The MxMINDIA.COM BLOG: Tanishq

Showing posts with label Tanishq. Show all posts

Monday, 15 December 2014

Stories on 15th Dec 14

Two better than One?
Does endorsement from multiple celebrities at the same time help a brand? Like how TAG Heuer has roped in Ranbir Kapoor in addition to Shah Rukh Khan
http://www.mxmindia.com/2014/12/two-better-than-one/

Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too
Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions
http://www.mxmindia.com/2014/12/dhunji-wadia-to-take-charge-of-rediff-will-continue-to-be-on-top-of-everest-too/

Zee refreshes look, adopts core proposition of 'Har Lamha Nayi Ummeed'
The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition
http://www.mxmindia.com/2014/12/zee-refreshes-look-adopts-core-proposition-of-har-lamha-nayi-ummeed/

RK Arora joins News Nation as CEO
He will spearhead overall responsibility of strategic and operational management of the News Nation Network and will oversee the group's portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/12/rk-arora-joins-news-nation-as-ceo/

MEC, FreeCharge explore new smart messaging platform
1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link
http://www.mxmindia.com/2014/12/mec-freecharge-explore-new-smart-messaging-platform/

Lowe Lintas unveils another marriage-centered campaign for Tanishq
The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-another-marriage-centered-campaign-for-tanishq/

Effies 2014 receives highest number of entries ever
The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465
http://www.mxmindia.com/2014/12/effies-2014-receives-highest-number-of-entries-ever/

Amith Prabhu: What to do when hit by a Reputation Crisis
Here's an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions

http://www.mxmindia.com/2014/12/amith-prabhu-what-to-do-when-hit-by-a-reputation-crisis/

Friday, 20 January 2012

Stories on 20th January

Winning consumers, dil se
Brands are increasingly employing social messages to touch the heart-strings and attract attention
http://www.mxmindia.com/2012/01/advertising-the-heart-strings-method/

Video Report: DoT Secy hints at govt hardline on online speech
On the issue of freedom of speech online, R Chandrashekhar was firm on how every company across the world has to comply with the laws of the land and India’s case shouldn’t be any different.
http://www.mxmindia.com/2012/01/dot-secy-hints-at-govt-hardline-on-freedom-of-speech-online/

RIL buys 1.14% in distribution firm, DEN networks
RIL subsidiary, Reliance Strategic Investments buys 1.14% stake in DEN networks
http://www.mxmindia.com/2012/01/ril-buys-1-14-in-distribution-firm-den-networks/

Industry veterans remember Ulka founder
Stalwarts from advertising and media paid fulsome tributes to the memory of Bal Mundkur, at a prayer meeting held in Mumbai.
http://www.mxmindia.com/2012/01/industry-veterans-remember-ulka-founder/

Colors launches sports reality show Ring Ka King
For the first time ever, the channel is launching the biggest sports entertainment reality show which will feature 30 top Indian and international wrestling superstars
http://www.mxmindia.com/2012/01/colors-launches-sports-reality-show-ring-ka-king/

Digital Summit: Social media and content consumption
The second day of the digital summit saw discussion on social media, and the recent controversy over freedom of expression online.
http://www.mxmindia.com/2012/01/digital-summit-social-media-and-content-consumption/

Digital Summit: Business in the time of the cloud
From entrepreneurship to cloud computing - the last day of the summit saw a wide array of discussions and debates.
http://www.mxmindia.com/2012/01/digital-summit-business-in-the-time-of-the-cloud/

[PR Channel] Being small is our strength: Vivek Sengupta
The single biggest challenge, which overshadows everything else and is already upon us, is the crisis of talent, observes Vivek Sengupta of Moving Finger Communications.
http://www.mxmindia.com/2012/01/pr-channel-being-small-is-our-strength-vivek-sengupta/

P K Umashankar appointed VP of Customer Service Operations, Ford India
Ford India has announced the appointment of P K Umashankar as vice president, customer service operations.
http://www.mxmindia.com/2012/01/p-k-umashankar-appointed-vp-of-customer-service-operations-ford-india/

Tanishq inspires million thoughts through 'My Expression' competition
Top 10 finalists submitting an idea for Tanishq’s Mia jewellery line Mia to win Rs1,00,000 each and get to collaborate with designers at Tanishq to design latest collection
http://www.mxmindia.com/2012/01/tanishq-inspires-million-thoughts-through-my-expression-competition/

PM commends media while releasing book on Tribune
Releasing the book titled 'The Tribune 130 Years: A Witness to History’, Dr Manmohan Singh said the Indian media is responsible and attuned to national interest, and hoped it would attain even higher standards.
http://www.mxmindia.com/2012/01/pm-commends-media-while-releasing-book-on-tribune/

Pankaj Pachauri is Communications Advisor in PMO
Veteran journalist leaves NDTV for the halls of government.
http://www.mxmindia.com/2012/01/pankaj-pachauri-is-communications-advisor-in-pmo/

Ogilvy expands in Australia with 33.3% stake in DTDigital
Ogilvy & Mather announced that it has acquired a 33.3% position in STW’s leading digital communications firm, DTDigital.
http://www.mxmindia.com/2012/01/ogilvy-expands-in-australia-with-33-3-stake-in-dtdigital/

Sony Pix launches new campaign
The 360 degree campaign gives movie buffs an opportunity to be a superstar and be featured on the channel
http://www.mxmindia.com/2012/01/sony-pix-launches-new-campaign/

Greenply aims to make entry to Limca Book of Records
With the core thought of amplifying 'Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10x10 Graffiti wall
http://www.mxmindia.com/2012/01/greenply-aims-to-make-entry-to-limca-book-of-records/

The biggest films of 2011 vie for Chevrolet Apsara Awards 2012
The Film & Television Producers Guild of India & Wizcraft International Entertainment announce Award Nominees for the Best Film Talents
http://www.mxmindia.com/2012/01/the-biggest-films-of-2011-vie-for-chevrolet-apsara-awards-2012/

The Anchor: 6 mantras for starting a magazine
Shivani Darshan's checklist for those thinking of action between the covers. Magazine covers, that is.
http://www.mxmindia.com/2012/01/the-anchor-shivani-darshan-on-6-mantras-for-starting-a-magazine/

Anil Thakraney: Dear News Channel Editors...
I know most of you editors are located in Delhi and therefore politics runs in your blood. But the rest of us in India aren't really crazed about the battle between Maya and Mulayam
http://www.mxmindia.com/2012/01/anil-thakraney-dear-news-channel-editors/