Stories on 25th May '15

DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius
Mudra picks up lone Black Elephant for the Zydus Wellness campaign. Ogilvy gets 15 Blues. Contract next with 5 Blues
http://www.mxmindia.com/2015/05/ddb-mudra-ogilvy-win-the-big-elephants-kyoorius/

Mindshare on a roll, nets new biz of over Rs 700cr
Agency wins Snapdeal digital mandate, PayU, Practo among others
http://www.mxmindia.com/2015/05/mindshare-on-a-roll-nets-new-biz-of-over-rs-700cr/

Headlines Today is rechristened India Today Television
The English news channel of the TV Today Network adopts the name of the parent media group's flagship magazine. Aaj Tak's name is unchanged
http://www.mxmindia.com/2015/05/headlines-today-is-rechristened-india-today-television/

#ZeeMelt15: Multiple screens, many needs
Consumers wants cutting-edge content on many screens, in many forms and they want it to reach the wherever they are. So what are marketers to do? Sessions at the Zee Mindspace discussed how brands can keep up with rapidly changing trends and tastes, and still resonate with customers
http://www.mxmindia.com/2015/05/multiple-screens-many-needs/

#ZeeMelt15: Future-gazing, unlimited!
Zee Melt 2015 discussed what customer needs and desires would be like, several years down the line, and how brands and agencies could cater to them. Besides an A-list of speakers from across the globe, the two-day event also had some fun, virtual reality experiences culminating in a high-profile awards night
http://www.mxmindia.com/2015/05/zeemelt15-future-gazing-unlimited/

HT Media and North Base Media launch Mediahack.in
Mediahack.in will identify and support entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India
http://www.mxmindia.com/2015/05/ht-media-and-north-base-media-launch-mediahack-in/

Google unveils #TogetherOnline for first-time women users
#TogetherOnline is an effort to empower women in India with the knowledge of Internet
http://www.mxmindia.com/2015/05/google-unveils-togetheronline-for-first-time-women-users/

Woodland revisits proposition with 'Urban' ad film
Bringing adventure to city life, Woodland taps into urban customers with its new ad film
http://www.mxmindia.com/2015/05/woodland-revisits-proposition-with-urban-ad-film/

Turner India names Rohit Khetarpal as Director, Network and Content Distribution
Khetarpal is responsible for content syndication, and driving mobile and interactive platforms
http://www.mxmindia.com/2015/05/turner-india-names-rohit-khetarpal-as-director-network-and-content-distribution/

Amith Prabhu: If Public Relations cannot be measured, then what can be?
While PR cannot be measured but specific activities within the ambit of can be and each activity has its own set of measurement parameters and differs from brief to brief, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-if-public-relations-cannot-be-measured-then-what-can-be/

Stories on 23rd Jan '14

Why our brands do not connect...
Venturethree creative director Graham Jones writes in the Kyoorius magazine on what Indian brands need to do to connect with the billion+ consumers
http://www.mxmindia.com/2014/01/why-brand-communication-fails-to-connect/

Sorry, but Kantar’s spokesperson knows nothing about the petition against the Govt of India
Do the government’s Jan 16 guidelines also impact Kantar’s tie-up with Tata Sky on the return path data audience research service?
http://www.mxmindia.com/2014/01/sorry-but-kantar%E2%80%99s-spokesperson-knows-nothing-about-the-petition-against-the-govt-of-india/

New IRS study findings to be released next week
The Technical Committee meeting was held yesterday (Jan 22) and the first findings of the study are scheduled to be released before the month ends, and in all probability on January 28.
http://www.mxmindia.com/2014/01/new-irs-study-findings-to-be-released-next-week/

Online retailers rush to create applications, specialised tools to drive sales
Sensing that most of the growth and revenues will come from mobile-only shoppers, only shopping destinations are rushing to create specialised tools, such as personalised deal generators and local-language apps
http://www.mxmindia.com/2014/01/online-retailers-rush-to-create-applications-specialised-tools-to-drive-sales/

Life OK ahead of Sab in Week 3
Life OK ahead of Sab in Week 3 as per TAM ratings
http://www.mxmindia.com/2014/01/life-ok-ahead-of-sab-in-week-3/

Radio City launches online Malayalam station
'Radio City Malayalam' on PlanetRadiocity.com will feature back-to-back Malayalam hits
http://www.mxmindia.com/2014/01/radio-city-launches-online-malayalam-station/

Red FM partners Renault Star Guild Awards 2014
A new award – the  Bajaate Raho Dialogue of the Year 2013 – was included in the list of Renault Star Guild Awards 2014
http://www.mxmindia.com/2014/01/red-fm-partners-renault-star-guild-awards-2014/

Stories on 7th December

The world according to JWT, in 2012
JWT predicts 10 trends that'll shape our world in 2012.
http://www.mxmindia.com/2011/12/the-world-according-to-jwt-in-2012/

China, India to drive growth of global advertising market
Emerging markets like China and India will drive growth for the $464-billion global advertising market in 2012, according to a ZenithOptimedia report
http://www.mxmindia.com/2011/12/china-india-to-drive-growth-of-global-advertising-market/

Red Bull, Levi's, Pepsi etc target young urbans via gigs
Brands like Red Bull, Levi's, Pepsi targeting young urban audience during live gigs
http://www.mxmindia.com/2011/12/red-bull-levis-pepsi-etc-target-young-urbans-via-gigs/

The Anchor: 5 reasons you know your OOH campaign is working
Out-of-home offers the advantage of tailoring the ad to the customer, writes Ishan Raina
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-you-know-your-ooh-campaign-is-working/

Tata AIG focuses on building strong foundation
Tata AIG Life's new campaign underlines the importance of traditional value systems and getting the basics right.
http://www.mxmindia.com/2011/12/tata-aig-focuses-on-building-strong-foundation/

NDTV Good Times Food Awards on Dec 17
The lifestyle channel will honour veterans and achievers from the food industry.
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-on-dec-17/

Hard Knocks: Crossed signals over FDI
The 'on-hold' status of FDI in multi-brand retail sends the message that India is a country of uncertain climate and even shakier governance.
http://www.mxmindia.com/2011/12/hard-knocks-crossed-signals-over-fdi/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey.
http://www.mxmindia.com/2011/12/tam-is-inadequate/

Stories on 4th October

In your Facebook, in your brand?

Facebook has arrived in India, ranking highest in interaction. But are Indian brands ready to realize and value the impact of social media, or is it just a feel-good factor for them?

http://www.mxmindia.com/2011/10/in-your-facebook-in-your-brand/

Premjeet Sodhi's Nascent Media: Stop over-simplification of media

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context.

http://www.mxmindia.com/2011/10/nacsent-media-stop-over-simplification-of-media/

NCT Data Wk 39 '11

http://www.mxmindia.com/2011/10/nct-data-wk-39-11/

Sircar is back as stand-in I&B secretary

Culture Secretary Jawhar Sircar is back holding additional charge of I&B Secretary as Raghu Menon retired on Sept 30

http://www.mxmindia.com/2011/10/sircar-is-back-as-stand-in-ib-secretary/

Puja with The Telegraph in Bengal

West Bengal’s top English daily The Telegraph is all set to activate three big initiatives during the Durga Puja period.

http://www.mxmindia.com/2011/10/puja-with-the-telegraph-in-bengal/

IRS 2011Q2 | State Watch: Dailies

A quick look at the IRS data for the top 10 dailies in a handful of states. Contribute your thoughts.

http://www.mxmindia.com/2011/10/state-watch-dailies/

No slowdown in shopping! Retail sales up 50% with Puja and Dassera

Petrol and rising prices may be downers but that doesn’t hold back consumers from their festive shopping Retailers enjoy festive cheer, report 50% spurt in sales

http://www.mxmindia.com/2011/10/no-slowdown-in-shopping-retail-sales-up-50-with-puja-and-dassera/

Anil Thakraney’s Debrief: Good strategy, poor creative

After the first exposure, you will reach out for the zap button on the remote control. Because it’s laboured, un-engaging and witless.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-good-strategy-poor-creative/

Creatures feature on World Animal Day

planet celebrates World Animal Day with a special programming line-up

http://www.mxmindia.com/2011/10/creatures-feature-on-world-animal-day/

Brothers are Discovery’s new stars

Meet Robbie and Stephen Keszey, brothers who run America’s largest venomous snake farm.

http://www.mxmindia.com/2011/10/brothers-are-discovery%E2%80%99s-new-stars/

BIG FM does an item number for Diwali

92.7 BIG FM plans on-air game show to please listeners and gladden advertisers

http://www.mxmindia.com/2011/10/big-fm-does-an-item-number-for-diwali/

IT use can bring transparency: Sibal

The government will introduce the Electronic Services Delivery Bill in the next session of Parliament, aiming to make public services available in e-mode over the next five years.

http://www.mxmindia.com/2011/10/it-use-can-bring-transparency-sibal/

The Anchor: Vidya Heble picks 10 videos to watch when bored at work (or not)

Face it, there’s just so much social networking and online newspaper reading you can do. Those are the times YouTube is your friend.

http://www.mxmindia.com/2011/10/the-anchor-vidya-heble-picks-10-videos-to-watch-when-bored-at-work-or-not/

More Garba-Dandiya in Mumbai papers please

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/more-garba-dandiya-in-mumbai-papers-please/