Stories on 27th Feb '17

Is your company ready for Social CRM?
The country’s biggest brands need to do a better job of their Social CRM, writes Prabhakar Mundkur
http://www.mxmindia.com/?p=100094

Fountainhead | MKTG unifies digital and activations verticals to create integrated experiential marketing offering
With this development, the agency will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling
http://www.mxmindia.com/?p=100066

Star Plus launches new campaign starring Aamir Khan
In pursuit of its mission to spark social change through its 'NayiSoch' campaign, Star Plus has released a special Women's Day communication featuring superstar Aamir Khan
http://www.mxmindia.com/?p=100060

VideoTap to unveil interactive smart video platform at MWC, Barcelona
Platform will deliver dynamic, personalized, interactive videos on demand to consumers
http://www.mxmindia.com/?p=100068

Rediffusion-Y&R unveils Brand Asset Valuator 2017
The Brand Asset Valuator is a diagnostic tool for building and managing brands
http://www.mxmindia.com/?p=100067

​Lokmat ​appoint​s Paperboat Brandworks as Creative AOR
The agency would be responsible for developing through-the-line creative communication solutions for the ​flagship brand
http://www.mxmindia.com/?p=100125

Sony Pictures acquires broadcast rights for Nexa P1 Powerboat
Unique second screen experience for fans for the first time in India across any sport
http://www.mxmindia.com/?p=100061

Puma signs Virat Kohli as brand ambassador
The partnership between Virat and PUMA is for eight years, which will see PUMA and ViratKohli work towards transforming the sports and fitness ecosystem in India
http://www.mxmindia.com/?p=100062

Small Big Idea presents #IndutryInsultsto promte PromaxBDA Awards
The Small Big Idea comes up with #IndustryInsults to introduce the key note speaker at PromaxBDA Awards
http://www.mxmindia.com/?p=100059

My FM goes live in Solapur
The launch campaign 'Abharkaankhush' has been rolled out in the cities through print ads, outdoor, human banner
http://www.mxmindia.com/?p=100064

Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 11th May

Marketers may hay in Rural India
Bharat is keeping pace with India as consumption of fast moving consumer goods and durables rises in rural markets.
http://www.mxmindia.com/2012/05/marketers-may-hay-in-rural-india/

Ogilvy CEO Miles Young to be new chairman
Long time Ogilvy & Mather Chairman Shelly Lazarus decides to step down and move into the role of chairman emeritus.
http://www.mxmindia.com/2012/05/ogilvy-ceo-miles-young-to-be-new-chairman/

Bindass to host 'Generation Einstein' on May 14; book release and CMO discussion
Mission Bush Fire' is an employee-led market execution and customer interaction exercise to get the home & personal care giant to connect with the market place.
http://www.mxmindia.com/2012/05/bindass-to-host-generation-einstein-on-may-14/

Lokmat aiming for, and racing towards growth
Lokmat Media Ltd has renamed its advertisement and circulation departments as AIM and RACE.
http://www.mxmindia.com/2012/05/lokmat-aiming-for-and-racing-towards-growth/

Differentiation & Innovation key to success, says Harshad Jain
The Business Head - Radio and Entertainment, HT Media Ltd speaks about on the consistency of his station's leadership status in Delhi, Phase III plans, radio play Gandhi and more.
http://www.mxmindia.com/2012/05/harshad-jain-fever-fm-interview/

By Invitation: Sundeep Nagpal | Will Satyamev Jayate work for advertisers?
The Aamir Khan mega-show is not about ratings alone - it's about an opportunity to build brand equity, which can be invaluable.
http://www.mxmindia.com/2012/05/by-invitation-sundeep-nagpal-will-satyamev-jayate-work-for-advertisers/

BIG RTL Thrill gears for launch and unveils logo
Logo unveils across Reliance Broadcast Network’s television bouquet on May 10.
http://www.mxmindia.com/2012/05/big-rtl-thrill-gears-for-launch-and-unveils-logo/

Dutch retailer Spar to end ties with Max
The two decided to part ways in India by the end of this year after they developed differences over expansion strategy.
http://www.mxmindia.com/2012/05/dutch-retailer-spar-to-end-ties-with-max/

Divya Bhaskar celebrates spirit of Gujarat enterprise with 'Young Turks'
Young Turks showcases 24 young entrepreneurs who have made a mark in the society with their innovative thinking and entrepreneurial spirit.
http://www.mxmindia.com/2012/05/divya-bhaskar-releases-young-turks/

The Anchor: Raman Kalra on 5 reasons how tech is going to drive media and entertainment
With consumers of all ages embracing digital, the threat to traditional media is real, says Raman Kalra.
http://www.mxmindia.com/2012/05/the-anchor-raman-kalra-on-5-reasons-how-tech-is-going-to-drive-media-and-entertainment/

Anil Thakraney: Aamir, hope this isn't social tourism
Aamir scores far higher on parameters of good journalism. He's anchoring the show the way it should be anchored on the news channels.
http://www.mxmindia.com/2012/05/anil-thakraney-aamir-hope-this-isnt-social-tourism/

(MJR) Holier than thou Hindu takes on the Times
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web.
http://www.mxmindia.com/2012/05/mjr-holier-than-thou-hindu-takes-on-the-times/