Stories on 8th Apr '15

Events & Activation grows 15% annually fm 2011-12: EY-EEMA report
Executive summary of the report that notes that the sector has grown from Rs 2,800 cr in 2011-12 to Rs 4,258 cr in 2014-15
http://www.mxmindia.com/2015/04/events-activation-biz-grows-15-annually-fm-2011-12-ey-eema-report/

IPL teams to mop up Rs 300 crore in sponsorship deals as most brands stay committed
Media planners and industry sources say sponsorship rates have risen 10-15% over last year, when the eight teams put together made just over Rs 250 crore from sponsorship
http://www.mxmindia.com/2015/04/ipl-teams-to-mop-up-rs-300-crore-in-sponsorship-deals-as-most-brands-stay-committed/

App publishers counter undercutting ad networks
Publishers claim Indian players like InMobi, SVGMedia and VServ are known to play by the rules, but those in China, especially YeahMobi and Avazu don’t necessarily do
http://www.mxmindia.com/2015/04/app-publishers-counter-undercutting-ad-networks/

Speed is good, affirms Vodafone in new campaign
The new campaign showcases everyday moments to bring alive the benefits of a Faster Data Network
http://www.mxmindia.com/2015/04/speed-is-good-affirms-vodafone-in-new-campaign/

Sanjeev Kotnala: How to max it at Goafest. A frequent GOFEST Traveller's Guide
It is Sanjeev Kotnala's 10th Goafest and here he offers handy tips to the first- and many-timers on how to max(imise) Goafest 2015
http://www.mxmindia.com/2015/04/sanjeev-kotnala-how-to-max-it-at-goafest-a-frequent-gofest-travellers-guide/

#ThereIsAnotherWay stresses Educomp via new campaign
The campaign "#ThereIsAnotherWay" stresses on the importance of a smarter way of learning

http://www.mxmindia.com/2015/04/thereisanotherway-stresses-educomp-via-new-campaign/

Stories on 11th Mar '15

Publicis eyes the Top 3
Nakul Chopra, the agency's CEO for South Asia, has set his eyes to be in the bigger league
http://www.mxmindia.com/2015/03/publicis-eyes-the-top-3/

MSM makes most of IPL 'mauka', nets 9 sponsors
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/msm-makes-most-of-ipl-mauka-nets-9-sponsors/

Avinash Kaul appointed President of A+E Networks|TV18
The role will be in addition to his responsibility as CEO of IBN Network
http://www.mxmindia.com/2015/03/avinash-kaul-appointed-president-of-ae-networkstv18/

Madison wins media mandate of Bandhan Bank
As a bank, it will have pan-India operations and meet the credit needs of different types of customers even as offering various savings products
http://www.mxmindia.com/2015/03/madison-wins-media-mandate-of-bandhan-bank/

After Flipkart's Adiquity deal, Snapdeal eyes Komli for $300m
Online retailer Snapdeal is in advanced talks to acquire Komli Media in a deal that values the ad technology company at about $300 million, the same as when it raised funds from investors last year
http://www.mxmindia.com/2015/03/after-flipkarts-adiquity-deal-snapdeal-eyes-komli-for-300m/

Grey hosts Tor Myhren & Suresh Nair on their India sojourn
Whilst Tor and Suresh see India as a powerhouse for the growth of new businesses, they believe in today’s age of business, complexities and challenges can be overcome by fostering the culture of creativity
http://www.mxmindia.com/2015/03/grey-hosts-tor-myhren-suresh-nair-on-their-india-sojourn/

Sanjeev Kotnala: The Darwinian Evoloution in Advertising
The shift toward digital is a Darwinian evolutionary moment. We can naturally expect creative expertise gyrating and focussing in it than on other mediums, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-the-darwinian-evoloution-in-advertising/

Fourth Dimension hikes ad rates of Puthiya Thalaimurai
Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market
http://www.mxmindia.com/2015/03/fourth-dimension-hikes-ad-rates-of-puthiya-thalaimurai/

Maruti Suzuki back in Hakuhodo Percept stable
Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu
http://www.mxmindia.com/2015/03/maruti-suzuki-back-in-hakuhodo-percept-stable/

Reach taps into Posterscope's expertise for outdoor initiative
The campaign objective was derived from the brand name itself with an intent to reach out to the mass at all possible touch points

http://www.mxmindia.com/2015/03/reach-taps-into-posterscopes-expertise-for-outdoor-initiative/

Stories on 9th Feb '15

What makes the World Cup a win-win
Less than a week for the biggest cricketing event to start. Vinit Karnik kicks off MxMIndia's week-long Big Story specials on the Cup
http://www.mxmindia.com/2015/02/what-makes-the-world-cup-a-win-win/

Media pros hope to vroom with BARC software
Last week, the BARC top brass went around Delhi, Chennai, Bengaluru and Mumbai to present the user software. And to those happy with the current software that's available for TAM data, this was light years ahead
http://www.mxmindia.com/2015/02/media-pros-hope-to-vroom-with-barc-software/

IAA ready with next debate featuring industry captains
Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate
http://www.mxmindia.com/2015/02/iaa-ready-with-next-debate-featuring-industry-captains/

Adfactors acquires strategic stake in Yorke Communications
Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008
http://www.mxmindia.com/2015/02/adfactors-acquires-strategic-stake-in-yorke-communications/

Alok Nair appointed EVP at Bloomberg
Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel
http://www.mxmindia.com/2015/02/alok-nair-appointed-evp-at-bloomberg/

MEC Access organizes turnkey project for Kolte Patil
The property festival displayed a wide product range catering to audiences visiting the property expo over the three days
http://www.mxmindia.com/2015/02/mec-access-organizes-turnkey-project-for-kolte-patil/

Sachin makes his presence felt at Cricket World Cup 2015
The cricketing legend teams up with Aaj Tak & Headlines Today to cheer for India, this World Cup
http://www.mxmindia.com/2015/02/sachin-makes-his-presence-felt-at-cricket-world-cup-2015/

Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders
While events like Praxis are great ways to celebrate the profession and they attract professionals of all levels there is a need for another gathering that is introspective in nature, writesAmith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-time-for-more-meaningful-engagement-with-the-most-important-stakeholders/

AdStrat: Do it Rght, urges Tata Capital
In AdStrat, how Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy...

http://www.mxmindia.com/2015/02/adstrat-do-it-rght-urges-tata-capital/

Stories on 3rd Apr'13

IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/2013/04/ipl-6-in-the-mood-for-extraaa/

Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/2013/04/mindshare-gets-7-shortlists-at-festival-of-media-global/

Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/2013/04/pradeep-iyengar-joins-indraksh-emm-india-as-president-indian-ops/

ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/2013/04/asci-introduces-suspension-pending-investigation/

Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/2013/04/anil-thakraney-i-concede-defeat-to-ipl/

Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/2013/04/amway-india-awards-media-duties-to-havas-media/

Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/2013/04/adfactors-pr-closes-fy-2013-with-a-string-of-strategic-wins/

Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/2013/04/jewellery-e-tailing-registers-117-y-o-y-growth/

Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/2013/04/jagdish-mulchandani-appointed-cfo-times-tv/

Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/2013/04/max-bupa-wins-aima-global-innovation-award-2013/

Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/2013/04/animated-krrish-on-cartoon-network-soon/

R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/2013/04/r-k-swamy-bbdo-named-agency-of-the-year-at-ad-club-madras-maddys/

ANCHOR | One Big Idea by Suranjana Ghosh: Digitization opens doors to a whole new world of TV

http://www.mxmindia.com/2013/04/one-big-idea-by-suranjana-ghosh-digitization-opens-doors-to-a-whole-new-world-of-tv/