The MxMINDIA.COM BLOG: Ranbir Kapoor

Showing posts with label Ranbir Kapoor. Show all posts

Monday, 15 December 2014

Stories on 15th Dec 14

Two better than One?
Does endorsement from multiple celebrities at the same time help a brand? Like how TAG Heuer has roped in Ranbir Kapoor in addition to Shah Rukh Khan
http://www.mxmindia.com/2014/12/two-better-than-one/

Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too
Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions
http://www.mxmindia.com/2014/12/dhunji-wadia-to-take-charge-of-rediff-will-continue-to-be-on-top-of-everest-too/

Zee refreshes look, adopts core proposition of 'Har Lamha Nayi Ummeed'
The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition
http://www.mxmindia.com/2014/12/zee-refreshes-look-adopts-core-proposition-of-har-lamha-nayi-ummeed/

RK Arora joins News Nation as CEO
He will spearhead overall responsibility of strategic and operational management of the News Nation Network and will oversee the group's portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/12/rk-arora-joins-news-nation-as-ceo/

MEC, FreeCharge explore new smart messaging platform
1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link
http://www.mxmindia.com/2014/12/mec-freecharge-explore-new-smart-messaging-platform/

Lowe Lintas unveils another marriage-centered campaign for Tanishq
The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-another-marriage-centered-campaign-for-tanishq/

Effies 2014 receives highest number of entries ever
The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465
http://www.mxmindia.com/2014/12/effies-2014-receives-highest-number-of-entries-ever/

Amith Prabhu: What to do when hit by a Reputation Crisis
Here's an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions

http://www.mxmindia.com/2014/12/amith-prabhu-what-to-do-when-hit-by-a-reputation-crisis/

Tuesday, 4 November 2014

Stories on 4th Nov 14

SRK, Ranbir only celebs in $100 mn Club
Bollywood A-listers Shah Rukh Khan & Ranbir Kapoor emerged as the only two Indian celebs with more than $100-million valuation in perhaps the first ever celebrity brand valuation study in India
http://www.mxmindia.com/2014/11/srk-ranbir-only-celebs-in-100-mn-club/

Ranjona Banerji: Are you serious, Mr Goswami?
The NewsHour on TimesNow had an interminable rant from Arnab Goswami about how the Congress party or sympathisers of the Congress party refused to come on his show discussing the Robert Vadra case, notes Ranjona Banerji
http://www.mxmindia.com/2014/11/are-you-serious-mr-goswami/

Vistara ropes in strategic partners for 'brand building' initiative
They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program
http://www.mxmindia.com/2014/11/vistara-ropes-in-strategic-partners-for-brand-building-initiative/

Grey India unveils new campaign to propagate Swach Bharat initiative
This is the first phase of the campaigning, demonstrated by a 60 second TV commercial, which will be aired in 10 languages across all major networks
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaign-to-propagate-swach-bharat-initiative/

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West’s Mumbai team will lead the account
http://www.mxmindia.com/2014/11/ddb-mudra-west-wins-creative-mandate-for-icici-lombard-general-insurance/

Al Jazeera unveils 'Hear the Human Story' global brand campaign
The brand film featured at the special event was about the Gulabi Gang, also known as "vigilantes in pink", who tackle issues such as violence against women and corruption in northern India
http://www.mxmindia.com/2014/11/al-jazeera-unveils-hear-the-human-story-global-brand-campaign/

Canon India's Dr. Alok Bharadwaj assigned senior role in Singapore
Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President
http://www.mxmindia.com/2014/11/canon-indias-dr-alok-bharadwaj-assigned-senior-role-in-singapore/

What Ticks for Indian Consumers/ Teens - Ashwani Singla and Aditya Swamy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ashwani Singla and Aditya Swamy

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-ashwani-singla-and-aditya-swamy/

Thursday, 10 April 2014

Stories on 10th Apr '14

A request from MxMIndia: Please Vote!
If you live in an area that going to polls today and if you haven't voted already, please do so now. Puhleez!
http://www.mxmindia.com/2014/04/a-request-from-mxmindia-please-vote/

After endorsing Tabs, Ranbir extends Lenovo association to smartphones
Ranbir will endorse Lenovo's range of smartphones and will feature in various television and online commercials for the brand in India
http://www.mxmindia.com/2014/04/after-endorsing-tabs-ranbir-extends-lenovo-association-to-smartphones/

Entry dates for Goafest Abbys extended
The Awards Governing Council of Goafest 2014 has extended the dates for its entries for Goafest Abbys 2014
http://www.mxmindia.com/2014/04/entry-dates-for-goafest-abbys-extended/

Vserv.mobi unveils data augmented mobile platform, RTB
The platform will provide advertisers massive reach while allowing them to selectively target and bid for specific clusters of audience
http://www.mxmindia.com/2014/04/vserv-mobi-unveils-data-augmented-mobile-platform-rtb/

Rathi Gangappa joins MediaCom as Head West
Rathi will report into Debraj Tripathy, MD, MediaCom India and will oversee P&G and rest of the West businesses
http://www.mxmindia.com/2014/04/rathi-gangappa-joins-mediacom-as-head-west/

FB races to the 100mn user mark
Facebook has crossed 100 million users in India with more than 84 million of the users being connected through mobile
http://www.mxmindia.com/2014/04/fb-races-to-the-100mn-user-mark/

YC Agarwal joins Dainik Bhaskar as Managing Editor
Agarwal has joined the Group as Managing Editor of Bihar and Jharkhand
http://www.mxmindia.com/2014/04/yc-agarwal-joins-dainik-bhaskar-as-managing-editor/

Cadbury emphasizes on 'eat state' with new 5Star variant
Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

http://www.mxmindia.com/2014/04/cadbury-emphasizes-on-eat-state-with-new-5star-variant/

Friday, 14 October 2011

Stories on 14th October

The Empire seems to be wobbling other stuff standard

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/the-empire-seems-to-be-wobbling-other-stuff-standard/

Hard Knocks: No superstitions please!

The report that Amitabh’s still-to-be-born grandchild is likely to be a boy was setting the country back to the dark ages

http://www.mxmindia.com/2011/10/hard-knocks-no-superstitions-please/

The Anchor: Prathap Suthan on 10 character indicators for an agency to dump a client

There are times when you are saddled with clients who aren’t worth your aching back. People so daft, you’d rather terminate them than self-destruct yourselves.

http://www.mxmindia.com/2011/10/the-anchor-prathap-suthan-on-10-character-indicators-that-it%E2%80%99s-time-for-an-agency-to-dump-a-client/

Dina Thanthi takes over Metronation Chennai

A deal between NDTV Hindu and Kasturi and Sons will make Metronation Chennai a 100 percent subsidiary of Educational Trustee Company Pvt Ltd, promoters of Daily Dina Thanthi.

http://www.mxmindia.com/2011/10/dina-thanthi-takes-over-metronation-chennai/

Nissan launches film audition on Facebook

Ranbir Kapoor and Nissan to feature in the world’s first Bollywood movie auditioned on Facebook.

http://www.mxmindia.com/2011/10/nissan-launches-film-audition-on-facebook/

Newspapers’ reach greater than internet’s

World press trends: Newspapers still reach more than internet

http://www.mxmindia.com/2011/10/newspapers%E2%80%99-reach-greater-than-internet%E2%80%99s/

Ashvini Yardi quits Colors

The Colors programming head moves on to explore entrepreneurial opportunities in film production.

http://www.mxmindia.com/2011/10/ashvini-yardi-quits-colors/

Grand Prix countdown begins

The countdown to the Indian Grand Prix has begun, with premiums on tickets and hotel room rates indicating the good response to the race.