Stories on 3rd Feb '17

BBDO Mumbai stars in Gunn Report 2016
India retains its #13 rank in the global roster of creative excellence in advertising
http://www.mxmindia.com/?p=99199

Shailesh Kapoor: General Entertainment: A Sloppy Term We Have To Live With
The viewer doesn’t even know this word (General Entertainment Channel or GEC) and couldn’t care less, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99157

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Sudhir Choudhary hold fort as Rohit Gandhi exits DNA & WION
Gandhi is now editor-in-chief of South Asian International News
http://www.mxmindia.com/?p=99217

Airtel Payments Bankrolls outintegrated launch campaign
The campaign, based on the theme “Bank Hai Par AlagHai”, highlights Airtel Payments Bank’s differentiated banking model
http://www.mxmindia.com/?p=99176

Ranjona Banerji: Switching subjects when the Budget is a bore
Discuss Trump, Pakistan etcetc or just go to Amritsar and sport a red pagdi, writes Ranjona Banerji
http://www.mxmindia.com/?p=99158

BTL Baatein with Abraham Alapatt, Thomas Cook... Powered by VISCOMM
BTL is absolutely necessary for the brand to engage with the audience on ground, says Abraham Alapatt, Chief Innovation Officer and Head - Marketing & Service Quality at Thomas Cook India Ltd
http://www.mxmindia.com/?p=99203

PG awarded Best Entrepreneur Mentor by skill min
Pradeep Gupta, CMD, CyberMedia was awarded Best Entrepreneur Mentor by the Government of India
http://www.mxmindia.com/?p=99155

Platinum Outdoor launches Tata's Hexa with a Bang
The launch campaign is planned in two phases spread over 22 cities
http://www.mxmindia.com/?p=99174

Liqvd Asia unveils digital event ExFirst.com
First event on Exfirst.com featuring Fashion, Lifestyle & Luxury brands to be held on 17, 18 & 19 February
http://www.mxmindia.com/?p=99175

Saavn launches programmatic audio advertising
Strategic partnership with AdsWizz and Omnicom Media Group enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising
http://www.mxmindia.com/?p=99163

Morning Fresh banks on 21-day fresh beginning challenge
Morning Fresh (MF) has created a brand identity that is fundamentally adventurous, witty and radically imaginative, consistently offering their consumers exciting and fresh experiences
http://www.mxmindia.com/?p=99104

Stories on 30th Sep '16

PR industry to double in 3 years: Full report

Detailed report of the report on the PR business by the Public Relations Consultants Association of India. Read more

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Ranjona Banerji: Is this journalism?

Being a jingoistic cheerleader - even if you belong to a large and relevant group - is not journalism, writes Ranjona Banerji. Read more

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Shailesh Kapoor: Uri & After: Finally, we can see some news!

It's like those old times when you go to a news channel because you actually want to watch something that's of interest to you, writes Shailesh Kapoor.Read more

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Voot draws up campaign for kids

Launch of special anthem for Voot Kids "Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!". Read more

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BTL Baatein: Lokesh Kataria, Mattel Toys... Powered by VISCOMM

Experiential (BTL) always plays a very key role in any brand's marketing plan, says Lokesh Kataria, Head, Marketing Mattel Toys, India. Read more

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Zee's foray into radio with UAE's Hum 106.2 FM

Acquires UAE's first and leading Radio Station, Hum 106.2 FM. Read more

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DentsuWebchutney's 360 digital campaign for Flipkart sale

The 'made-for-360 experiences' highlights the key offers of Flipkart's annual flagship sale tittled The Big Billion Days. Read more

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'Rishtey Cineplex' to be launched in more international markets

The channel will be available free-to-air in Europe on Sky, channel number 797 from 29th September onwards. Read more

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Dadi endorses benefits of contraceptives in latest campaign by Grey India

The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life. Read more

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DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee while Gosain will continue to report into Mark McDonald. Read more

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Panasonic leans on 'Perfectly Brilliant' proposition for latest LED campaign

TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more

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eBay India launches new campaign - #ThingsDon'tJudge

The campaign seeks to inspire consumers to shop from over 10 crore products without any inhibitions. Read more

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Mahindra Centuro Mirzya launched in India

The TVC uses the film's popular and soulful music which is composed by Shankar-Ehsaan-Loy. Read more

Stories on 16th Sep '16

Perfect Relations set to be gobbled up by Dentsu Aegis

With this acquisition, Dentsu Aegis Network's suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year. Read more

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Shailesh Kapoor: Need focus on content development for stable growth

The year 2016 is set to be one of the toughest years in the history of the Indian entertainment business. And that's true for all sectors of the business, barring radio, writes Shailesh Kapoor. Read more

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Sunil Kataria is new Indian Society of Advertisers chairman

Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday. Read more

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Badminton Assoc awards PBL mandate to Sportzlive

Awards long-term rights for Premier Badminton League.Read more

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Ranjona Banerji: A question of national interest on Kashmir

The media does not need to find answers; it needs to expose the problem and it needs to ask the questions, writes Ranjona Banerji. Read more

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BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM

Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more

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Chrome study on HD TV reveals interesting trends

Findings based on the report ‘Now Playing: HD’ by Chrome Data Analytics and Media. Read more

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Record-breaking entries received for Spikes Asia

No Indian entry featured in the Innovation category shortlist that was released today (Sep 16). Read more

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Red FM hosts Malayalam Music Awards in Cochin

Red FM Malayalam Music Awards was initiated to honour artistic excellence in the Mollywood Music industry. Awards were given in ten different music categories. Read more

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Sony Pictures draws attention to pothole menace with unique painting

Sony Pictures painted select potholes in Mumbai with a 3D image of a ferocious shark ready to launch an attack.Read more

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Audi and Razorfish celebrate T-Rex's comeback

Highly automated driving puts the dinosaur back in life's fast line. Read more

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Equitas Small Finance Bank TVC takes social media by surprise

The commercial by Equitas is a connotation for 'Change Your Approach'. Read more

Stories on 9th Sep '16

We are five. Thank you for the faith!

It's been a good five years since September 9, 2011. We had resolved to be different from the rest. We were B2B, but we weren't going to be like many other B2B publications... No compromising on credibility. Read more

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Shailesh Kapoor: Naamkaran: A campaign that bucks the trend

Whether the show goes on to be a success will only be known with time but at a campaign level, Naamkaran's launch has been one of the best fiction campaigns in a long time, writes Shailesh Kapoor. Read more

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Nikhil Rangnekar joins Lodestar as Media Consultant

Rangnekar is based out of Lodestar UM Mumbai and reports into Nandini Dias, CEO, Lodestar UM. Read more

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Pradeep Dwivedi quits Dainik Bhaskar, may join Sakal

He has confirmed his exit to MxMIndia, though has indicated that he will indicate his next assignment in a week. Read more

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Ranjona Banerji: Time for TV journos to 'reset' their idea of news

Is there nothing else in life except BJP versus Congress versus AAP, asks Ranjona Banerji. Read more

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BTL Baatein: Malay Dikshit, Tata Sky... Powered by VISCOMM

Both ATL and BTL co-exist together with specific roles. Yes, it is an important leg of our brand planning says Malay Dikshit, Chief Communications Officer, Tata Sky in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more

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Havas Media unveils new office in Punjab

Announces the launch of its office in Ludhiana. Read more

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Dell celebrates the versatility of young Indians in new festive TVC

Featuring its newly launched Inspiron 2-in-1 laptops that balance work and play. Read more

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#ThankYouTohBol campaign creates high buzz on social

The #FarmDost community is perhaps the largest farmer-cause community in India. Read more

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Vuclip appoints Nish Bhutani as Global Product Head

Brings diverse experience across internet and mobile commerce, film and TV digital distribution and consumer software to enhance product offerings. Read more

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WorkApps releases product for the M&E frat

This innovation aims to fulfill each need of the creative and media teams. Read more

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Adfactors PR appoints Roger Darashah as COO

Darashah brings over 23 years of international communications experience to Adfactors PR. Read more

Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 23rd Apr '15

Change the world with Data
Message @ 2015 edition of Nielsen Consumer 360 held last Friday: the real impact on bottomlines will happen if corporates act on research findings to create a positive outcome for customers
http://www.mxmindia.com/2015/04/change-the-world-with-data/

BTL Baatein: Starting a new weekly series on Marketing & Media Heads talking about Below-The-Line Marketing. This week: Kamal Basu of Volkswagen. Sponsored by VISCOMM
In other industries, BTL is in the range of 12-15% of ATL budget, but in the automotive space, it is almost 1:1, says Kamal Basu, Head of Marketing & PR - Volkswagen Passenger Cars
http://www.mxmindia.com/2015/04/btl-baatein-starting-a-new-weekly-series-on-marketing-media-heads-talking-about-below-the-line-marketing-this-week-kamal-basu-of-volkswagen-sponsored-by-viscomm/

Introducing a new fortnightly column on PR insights - Preamble by Siddhartha Mukherjee: Advertising
Siddhartha Mukherjee is a senior PR industry professional and currently Senior Vice President, Eikona - Earned Media Planning, Audit and Advisory
http://www.mxmindia.com/2015/04/introducing-a-new-fortnightly-column-on-pr-insights-preamble-by-siddhartha-mukherjee-advertising-industry-owes-a-lot-to-public-relations/

MSM & BBC Worldwide announce partnership on BBC Earth in India
BBC earth inspires audiences by sharing the incredible wonders of our universe
http://www.mxmindia.com/2015/04/msm-bbc-worldwide-announce-partnership-on-bbc-earth-in-india/

Dainik Bhaskar unveils 'Unmetro - The Action is Elsewhere' campaign
'Unmetros' signify the non-metro urban Indian markets (Tier 2 & 3 markets) which are fast emerging as India's key growth centres
http://www.mxmindia.com/2015/04/dainik-bhaskar-unveils-unmetro-the-action-is-elsewhere-campaign/

NDTV's Dr Prannoy Roy to be honoured at RedInk Awards in Mumbai
25 outstanding journalists to be honoured with RedInk Awards on 30 April
http://www.mxmindia.com/2015/04/ndtvs-dr-prannoy-roy-to-be-honoured-at-redink-awards-in-mumbai/

Genesis BM records decent first quarter growth in 2015
Records 17 new client wins & 52 new projects in first quarter of 2015

http://www.mxmindia.com/2015/04/genesis-bm-records-decent-first-quarter-growth-in-2015/