Showing posts with label FreeCharge. Show all posts
Showing posts with label FreeCharge. Show all posts

Tuesday, 15 December 2015

Stories on 15th Dec '15

Digitisation Dhamaka in 3 years
DTH and MSOs to gain Rs 4.8kcr post investing Rs 22k crore. The govt and broadcasters to gain Rs 10kcr sans investments
http://www.mxmindia.com/2015/12/digitisation-dhamaka-in-3-years/

Ranjona Banerji: How the media stopped being Modi-managed and was kicked into thinking for itself
As writers and intellectuals began returning old awards and protesting against an atmosphere of "intolerance" caused by proponents of Hindutva, this caused a massive problem for the pro-BJP section of the media. It could not ignore the protests completely, although many journalists had no qualms in admitting that they had never heard of many of the writers - to no one's surprise. But then the film world also got into the act and all hell broke loose, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-the-media-stopped-being-modi-managed-and-was-kicked-into-thinking-for-itself/

Clear Channel Mudra rebranded to Ignite Mudra
Gour Gupta of Tribes acquires Clear Channel India’s stake. DDB Mudra Group to continue as a minority stakeholder in the JV
http://www.mxmindia.com/2015/12/clear-channel-mudra-rebranded-to-ignite-mudra/

Sudhir Menon & Atul Hegde join hands to launch Rainmaker Ventures
A unique establishment that will aim to invest capital and wholly mentor early stage start-ups
http://www.mxmindia.com/2015/12/sudhir-menon-atul-hegde-join-hands-to-launch-rainmaker-ventures/

Dentsu Webchutney appoints Gaurav Soi as EVP
With more than 15 years of experience, Soi has worked with agencies including The Grey Group (Mumbai), Ambience Publicis, Metal Communications and most recently Havas Worldwide
http://www.mxmindia.com/2015/12/dentsu-webchutney-appoints-gaurav-soi-as-evp/

FreeCharge Launches '#ReverseTheCharge' Campaign
The TVC is in Hindi and translated in other regional languages such as Tamil, Telugu and Kannada to strengthen brand awareness
http://www.mxmindia.com/2015/12/freecharge-launches-reversethecharge-campaign/

Ivor Soans takes charge of Editorial Services at Spiral Content
Spiral Content is building tools and adding expertise to help brands become publishers. They launched a content marketplace - Scatter - in end January 2014

Wednesday, 25 March 2015

Stories on 25th Mar '15

From Amsterdam to Agra...
Some learnings from the 'I Am-sterdam' helped in the creation of branding of the city of the Taj, writes Jeroen van Erp, CCO & Partner, Fabrique
http://www.mxmindia.com/2015/03/from-amsterdam-to-agra/

Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited
The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai
http://www.mxmindia.com/2015/03/liqvd-asia-wins-digital-mandate-for-indiabulls-housing-finance-limited/

Zee Entertainment launches Zee Hiburan in Indonesia
General Entertainment channel localized for the Indonesian audience
http://www.mxmindia.com/2015/03/zee-entertainment-launches-zee-hiburan-in-indonesia/

AXN announces slew of programming initiatives for 2015
Weekends will witness the latest seasons of shows with fresh content airing closer to US dates
http://www.mxmindia.com/2015/03/axn-announces-slew-of-programming-initiatives-for-2015/

Sanjeev Kotnala: Let's have a last date to withdrawn award entries
While omissions like not paying attention to the eligible date for awards is not right for an agency which marketers think has an eye for detail, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-lets-have-a-last-date-to-withdrawn-award-entries/

FreeCharge unveils campaign announcing new offer with Ola Cabs
Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

Monday, 15 December 2014

Stories on 15th Dec 14

Two better than One?
Does endorsement from multiple celebrities at the same time help a brand? Like how TAG Heuer has roped in Ranbir Kapoor in addition to Shah Rukh Khan
http://www.mxmindia.com/2014/12/two-better-than-one/

Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too
Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions
http://www.mxmindia.com/2014/12/dhunji-wadia-to-take-charge-of-rediff-will-continue-to-be-on-top-of-everest-too/

Zee refreshes look, adopts core proposition of 'Har Lamha Nayi Ummeed'
The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition
http://www.mxmindia.com/2014/12/zee-refreshes-look-adopts-core-proposition-of-har-lamha-nayi-ummeed/

RK Arora joins News Nation as CEO
He will spearhead overall responsibility of strategic and operational management of the News Nation Network and will oversee the group's portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/12/rk-arora-joins-news-nation-as-ceo/

MEC, FreeCharge explore new smart messaging platform
1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link
http://www.mxmindia.com/2014/12/mec-freecharge-explore-new-smart-messaging-platform/

Lowe Lintas unveils another marriage-centered campaign for Tanishq
The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-another-marriage-centered-campaign-for-tanishq/

Effies 2014 receives highest number of entries ever
The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465
http://www.mxmindia.com/2014/12/effies-2014-receives-highest-number-of-entries-ever/

Amith Prabhu: What to do when hit by a Reputation Crisis
Here's an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions