over FDI
The 'on-hold' status of FDI in multi-brand retail sends the message that India is a country of uncertain climate and even shakier governance.
http://www.mxmindia.com/2011/12/hard-knocks-crossed-signals-over-fdi/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey.
http://www.mxmindia.com/2011/12/tam-is-inadequate/