Stories on 18th Sep '12

Does anyone care about GEC GRPs see-sawing?
Do frequent changes in weekly standings of Hindi GECs impact media agency professionals and marketers? Quick takes from a cross-section...
http://www.mxmindia.com/2012/09/does-anyone-care-about-gec-ratings-see-sawing/

India secures 38 more shortlists @ Spikes Asia
'You Shave. I Shave' campaign for Gillete Fusion by BBDO and 'A Day in the life of India' by Taproot for BCCL are shortlisted in the coveted Integrated category at Spikes Asia
http://www.mxmindia.com/2012/09/india-secures-38-more-shortlists-spikes-asia/

Jaldi 5 with Raj Nayak: No sex, no violence, no Pakistani in Bigg Boss 6...
Raj Nayak, CEO, Colors on how Season 6 of Bigg Boss will offer clean, wholesome family entertainment without shedding the voyeurism
http://www.mxmindia.com/2012/09/jaldi-5-with-raj-nayak-no-sex-no-violence-no-pakistani/

People come to Zoom for their daily dose of Bollywood: Avinash Kaul
Zoom, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days
http://www.mxmindia.com/2012/09/people-come-to-zoom-for-their-daily-dose-of-bollywood-avinash-kaul/

Visa launches 'Dream to Advance' campaign
Credit card company Visa has launched its nationwide campaign Dream to Advance, showcasing how Visa Debit helps fulfil the dreams of Indians - no matter where they are
http://www.mxmindia.com/2012/09/visa-launches-dream-to-advance-campaign/

Video: Good effort to evangelize print: Vikram Sakhuja, Shashi Sinha & Josy Paul. Sequel planned: Rajan Bhalla
MxMIndia caught up with some industry players for their views on the evolution of print advertising, the road ahead for the medium and their reactions to HT Media's 'The Magic of Print'
http://www.mxmindia.com/2012/09/video-interviews-good-effort-to-evangelize-print-vikram-sakhuja-shashi-sinha-josy-paul-sequel-planned-rajan-bhalla/

Ormax launches box-office forecasting model 'FBO'
Media & entertainment research firm Ormax Media has announced the launch of FBO, India's first scientific box office forecasting model. FBO stands for First-Day Box Office
http://www.mxmindia.com/2012/09/ormax-launches-box-office-forecasting-model-fbo/

ABCI awards night on October 19
The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards
http://www.mxmindia.com/2012/09/abci-awards-night-on-october-19/

The Anchor: 5 tips for holding a successful Tweetup
A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. So how do you ensure a successful Tweetup?
http://www.mxmindia.com/2012/09/the-anchor-5-tips-for-holding-a-successful-tweetup/

Debrief: Pepsi: Not the game, change the ad!
Boring interpretation of 'Change the game'. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat
http://www.mxmindia.com/2012/09/debrief-pepsi-not-the-game-change-the-ad/

Ranjona Banerji: 'cause Arnab Goswami wants to know...
If you want to learn something knew, don't watch the news channels. Try Discovery, Nat Geo... whatever, suggests Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-cause-arnab-goswami-wants-to-know/

Signposts... September 18
Our daily feature 'Signposts' which as the name suggests carries an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-18/

Stories on 17th Sep '12

MxM Mondays: Is Radio a poor cousin to Print & TV?
The theme for this week's MxM Monday is, "Is Radio a poor cousin to Print and Television?" MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-mondays-is-radio-perceived-as-a-poor-cousin-to-print-and-tv/

New series | Jaldi 5 with Shailesh Gupta: Both readership & circulation will co-exist & complement each other
Starting a new 'quick interview' series; this one is with Shailesh Gupta, Director (Marketing), Jagran Prakashan, who was elected Chairman of the Audit Bureau of Circulations (ABC) last Friday
http://www.mxmindia.com/2012/09/new-series-jaldi-5-with-shailesh-gupta-both-readership-circulation-will-co-exist-complement-each-other/

77 Indian entries shortlisted at Spikes Asia 2012
No Indian entry was shortlisted in the mobile category at Spikes Asia 2012
http://www.mxmindia.com/2012/09/77-indian-entries-shortlisted-at-spikes-asia-2012/

The 'Magic of Print' is Usain Bolt of Media
A panel discussion with media and ad heavyweights celebrated the creativity of print advertising, as HT Media launched a coffee table book titled 'The Magic of Print'
http://www.mxmindia.com/2012/09/the-magic-of-print-is-usain-bolt-of-media/

Colors launches 'alag' 'Bigg Boss 6', celebrates country's 'hunar' with 'India's Got Talent'
It's new, it's clean and it’s meant for the full family... Colors announces that from October 7, Season 6 of 'Bigg Boss' will air at 9pm daily and be truly family-friendly as India's Got Talent will unearth unknown treasures of the country starting September 22
http://www.mxmindia.com/2012/09/colors-launches-alag-bigg-boss-6-celebrates-countrys-hunar-with-indias-got-talent/

Careers360 goes digital to help students looking abroad
After launching a career counseling portal targeted at engineering college aspirants, the company announced the launch of a portal for student aspirants who wish to study abroad
http://www.mxmindia.com/2012/09/careers360-goes-digital-to-help-students-looking-abroad/

By Invitation | Shishir Joshi: Journalism needs PR, desperately
Journalism is indeed in need of serious review. Internally. And externally too, says Shishir Joshi
http://www.mxmindia.com/2012/09/by-invitation-shishir-joshi-journalism-needs-pr-desperately/

Reviewing the Reviews: Barfi!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-barfi/

Industry to analyse Dainik Bhaskar case study
The Dainik Bhaskar Group has put the Maharashtra success case study by IIM Bangalore before the industry to analyse
http://www.mxmindia.com/2012/09/industry-to-analyse-dainik-bhaskar-case-study/

BIG CBS Prime, Bloomberg TV to simulcast India's Prime Icon
The BIG CBS Network is readying to launch its latest home-grown property, India's Prime Icon, which will be dual-cast across its targeted channels - BIG CBS Prime and Bloomberg TV India
http://www.mxmindia.com/2012/09/big-cbs-prime-bloomberg-tv-to-simulcast-indias-prime-icon/

HT Brunch Dialogues on the changing face of Indian heroine
Film personalities on and behind the screen discussed the role of the Indian heroine and how it has changed over the years, at the HT Brunch Dialogues
http://www.mxmindia.com/2012/09/ht-brunch-dialogues-on-the-changing-face-of-indian-heroine/

Vivel launches 'digital talent hunt' with Hungama
Hungama Digital Media Entertainment and ITC’s Vivel Face Wash have unveiled a new TVC called 'MOBISur - Sitaron Ki Talaash with Shankar Mahadevan' to look for India's first digital talent hunt
http://www.mxmindia.com/2012/09/vivel-launches-digital-talent-hunt-with-hungama/

The Anchor: CVL Srinivas on 5 reasons all media agencies need to be creative
Gone are the days when 'creative' lived in a world of its own. Media agencies have to embrace creativity and assimilate it into their thought and work processes
http://www.mxmindia.com/2012/09/the-anchor-cvl-srinivas-on-5-reasons-all-media-agencies-need-to-be-creative/

Anil Thakraney: PM's last desperate act
There is just one reason behind the PM's sudden burst of energy (following his comatose posture since the year 2009) and the announcement of a slew of economic reforms. Uski lagi hui hai, as my tapori pal from Colaba says
http://www.mxmindia.com/2012/09/anil-thakraney-pms-last-desperate-act/

Ranjona Banerji: When the PM sprang back to life
Who would have guessed that there is life after death, asks Ranjona Banerji as she writes on 'noosemaker' of last week: Prime Minister Manmohan Singh
http://www.mxmindia.com/2012/09/ranjona-banerji-when-the-pm-sprang-back-to-life/

Signposts… September 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-17/