Stories on 15th Nov '12

Enough backers for payback series?
Will it be a cracker or a damp squib? Advertisers are optimistic and observers pin hopes on the men in blue as they take on England in cricket until end-Jan
http://www.mxmindia.com/2012/11/enough-backers-for-payback-series/

Is metric-driven advertising killing creativity?
Always popular with the multinational FMCG companies, pretesting of ads is now in its Golden Age
http://www.mxmindia.com/2012/11/is-metric-driven-advertising-killing-creativity/

Jaldi 5 with Mandeep Malhotra: Jugaad is our way of life
DDB Mudra Max president Mandeep Malhotra on 'The Art of Indian Jugaad', a presentation he made to marketers and ad agencies in Finland last month, and why the concept is such a hit in Europe
http://www.mxmindia.com/2012/11/jaldi-5-with-mandeep-malhotra-jugaad-is-our-way-of-life/

Shailesh Kapoor | Kids & Television: No Child's Play
Shailesh Kapoor on how the television industry handles kids - as audience and as talent
http://www.mxmindia.com/2012/11/shailesh-kapoor-kids-television-no-childs-play/

All roads to Pondy next week for Praxis 2012
The inaugural Praxis 2012 conference on public relations will be held in Pondicherry on November 23 and 24 with 35 speakers and 240 delegates in attendance
http://www.mxmindia.com/2012/11/all-roads-to-pondy-next-week-for-praxis-2012/

Bipin Pandit's Khumaar show in Feb '13
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in the first week of February 2013
http://www.mxmindia.com/2012/11/bipin-pandits-khumaar-show-in-feb-13/

The Anchor. 5 reasons why marketers must use Bhai Dooj/Bhau Beej to sell their wares
It's Bhai Dooj/Bhau Beej, and A N Chorrea wonders why the opportunity hasn't been milked enough by marketers
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-marketers-must-use-bhai-doojbhau-beej-to-sell-their-wares/

Debrief: Dulux: Needs a dose of passion
Where I feel a little let-down is in the execution. The thought is there, the passion is missing
http://www.mxmindia.com/2012/11/debrief-dulux-needs-a-dose-of-passion/

Signposts... November 15
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-15/

Stories on 9th Nov '12

Jewellery shopping retains its shine
A quick chat with the trade and shoppers indicates that the outlook is upbeat with better sales than last year
http://www.mxmindia.com/2012/11/jewellery-shopping-retains-its-shine/

Tata Tea's Jaago Re site empowers people to make a diff
Tata Tea Jaago Re has announced the launch of its renewed website, which provides information on a gamut of social issues to empower all Indians to act on issues relevant to every citizen
http://www.mxmindia.com/2012/11/tata-teas-jaago-re-website-empowers-people-to-make-a-difference/

Allen Solly dons Friday Dressing by O&M
The media plan went beyond print and included a Tweeple-powered launch in Bangalore and a unique website launch through 52 Friday Dos
http://www.mxmindia.com/2012/11/allen-solly-dons-friday-dressing-by-om/

Happy Diwali! MxMIndia break - 10-13 Nov
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/happy-diwali-mxmindia-break-10-13-nov/

Speaking of Which | So Suo Me
It used to be suo moto. Now it seems to have turned into suo motu, which sounds wrong to Vidya Heble. Anyone there to clarify?
http://www.mxmindia.com/2012/11/speaking-of-which-so-suo-me/

IAMAI to host the first 'AppFest' in India
India's first AppFest, organised by the Internet & Mobile Association of India (IAMAI), will be held from December 13 to 15, 2012 in Hyderabad and seeks to provide an environment for developers and entrepreneurs to come together
http://www.mxmindia.com/2012/11/iamai-to-host-the-first-appfest-in-india/

Fabulloso! appoints Bang in the Middle
Online apparel and lifestyle story Fabulloso.com has appointed Bang in the Middle (www.banginthemiddle.com) as its communication partner for its next phase of growth and expansion
http://www.mxmindia.com/2012/11/fabulloso-appoints-bang-in-the-middle/

The Anchor: 5 reasons why chocolates are the sweetest things to gift this Diwali
While chocolates undoubtedly remain a popular distress gift purchase for those short of time or ideas, the growth of the artisan chocolatier sector is breathing new life into the gifting of chocolate
http://www.mxmindia.com/2012/11/the-anchor-why-chocolate-is-the-sweetest-gifting-option-this-diwali/

Anil Thakraney: The Obama Drama
All the excitement in India over Romney versus Obama reminded of that lovely proverb: Begaani Shaadi Mein Abdullah Deewana
http://www.mxmindia.com/2012/11/anil-thakraney-the-obama-drama/

Signposts... November 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-9/

Stories on 22nd Oct '12

Yash Chopra. 1932-2012
Remembering a fine film-maker and one of India’s biggest names in Media and Entertainment
http://www.mxmindia.com/?p=34125

Yash Chopra: From humble beginnings to cinematic supremacy
From Dhool Ka Phool to Jab Tak Hai Jain and several other megahits in between, Mr Chopra was India’s numero uno film-maker
http://www.mxmindia.com/?p=34068

Deepa Gahlot: Yash Chopra - good, gracious and warm!
Yashji had come to be known for his romantic films with his chiffon-clad heroines and dashing heroes, but fact is he was always been a trend-setter and always a little ahead of the times, which is why Yash Raj Films turned into an industry force
http://www.mxmindia.com/?p=34058

Shailesh Kapoor: Deewaar was his best!
Everyone calls him the King of Romance, but Yash Chopra has directed some of the most powerful and hard-hitting dramas in Hindi cinema's history, especially Deewaar and Trishul
http://www.mxmindia.com/?p=34061

Yash Chopra: Gimmicks don't help films
He was more than a master film-maker… he was an industry leader whose views on the business of cinema held as much weight as those on cinematic craft. Excerpts from an interview taken two years back by MxMIndia columnist Deepa Gahlot which we carry in our Jaldi 5 interview section.
http://www.mxmindia.com/?p=34118

The Anchor: Lakshmipathy Bhat on 4 reasons why Yash Chopra was such a marketing savvy craftsman
Much has already been written about his business savvy and the role of marketing in the  success of Hum Tum, Dhoom 2, Chak De India and so many others. Lakshmipathy Bhat picks a few highlights from the way he chartered his business
http://www.mxmindia.com/?p=34096


Reviewing the Reviews: Student Of The Year
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=34060

Digitization in Delhi crosses 66%, 99% in Mumbai: MIB
The IB ministry has said it recognizes that discrepancies had crept into the digitization data earlier.
http://www.mxmindia.com/?p=34063

Yuvi's Twitter contest sees 1.6mn views in under 4 hours
Life ka Balla, a twitter contest launched by Yuvraj Singh, saw major traction from the followers of Yuvraj. The contest was viewed by more than 1.6 million followers in less than 4 hours
http://www.mxmindia.com/?p=34065

New 'married love' TVC from Platinum Guild
Platinum Guild International (PGI) has come out with a new film to further embellish the idea of love happening after marriage, a thought that was reflected in their first Platinum Day of Love film
http://www.mxmindia.com/?p=34062

Anil Thakraney: Starbucks: Power of a brand
A number of people have been proudly putting out ‘I am at Starbucks!’ tweets. And to think it's just a bloody coffee joint, writes Anil Thakraney
http://www.mxmindia.com/?p=34057

Signposts... October 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34110

Stories on 17th Oct '12

Sigh! What makes Gangnam Style and Kolaveri Di such a rage?
Why do some videos catch on virally and spread like wildfire, while others fail to ignite after an initial spark?
http://www.mxmindia.com/?p=33789

Jaldi 5 with Jaideep Shergill: Good PR is good storytelling
Acquired five years ago, Hanmer & Partners is today MSL India, a fully owned Publicis Groupe company and part of leading international public relations major, the MSL Group. Jaideep Shergill, CEO, MSL India spoke to MxMIndia on the new identity
http://www.mxmindia.com/?p=33784

Young Track | 5 key things to consider when marketing to youth
When looking at a young audience, marketers can afford to make no assumptions. Samyak Chakrabarty explains why
http://www.mxmindia.com/?p=33788

Mogae Digital launches Mobiya Trader
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform
http://www.mxmindia.com/?p=33787

Rakesh Sethi adds spice to Reliance Broadcast Network
Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef
http://www.mxmindia.com/?p=33785

No TAM numbers for 9 weeks to ease digitization
The three industry bodies - the Indian Broadcasting Federation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) ask TAM to defer release of ratings data for nine weeks
http://www.mxmindia.com/?p=33836

Bye Bye Hanmer, it's now MSL India
MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India
http://www.mxmindia.com/?p=33786

The Anchor: 5 tips from Vidya Heble on how to make writing copy-editor-friendly, if there is such a thing
Besides grammar and spelling, here are some other etiquette tips for writers
http://www.mxmindia.com/?p=33782

Anil Thakraney: Mr Khurshid, you screwed up!
Salman Khurshid conducted himself so shabbily that as a viewer, one was left wondering if one had erroneously switched into the Bigg Boss mad house
http://www.mxmindia.com/?p=33783

Ranjona Banerji: Lack of depth on telly
Ranjona Banerji reviews the fare on primetime news television and the morning papers and wherever else there’s news
http://www.mxmindia.com/?p=33840

Signposts... October 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33790

Stories on 17th Sep '12

MxM Mondays: Is Radio a poor cousin to Print & TV?
The theme for this week's MxM Monday is, "Is Radio a poor cousin to Print and Television?" MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-mondays-is-radio-perceived-as-a-poor-cousin-to-print-and-tv/

New series | Jaldi 5 with Shailesh Gupta: Both readership & circulation will co-exist & complement each other
Starting a new 'quick interview' series; this one is with Shailesh Gupta, Director (Marketing), Jagran Prakashan, who was elected Chairman of the Audit Bureau of Circulations (ABC) last Friday
http://www.mxmindia.com/2012/09/new-series-jaldi-5-with-shailesh-gupta-both-readership-circulation-will-co-exist-complement-each-other/

77 Indian entries shortlisted at Spikes Asia 2012
No Indian entry was shortlisted in the mobile category at Spikes Asia 2012
http://www.mxmindia.com/2012/09/77-indian-entries-shortlisted-at-spikes-asia-2012/

The 'Magic of Print' is Usain Bolt of Media
A panel discussion with media and ad heavyweights celebrated the creativity of print advertising, as HT Media launched a coffee table book titled 'The Magic of Print'
http://www.mxmindia.com/2012/09/the-magic-of-print-is-usain-bolt-of-media/

Colors launches 'alag' 'Bigg Boss 6', celebrates country's 'hunar' with 'India's Got Talent'
It's new, it's clean and it’s meant for the full family... Colors announces that from October 7, Season 6 of 'Bigg Boss' will air at 9pm daily and be truly family-friendly as India's Got Talent will unearth unknown treasures of the country starting September 22
http://www.mxmindia.com/2012/09/colors-launches-alag-bigg-boss-6-celebrates-countrys-hunar-with-indias-got-talent/

Careers360 goes digital to help students looking abroad
After launching a career counseling portal targeted at engineering college aspirants, the company announced the launch of a portal for student aspirants who wish to study abroad
http://www.mxmindia.com/2012/09/careers360-goes-digital-to-help-students-looking-abroad/

By Invitation | Shishir Joshi: Journalism needs PR, desperately
Journalism is indeed in need of serious review. Internally. And externally too, says Shishir Joshi
http://www.mxmindia.com/2012/09/by-invitation-shishir-joshi-journalism-needs-pr-desperately/

Reviewing the Reviews: Barfi!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-barfi/

Industry to analyse Dainik Bhaskar case study
The Dainik Bhaskar Group has put the Maharashtra success case study by IIM Bangalore before the industry to analyse
http://www.mxmindia.com/2012/09/industry-to-analyse-dainik-bhaskar-case-study/

BIG CBS Prime, Bloomberg TV to simulcast India's Prime Icon
The BIG CBS Network is readying to launch its latest home-grown property, India's Prime Icon, which will be dual-cast across its targeted channels - BIG CBS Prime and Bloomberg TV India
http://www.mxmindia.com/2012/09/big-cbs-prime-bloomberg-tv-to-simulcast-indias-prime-icon/

HT Brunch Dialogues on the changing face of Indian heroine
Film personalities on and behind the screen discussed the role of the Indian heroine and how it has changed over the years, at the HT Brunch Dialogues
http://www.mxmindia.com/2012/09/ht-brunch-dialogues-on-the-changing-face-of-indian-heroine/

Vivel launches 'digital talent hunt' with Hungama
Hungama Digital Media Entertainment and ITC’s Vivel Face Wash have unveiled a new TVC called 'MOBISur - Sitaron Ki Talaash with Shankar Mahadevan' to look for India's first digital talent hunt
http://www.mxmindia.com/2012/09/vivel-launches-digital-talent-hunt-with-hungama/

The Anchor: CVL Srinivas on 5 reasons all media agencies need to be creative
Gone are the days when 'creative' lived in a world of its own. Media agencies have to embrace creativity and assimilate it into their thought and work processes
http://www.mxmindia.com/2012/09/the-anchor-cvl-srinivas-on-5-reasons-all-media-agencies-need-to-be-creative/

Anil Thakraney: PM's last desperate act
There is just one reason behind the PM's sudden burst of energy (following his comatose posture since the year 2009) and the announcement of a slew of economic reforms. Uski lagi hui hai, as my tapori pal from Colaba says
http://www.mxmindia.com/2012/09/anil-thakraney-pms-last-desperate-act/

Ranjona Banerji: When the PM sprang back to life
Who would have guessed that there is life after death, asks Ranjona Banerji as she writes on 'noosemaker' of last week: Prime Minister Manmohan Singh
http://www.mxmindia.com/2012/09/ranjona-banerji-when-the-pm-sprang-back-to-life/

Signposts… September 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-17/

Stories on 13rd Sep '12

Sony Six all set for the fight!
MxMIndia gets the chieftains of Multi Screen Media to dwell on the UFC gameplan and what more to expect from Sony Six
http://www.mxmindia.com/2012/09/sony-six-all-set-for-the-fight/

No immediate iPhone5 launch in India, in HKG for Rs 39.7k
The iPhone 5 was launched with much fanfare on Wednesday making it the thinnest and lightest smartphone in the market. But Apple Inc is not launching it in India yet… not in September at least
http://www.mxmindia.com/2012/09/no-immediate-iphone5-launch-in-india-in-hkg-for-rs-39-7k/

Zee launches 2nd Arabic GEC - Zee Alwan
Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel
http://www.mxmindia.com/2012/09/zee-launches-2nd-arabic-gec-zee-alwan/

Priyanka Chopra back as Pepsi's brand ambassador
She will be the only woman ambassador for Brand Pepsi, which is also endorsed by the Ranbir Kapoor and M S Dhoni
http://www.mxmindia.com/2012/09/priyanka-chopra-makes-a-comeback-as-pepsis-brand-ambassador/

Mobile ad platform Sprout is now InMobi Studio
InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter
http://www.mxmindia.com/2012/09/mobile-ad-platform-sprout-is-now-inmobi-studio/

Shailesh Kapoor: Welcome Back, KBC!
The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail'
http://www.mxmindia.com/2012/09/shailesh-kapoor-welcome-back-kbc/

Paritosh Joshi: We watch their CSI but do they watch our {insert name of randomly chosen Indian TV show}?
American TV executives know that the shelf life and ability to travel of a show make a huge difference to its economics, notes Paritosh Joshi in ‘Media Matrix’
http://www.mxmindia.com/2012/09/paritosh-joshi-we-watch-their-csi-but-do-they-watch-our/

Signposts : September 13
Day 3 of our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-13/

Carrier Midea appoints DDB Mudra for creative
Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch
http://www.mxmindia.com/2012/09/carrier-midea-appoints-ddb-mudra-for-creative/

9XO launches online music store and WAP Portal
9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in
http://www.mxmindia.com/2012/09/9xo-launches-online-music-store-and-wap-portal/

Myntra, clicking faster
Myntra aims to further strengthen leadership position through new segments; to launch private labels soon
http://www.mxmindia.com/2012/09/myntra-clicking-faster/

The Anchor: 4 challenges hampering mobile advtg growth
The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet
http://www.mxmindia.com/2012/09/the-anchor-4-challenges-hampering-the-growth-of-mobile-advertising/

Debrief: Volkswagen's senseless 'innovation'
How does a vibrating chip relate to the Polo and the Vento? I really hope the cars don't vibrate while being driven, that would be quite alarming!
http://www.mxmindia.com/2012/09/debrief-volkswagens-senseless-innovation/

Ranjona Banerji: So is Samar Harlankar unfairly accused of plagiarism?
Journalists have to be more careful about the sources they use and quote and the manner in which they credit them, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-so-is-samar-harlankar-unfairly-accused-of-plagiarism/

Stories on 11th Sep '12

Verghese Kurien: Great vision, Dream client
Adperson Anil Kapoor, Bharat Dabholkar and Rahul da Cunha on the man who created superbrand Amul
http://www.mxmindia.com/2012/09/verghese-kurien-great-vision-dream-client/

V Kurien was visionary par excellence: B M Vyas
BM Vyas, former Managing Director at Gujarat Cooperative Milk Marketing Federation (GCMMF), talks about Verghese Kurien with whom he worked
http://www.mxmindia.com/2012/09/v-kurien-was-visionary-par-excellence-b-m-vyas/

V Kurien: Man who brought 'Anand' to India
The man who turned India into the world’s largest producer of milk passed away on Sunday. Many felt that he deserved to be honoured with highest civilian honour of 'Bharat Ratna'
http://www.mxmindia.com/2012/09/v-kurien-man-who-brought-anand-to-india/

How Amul honours its contract with consumers: V Kurien
Excerpts from Dr Verghese Kurien's speech in 2001 on 'Markets in Motion'
http://www.mxmindia.com/2012/09/how-amul-honours-its-contract-with-consumers-verghese-kurien/

WPP, Nielsen (proposed) dismissal motions to be heard on Dec 14
The return date for the dismissal motions will now be December 14 and not September 13
http://www.mxmindia.com/2012/09/wpp-nielsen-proposed-dismissal-motions-to-be-heard-on-dec-14/

Honcho changes at CNBC-TV18, Awaaz
Sonia Kapoor takes charge at CNBC-TV18, Sterling Ferreira will lead CNBC Awaaz
http://www.mxmindia.com/2012/09/honcho-changes-at-cnbc-tv18-awaaz/

Digitas India launches integrated e-commerce
Digital marketing agency Digitas has announced the launch of its integrated e-commerce offering in India, an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the internet
http://www.mxmindia.com/2012/09/digitas-india-launches-integrated-e-commerce/

New Daily Feature: SIGNPOSTS
Starting a new daily feature called ‘Signposts’ which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/new-daily-feature-signposts/

Decoding Communication launched by TRA Publishing
Decoding Communication is a book that helps in deciphering this complex subject through its fluid and anecdotal writing
http://www.mxmindia.com/2012/09/decoding-communication-launched-by-tra-publishing/

'Entrepreneur' celebrates 3 years
'Boardroom Badshah' Shahrukh Khan is on the cover of Entrepreneur’s third anniversary special issue
http://www.mxmindia.com/2012/09/entrepreneur-celebrates-3-years/

The Anchor: A S Raghunath on 5 reasons why print media is still relevant in India
Being seen reading a daily is still considered a more civilized habit than watching a news channel, writes A S Raghunath
http://www.mxmindia.com/2012/09/a-s-raghunath-on-5-reasons-why-print-media-is-still-relevant-in-india/

Debrief: Centuryply: Beastly tale!
I am all for some wild action in this low-involvement product category. We usually leave the choice of the plywood to the carpenter, and a disruptive ad is needed to break the end-consumer apathy
http://www.mxmindia.com/2012/09/debrief-centuryply-beastly-tale/

Ranjona Banerji: Arnab losing mojo outside studio?
An informed debate on this sedition law is perhaps now required, writes Ranjona Banerji

http://www.mxmindia.com/2012/09/ranjona-banerji-arnab-losing-mojo-outside-studio/