Stories on 23rd Jan '14

Why our brands do not connect...
Venturethree creative director Graham Jones writes in the Kyoorius magazine on what Indian brands need to do to connect with the billion+ consumers
http://www.mxmindia.com/2014/01/why-brand-communication-fails-to-connect/

Sorry, but Kantar’s spokesperson knows nothing about the petition against the Govt of India
Do the government’s Jan 16 guidelines also impact Kantar’s tie-up with Tata Sky on the return path data audience research service?
http://www.mxmindia.com/2014/01/sorry-but-kantar%E2%80%99s-spokesperson-knows-nothing-about-the-petition-against-the-govt-of-india/

New IRS study findings to be released next week
The Technical Committee meeting was held yesterday (Jan 22) and the first findings of the study are scheduled to be released before the month ends, and in all probability on January 28.
http://www.mxmindia.com/2014/01/new-irs-study-findings-to-be-released-next-week/

Online retailers rush to create applications, specialised tools to drive sales
Sensing that most of the growth and revenues will come from mobile-only shoppers, only shopping destinations are rushing to create specialised tools, such as personalised deal generators and local-language apps
http://www.mxmindia.com/2014/01/online-retailers-rush-to-create-applications-specialised-tools-to-drive-sales/

Life OK ahead of Sab in Week 3
Life OK ahead of Sab in Week 3 as per TAM ratings
http://www.mxmindia.com/2014/01/life-ok-ahead-of-sab-in-week-3/

Radio City launches online Malayalam station
'Radio City Malayalam' on PlanetRadiocity.com will feature back-to-back Malayalam hits
http://www.mxmindia.com/2014/01/radio-city-launches-online-malayalam-station/

Red FM partners Renault Star Guild Awards 2014
A new award – the  Bajaate Raho Dialogue of the Year 2013 – was included in the list of Renault Star Guild Awards 2014
http://www.mxmindia.com/2014/01/red-fm-partners-renault-star-guild-awards-2014/

Stories on 17th Sep '12

MxM Mondays: Is Radio a poor cousin to Print & TV?
The theme for this week's MxM Monday is, "Is Radio a poor cousin to Print and Television?" MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-mondays-is-radio-perceived-as-a-poor-cousin-to-print-and-tv/

New series | Jaldi 5 with Shailesh Gupta: Both readership & circulation will co-exist & complement each other
Starting a new 'quick interview' series; this one is with Shailesh Gupta, Director (Marketing), Jagran Prakashan, who was elected Chairman of the Audit Bureau of Circulations (ABC) last Friday
http://www.mxmindia.com/2012/09/new-series-jaldi-5-with-shailesh-gupta-both-readership-circulation-will-co-exist-complement-each-other/

77 Indian entries shortlisted at Spikes Asia 2012
No Indian entry was shortlisted in the mobile category at Spikes Asia 2012
http://www.mxmindia.com/2012/09/77-indian-entries-shortlisted-at-spikes-asia-2012/

The 'Magic of Print' is Usain Bolt of Media
A panel discussion with media and ad heavyweights celebrated the creativity of print advertising, as HT Media launched a coffee table book titled 'The Magic of Print'
http://www.mxmindia.com/2012/09/the-magic-of-print-is-usain-bolt-of-media/

Colors launches 'alag' 'Bigg Boss 6', celebrates country's 'hunar' with 'India's Got Talent'
It's new, it's clean and it’s meant for the full family... Colors announces that from October 7, Season 6 of 'Bigg Boss' will air at 9pm daily and be truly family-friendly as India's Got Talent will unearth unknown treasures of the country starting September 22
http://www.mxmindia.com/2012/09/colors-launches-alag-bigg-boss-6-celebrates-countrys-hunar-with-indias-got-talent/

Careers360 goes digital to help students looking abroad
After launching a career counseling portal targeted at engineering college aspirants, the company announced the launch of a portal for student aspirants who wish to study abroad
http://www.mxmindia.com/2012/09/careers360-goes-digital-to-help-students-looking-abroad/

By Invitation | Shishir Joshi: Journalism needs PR, desperately
Journalism is indeed in need of serious review. Internally. And externally too, says Shishir Joshi
http://www.mxmindia.com/2012/09/by-invitation-shishir-joshi-journalism-needs-pr-desperately/

Reviewing the Reviews: Barfi!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-barfi/

Industry to analyse Dainik Bhaskar case study
The Dainik Bhaskar Group has put the Maharashtra success case study by IIM Bangalore before the industry to analyse
http://www.mxmindia.com/2012/09/industry-to-analyse-dainik-bhaskar-case-study/

BIG CBS Prime, Bloomberg TV to simulcast India's Prime Icon
The BIG CBS Network is readying to launch its latest home-grown property, India's Prime Icon, which will be dual-cast across its targeted channels - BIG CBS Prime and Bloomberg TV India
http://www.mxmindia.com/2012/09/big-cbs-prime-bloomberg-tv-to-simulcast-indias-prime-icon/

HT Brunch Dialogues on the changing face of Indian heroine
Film personalities on and behind the screen discussed the role of the Indian heroine and how it has changed over the years, at the HT Brunch Dialogues
http://www.mxmindia.com/2012/09/ht-brunch-dialogues-on-the-changing-face-of-indian-heroine/

Vivel launches 'digital talent hunt' with Hungama
Hungama Digital Media Entertainment and ITC’s Vivel Face Wash have unveiled a new TVC called 'MOBISur - Sitaron Ki Talaash with Shankar Mahadevan' to look for India's first digital talent hunt
http://www.mxmindia.com/2012/09/vivel-launches-digital-talent-hunt-with-hungama/

The Anchor: CVL Srinivas on 5 reasons all media agencies need to be creative
Gone are the days when 'creative' lived in a world of its own. Media agencies have to embrace creativity and assimilate it into their thought and work processes
http://www.mxmindia.com/2012/09/the-anchor-cvl-srinivas-on-5-reasons-all-media-agencies-need-to-be-creative/

Anil Thakraney: PM's last desperate act
There is just one reason behind the PM's sudden burst of energy (following his comatose posture since the year 2009) and the announcement of a slew of economic reforms. Uski lagi hui hai, as my tapori pal from Colaba says
http://www.mxmindia.com/2012/09/anil-thakraney-pms-last-desperate-act/

Ranjona Banerji: When the PM sprang back to life
Who would have guessed that there is life after death, asks Ranjona Banerji as she writes on 'noosemaker' of last week: Prime Minister Manmohan Singh
http://www.mxmindia.com/2012/09/ranjona-banerji-when-the-pm-sprang-back-to-life/

Signposts… September 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-17/