Stories on 4th Aug '15

Creative awards don't really matter for Mullen Lintas!
A freewheeling chat with the all-new agency's top deck: Chairman and CCO Amer Jaleel, CEO Virat Tandon & NCD Shriram Iyer
http://www.mxmindia.com/2015/08/creative-awards-dont-really-matter-for-mullen-lintas/

Apollo Munich appoints Cheil to handle creative biz
The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch
http://www.mxmindia.com/2015/08/creative-awards-dont-really-matter-for-mullen-lintas/

Kyoorius unveils its jury for the 2015 Design Awards jury sessions
Continuing the trend from last year, we're hosting the jury session at GD Goenka University School of Design
http://www.mxmindia.com/2015/08/kyoorius-unveils-its-jury-for-the-2015-design-awards-jury-sessions/

Ranjona Banerji: Rumours that Jaggi may have to quit Network18 thanks to an anti-Jaitley article
No matter what your political slant, if you are to remain remotely credible as a news organisation, criticism is imperative, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-rumours-that-jaggi-may-have-to-quit-network18-thanks-to-an-anti-jaitley-article/

Bharatesh Salian to lead Mumbai and Bangalore offices at Razorfish
Bharatesh would take over the operations with immediate effect from Manoj Mansukhani
http://www.mxmindia.com/2015/08/bharatesh-salian-to-lead-mumbai-and-bangalore-offices-at-razorfish/

Sony Kix to broadcast La Liga in India
The multi-year deal will advance the network's capacity to hosting the largest football portfolio in the Indian sports broadcasting industry
http://www.mxmindia.com/2015/08/sony-kix-to-broadcast-la-liga-in-india/

YuppTV launches SET Asia, Sony MAX and Sony SAB for Singapore
These leading GECs will be available in Hindi in Singapore, known to have one of the largest overseas Indian populations
http://www.mxmindia.com/2015/08/yupptv-launches-set-asia-sony-max-and-sony-sab-for-singapore/

Arun Aggrawal inducted to the Board of Directors at Direct News
Aggarwal has decades of rich and invaluable experience in business valuations, due diligence, corporate restructuring, corporate funding, M & A advisory along with the crucial functions of credit control, finance and commercial aspects

http://www.mxmindia.com/2015/08/arun-aggrawal-inducted-to-the-board-of-directors-at-direct-news/

Stories on 24th Apr '15

JWT, McCann star in India's tally of 19 @ D&AD 2015
JWT and McCann Erickson India six Pencils as Ogilvy wins three as BBDO, Grey, DDB Mudra and Handloom Picture Company bag one Pencil Each
http://www.mxmindia.com/2015/04/jwt-mccann-star-in-indias-tally-of-19-at-dad-2015/

Sony Max goes past Star Plus in TAM Week 16
This is indeed big news. Sony Max has earned 306 GRPs in Week 16 of 2015 as per TAM ratings even as Star Plus has got only 254 GRPs, losing 26 from last week. Interestingly Colors and Zee haven’t lost much, though Sab has lost 11 GRPs
http://www.mxmindia.com/2015/04/sony-max-goes-past-star-plus-in-tam-week-16/

Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific
2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group
http://www.mxmindia.com/2015/04/effie-worldwide-announces-2015-most-effective-marketers-in-asia-pacific/

Ranjona Banerji: Bad coverage of a suicide and more on cowardly journalists
I’m even willing to forgive the young, the rookies, those at the bottom of the newsroom food chain. But not journalists who have had a good 10 years of work experience or more. They should at least know how a newsroom if not a news organisation functions, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-bad-coverage-of-a-suicide-and-more-on-cowardly-journalists/

Kyoorius Awards announces 1419 entries across Advertising & Digital Awards categories
Next week, all jury members for the Advertising & Digital Awards will gather in Mumbai-India to review, discuss and elect the best
http://www.mxmindia.com/2015/04/kyoorius-awards-announces-1419-entries-across-advertising-digital-awards-categories/

Shah Rukh Khan appointed 'Hindware' brand ambassador
SRK will feature in Hindware's new 360 degree integrated campaign, rolling out shortly across all media channels
http://www.mxmindia.com/2015/04/shah-rukh-khan-appointed-hindware-brand-ambassador/

Tejali Shete and Ajay Menon appointed Senior CD at DDB Mudra South & East
They come in with solid experience and strong body of work to showcase
http://www.mxmindia.com/2015/04/tejali-shete-and-ajay-menon-appointed-senior-cd-at-ddb-mudra-south-east/

Star World expects viewers to binge on new offering
The channel has introduced a mascot "Binge Baba" to engage and excite viewers
http://www.mxmindia.com/2015/04/star-world-expects-viewers-to-binge-on-new-offering/

Smartech, a cross-channel marketing automation platform unveiled
netCORE is the market leader in email marketing technology and a leading provider of SMS, Voice, Push Notifications and USSD platforms
http://www.mxmindia.com/2015/04/smartech-a-cross-channel-marketing-automation-platform-unveiled/

Think Ink Communications wins Vox Pop Clothing biz
Vox Pop Clothing founded by Siddharth Taparia is a collage of unique expressions, designed for people who can speak their mind and wear their attitude

http://www.mxmindia.com/2015/04/think-ink-communications-wins-vox-pop-clothing-biz/

Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/

Stories on 9th Oct 14

Chini-Chini Buy-Buy
'Made in China' brands like Xiaomi, Gionee & Oppo are rising in acceptance in India
http://www.mxmindia.com/2014/10/chini-chini-buy-buy/

ZO wins media mandate of Indiahomes.com
Indiahomes.com is India's multi-award winning and leading Property Advisory Company
http://www.mxmindia.com/2014/10/zo-wins-media-mandate-of-indiahomes-com/

DDB Mudra appointed creative agency for Sony Max & Max2
The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account
http://www.mxmindia.com/2014/10/ddb-mudra-appointed-creative-agency-for-sony-max-max2/

Lowe Lintas + Partners impresses at Jay Chiat with 2 wins
This is the first time that any agency from India has won two awards in one year at Jay Chiat
http://www.mxmindia.com/2014/10/lowe-lintas-partners-impresses-at-jay-chiat-with-2-wins/

Radio City launches its first ever Loyalty Programme - City First
The brand gears up to introduce the pioneering 'Loyalty Programme' as part of its engaging 'City First Aap First' nation-wide campaign
http://www.mxmindia.com/2014/10/radio-city-launches-its-first-ever-loyalty-programme-city-first/

Voylla unveils first-ever television campaign
Voylla has become one of the top most searched and on its partnering  channels like Amazon, Flipkart, Snapdeal
http://www.mxmindia.com/2014/10/voylla-unveils-first-ever-television-campaign/

What Ticks for Indian Consumers/ Family - Shashi Sinha and CVL Srinivas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Shashi Sinha and CVL Srinivas
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-shashi-sinha-and-cvl-srinivas/

Girish Balachandran joins Avian Media
Girish will work closely with the leadership team at Avian Media to further align and strengthen company's operations in India
http://www.mxmindia.com/2014/10/girish-balachandran-joins-avian-media/