Stories on 15th Dec 14

Two better than One?
Does endorsement from multiple celebrities at the same time help a brand? Like how TAG Heuer has roped in Ranbir Kapoor in addition to Shah Rukh Khan
http://www.mxmindia.com/2014/12/two-better-than-one/

Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too
Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions
http://www.mxmindia.com/2014/12/dhunji-wadia-to-take-charge-of-rediff-will-continue-to-be-on-top-of-everest-too/

Zee refreshes look, adopts core proposition of 'Har Lamha Nayi Ummeed'
The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition
http://www.mxmindia.com/2014/12/zee-refreshes-look-adopts-core-proposition-of-har-lamha-nayi-ummeed/

RK Arora joins News Nation as CEO
He will spearhead overall responsibility of strategic and operational management of the News Nation Network and will oversee the group's portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/12/rk-arora-joins-news-nation-as-ceo/

MEC, FreeCharge explore new smart messaging platform
1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link
http://www.mxmindia.com/2014/12/mec-freecharge-explore-new-smart-messaging-platform/

Lowe Lintas unveils another marriage-centered campaign for Tanishq
The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-another-marriage-centered-campaign-for-tanishq/

Effies 2014 receives highest number of entries ever
The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465
http://www.mxmindia.com/2014/12/effies-2014-receives-highest-number-of-entries-ever/

Amith Prabhu: What to do when hit by a Reputation Crisis
Here's an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions

http://www.mxmindia.com/2014/12/amith-prabhu-what-to-do-when-hit-by-a-reputation-crisis/

Stories on 4th Nov 14

SRK, Ranbir only celebs in $100 mn Club
Bollywood A-listers Shah Rukh Khan & Ranbir Kapoor emerged as the only two Indian celebs with more than $100-million valuation in perhaps the first ever celebrity brand valuation study in India
http://www.mxmindia.com/2014/11/srk-ranbir-only-celebs-in-100-mn-club/

Ranjona Banerji: Are you serious, Mr Goswami?
The NewsHour on TimesNow had an interminable rant from Arnab Goswami about how the Congress party or sympathisers of the Congress party refused to come on his show discussing the Robert Vadra case, notes Ranjona Banerji
http://www.mxmindia.com/2014/11/are-you-serious-mr-goswami/

Vistara ropes in strategic partners for 'brand building' initiative
They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program
http://www.mxmindia.com/2014/11/vistara-ropes-in-strategic-partners-for-brand-building-initiative/

Grey India unveils new campaign to propagate Swach Bharat initiative
This is the first phase of the campaigning, demonstrated by a 60 second TV commercial, which will be aired in 10 languages across all major networks
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaign-to-propagate-swach-bharat-initiative/

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West’s Mumbai team will lead the account
http://www.mxmindia.com/2014/11/ddb-mudra-west-wins-creative-mandate-for-icici-lombard-general-insurance/

Al Jazeera unveils 'Hear the Human Story' global brand campaign
The brand film featured at the special event was about the Gulabi Gang, also known as "vigilantes in pink", who tackle issues such as violence against women and corruption in northern India
http://www.mxmindia.com/2014/11/al-jazeera-unveils-hear-the-human-story-global-brand-campaign/

Canon India's Dr. Alok Bharadwaj assigned senior role in Singapore
Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President
http://www.mxmindia.com/2014/11/canon-indias-dr-alok-bharadwaj-assigned-senior-role-in-singapore/

What Ticks for Indian Consumers/ Teens - Ashwani Singla and Aditya Swamy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ashwani Singla and Aditya Swamy

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-ashwani-singla-and-aditya-swamy/

Stories on 21st May

Maxus leads in RECMA qualitatives for April 2012; Mindshare, LMG follow
Exclusive extracts from RECMA's quarterly qualitiative evaluation of Indian media agencies
http://www.mxmindia.com/2012/05/maxus-leads-in-recma-qualitatives-for-april-2012-mindshare-lmg-follow/

GroupM's Xaxis to launch in India in 6 months
Xaxis launches Asia-Pacific headquarters to provide global advertisers with audience targeting capabilities, nine-market roll-out planned over next six months with Michel de Rijk MD-APAC
http://www.mxmindia.com/2012/05/groupms-xaxis-to-launch-in-india-in-6-months/

Mediaah! Why media purists needn't worry about Kumar Mangalam Birla’s 27.5 % in Living Media
More than the possibility of business empires exerting pressure after investing in the media, the worry is when the situation reaches oligopolistic proportions, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/05/why-media-purists-neednt-worry-about-kumar-mangalam-birlas-27-5-in-living-media/

Loss of plurality is worrying: Paranjoy Guha Thakurta
Senior journalist and media-watcher Paranjoy Guha Thakurta on what the Aditya Birla investment in the India Today group means for the Indian media
http://www.mxmindia.com/2012/05/analysis-2-loss-of-plurality-is-worrying-paranjoy-guha-thakurta/

Is Brand SRK losing sheen due to controversies?
SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity
http://www.mxmindia.com/2012/05/is-brand-srk-losing-sheen-due-to-controversies/

Nothing can kill brand IPL: Experts
The latest IPL scandals - match fixing, SRK-MCA brawl and molestation case – have started everyone talking again, not all of it good
http://www.mxmindia.com/2012/05/nothing-can-kill-brand-ipl-experts/

Industry gears up for India Radio Forum 2012
The seventh edition of India Radio Forum (IRF), organized by Partners in Media Asia (PIM), will be held on May 22 at JW Marriot Hotel in Mumbai
http://www.mxmindia.com/2012/05/industry-gears-up-for-india-radio-forum-2012/

Reviewing the Reviews: Department
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-department/

Ad Strat: eBay - Want it. Get it
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/05/ad-strat-ebay-want-it-get-it/

Congress-led UPA loses sheen as BJP inches ahead: ABP News-Nielsen Survey
The survey, conducted across 28 cities, revealed that the BJP would garner 28 per cent of the votes if Lok Sabha elections are held now, while the Congress would manage only 20 per cent
http://www.mxmindia.com/2012/05/congress-led-upa-loses-sheen-as-bjp-inches-ahead-abp-news-nielsen-survey/

DNA drives 10,000 visitors to Wheelocity Auto Expo 2012
This edition of DNA Wheelocity Auto Expo which showcased cars from the every price level
http://www.mxmindia.com/2012/05/dna-drives-10000-visitors-to-wheelocity-auto-expo-2012/

Apalya TV crosses 11 million viewers on IPL 2012
While the TV viewership is falling, mobile viewership ratings see a rise
http://www.mxmindia.com/2012/05/apalya-tv-crosses-11-million-viewers-on-ipl-2012/

The Anchor: Shailesh Amonkar on 5 reasons why national advertisers can't ignore regional media
The objective of any communication is reaching out to maximum audiences and achieving sales so if regional publications deliver these they would not be ignored, says Shailesh Amonkar
http://www.mxmindia.com/2012/05/the-anchor-shailesh-amonkar-lists-5-reasons-why-national-advertisers-cannot-ignore-regional-publications/

Anil Thakraney: On the great IPL scandals
The dust is beginning to settle on both the above issues. But am sure the next scandal is just round the corner. What’s the IPL without some offline tamasha?
http://www.mxmindia.com/2012/05/anil-thakraney-on-the-great-ipl-scandals/

[MJR] News TV declares IPL root of most evils
It has been clear to the protectors of both cricket and Indian society from year one that the IPL was BAD NEWS. The very fact that so many people were interested was proof enough
http://www.mxmindia.com/2012/05/mjr-news-tv-declares-ipl-root-of-most-evils/

Stories on 20th December

Don 2 marketing on overdrive
From 3D glasses to bobbleheads and a shooter game, Don 2 makers deploy a 360-deg plan to draw people to watch the SRK starrer
http://www.mxmindia.com/2011/12/how-many-are-chasing-don-2/

When Indian TV woke up late
Ranjona Banerji presents her take on nightly news and the fare in the morning papers
http://www.mxmindia.com/2011/12/when-indian-tv-woke-up-late/

NDTV Good Times Food Awards celebrate the best in the food industry
India’s most prestigious food platform honours the finest in the culinary world, Delhi NCR voted as the 'Best Foodie City' of the country
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-celebrate-the-best-in-the-food-industry/

Curb online voices? No way, Mr Sibal
In the new world, where lines between traditional and social media are blurred, censorship as proposed by the Information Technology Minister is simply not feasible, finds forum.
http://www.mxmindia.com/2011/12/curb-online-voices-no-way-mr-sibal/

Aidem Ventures to handle advertising sales for KBS World (South Korea)
Will now handle the media sales function for KBS World, the international TV channel from South Korea
http://www.mxmindia.com/2011/12/aidem-ventures-to-handle-advertising-sales-for-kbs-world-south-korea/

Big B tweets about his BIG Star wins
Bachchan won the Best Actor in Social role for Aarakshan, a first of its kind and another award for being a complete performer
http://www.mxmindia.com/2011/12/big-b-tweets-about-his-big-star-wins/

The Anchor: 6 wishes for Santa Claus from the radio industry
Monica Nayyar Patnaik's end-of-year wish list for FM - players and listeners too.
http://www.mxmindia.com/2011/12/the-anchor-6-wishes-for-santa-claus-from-the-radio-industry/

Debrief: HTC: Fingering around
HTC has come up with some really silly stuff for their new handset called 'Explorer'
http://www.mxmindia.com/2011/12/debrief-htc-fingering-around/

Accel Partners invests in digital media firm Trivone
The slowdown chill notwithstanding, vc firm Accel Partners has announcement an investment in Trivone Digital Services
http://www.mxmindia.com/2011/12/accel-partners-invests-in-digital-media-firm-trivone/

Mukesh Ambani in talks to buy Network 18: WSJ
The Wall Street Journal reports that the Reliance Industries chairman is in talk to buy Network 18
http://www.mxmindia.com/2011/12/mukesh-ambani-in-talks-to-buy-network-18-wsj/

Stories on 17th October

First on MxMIndia: Uday Varma is new I&B Secretary

Uday Kumar Varma is new Secretary, Ministry of Information and Broadcasting

http://www.mxmindia.com/2011/10/first-on-mxmindia-uday-varma-is-new-ib-secretary/

Red FM’s Malishka is RJ No 1 in in Mumbai!

Popular radio jockey is rated as the most popular by an Ormax study

http://www.mxmindia.com/2011/10/red-fm%E2%80%99s-malishka-is-rj-no-1-in-in-mumbai/

Suresh Selvaraj quits Outlook

Suresh Selvaraj resigns as President, Outlook group; to take a sabbatical

http://www.mxmindia.com/2011/10/suresh-selvaraj-quits-outlook/

Get set for .Lux or .Nirma. Even .TOI, .HTMedia, .Bhaskar, .Jagran, .Zee, .Star, .Colors... .Mahuaa!

New categories of generic top level domains are to be introduced for brands, communities and cities

http://www.mxmindia.com/2011/10/get-set-for-lux-or-nirma-even-toi-htmedia-bhaskar-jagran-zee-star-colors-mahuaa/

Digitisation ups mood at trade show

Trade sentiment upbeat as over 15k professionals attend Scat 2011, the annual 3-day satellite and cable TV trade show

http://www.mxmindia.com/2011/10/digitisation-ups-mood-at-trade-show/

The Anchor: Shouvik Roy’s 6 pointers for a brand to change/refresh its corporate identity

Don’t fix what’s not broken, define the brand essence well – and research, research, research.

http://www.mxmindia.com/2011/10/the-anchor-shouvik-roy%E2%80%99s-6-points-to-keep-in-mind-when-a-brand-is-changingrefreshing-its-corporate-identity/

Retail ka Raja’s road to be debt-free

Kishore Biyani is determined to turn debt-free even if it means selling a chunk of his prized businesses

http://www.mxmindia.com/2011/10/retail-ka-raja-kishore-biyani%E2%80%99s-road-to-be-debt-free/

‘Social media is an explosion’

Domestic companies are spending over Rs 1,200 crore on social media campaigns: Assocham

http://www.mxmindia.com/2011/10/%E2%80%98social-media-is-an-explosion%E2%80%99/

Creativeland bags Godrej verticals

Creativeland Asia has won the creative mandate for two verticals of Godrej - Godrej hair colour and a new product line to be launched soon.

http://www.mxmindia.com/2011/10/creativeland-bags-godrej-verticals/

Indian of the Year awards on Oct 18

NDTV to honour excellence in the sixth edition of the Indian of the Year Awards 2011, which salute Icons of Change, on October 18 in New Delhi.

http://www.mxmindia.com/2011/10/indian-of-the-year-awards-on-oct-18/

Musical Tambola on Radio Mirchi Delhi

Listeners of Sunset Samosa on Radio Mirchi Delhi get to play Musical Tambola with Radio Mirchi RJ Naved, and stand to win cash prizes up to Rs 15,000.

http://www.mxmindia.com/2011/10/musical-tambola-on-radio-mirchi-delhi/

Magazines need to be more open: Volvo MD Tomas Ernberg (Video)

Even though creative content is at the heart of all communication, magazines which are proactive and transparent in sharing information with clients are the ones which will survive, feels Mr Tomas Ernberg of Volvo Auto.

http://www.mxmindia.com/2011/10/%E2%80%98magazines-need-to-be-more-open%E2%80%99/

Anil Thakraney: Brand SRK needs help

I really have a bad feeling about the so-called India’s most expensive film Ra One, and its debacle will hurt the SRK brand considerably.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-brand-srk-needs-help/

Reviewing the Reviews: Mod

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-mod/

Huge expectations from 'Good Food': Tarun Rai

WWM CEO and incoming AIM President Tarun Rai on the launch of Good Food, the Engagement Study and the future of magazines

http://www.mxmindia.com/2011/10/%E2%80%98magazine-potential-in-india-is-huge%E2%80%99/

AdStrat: Childhoods available from ideas@work

Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

http://www.mxmindia.com/2011/10/childhoods-available/