Stories on 23rd Jan '14

Why our brands do not connect...
Venturethree creative director Graham Jones writes in the Kyoorius magazine on what Indian brands need to do to connect with the billion+ consumers
http://www.mxmindia.com/2014/01/why-brand-communication-fails-to-connect/

Sorry, but Kantar’s spokesperson knows nothing about the petition against the Govt of India
Do the government’s Jan 16 guidelines also impact Kantar’s tie-up with Tata Sky on the return path data audience research service?
http://www.mxmindia.com/2014/01/sorry-but-kantar%E2%80%99s-spokesperson-knows-nothing-about-the-petition-against-the-govt-of-india/

New IRS study findings to be released next week
The Technical Committee meeting was held yesterday (Jan 22) and the first findings of the study are scheduled to be released before the month ends, and in all probability on January 28.
http://www.mxmindia.com/2014/01/new-irs-study-findings-to-be-released-next-week/

Online retailers rush to create applications, specialised tools to drive sales
Sensing that most of the growth and revenues will come from mobile-only shoppers, only shopping destinations are rushing to create specialised tools, such as personalised deal generators and local-language apps
http://www.mxmindia.com/2014/01/online-retailers-rush-to-create-applications-specialised-tools-to-drive-sales/

Life OK ahead of Sab in Week 3
Life OK ahead of Sab in Week 3 as per TAM ratings
http://www.mxmindia.com/2014/01/life-ok-ahead-of-sab-in-week-3/

Radio City launches online Malayalam station
'Radio City Malayalam' on PlanetRadiocity.com will feature back-to-back Malayalam hits
http://www.mxmindia.com/2014/01/radio-city-launches-online-malayalam-station/

Red FM partners Renault Star Guild Awards 2014
A new award – the  Bajaate Raho Dialogue of the Year 2013 – was included in the list of Renault Star Guild Awards 2014
http://www.mxmindia.com/2014/01/red-fm-partners-renault-star-guild-awards-2014/

Stories on 14th Mar '12

Digital, growth mantras to drive agenda
The mood is upbeat at the three-day convention on media and entertainment that kicked off in Mumbai today.
http://www.mxmindia.com/?p=14792

@Ficci Frames 2012: KPMG study says M&E sector is set for good times ahead
According to the FICCI-KPMG report, the growth trajectory was backed by strong consumption in tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the study predicts the industry to register a CAGR of 15 percent to touch INR 1,457 billion by 2016.
http://www.mxmindia.com/?p=14795

11 reasons why I am going to be @ Frames this year
Pradyuman Maheshwari on why he's going to do the trek to Powai for FICCI Frames 2012.
http://www.mxmindia.com/?p=14765

Onida takes on rivals with comparative advertising
TV and washing machine brand is taking on LG, Voltas and Daikin through an all-new ad campaign.
http://www.mxmindia.com/?p=14779

7 Indian finalists at INMA Awards 2012
As many as seven Indian entries are among the 89 finalists announced in the world’s premier competition for marketing newsmedia brands by the International Newsmedia Marketing Association.
http://www.mxmindia.com/?p=14766

Rajat Uppal is the new GM Marketing, Red FM
Mr Uppal confirmed to MxM that he has quit Fever 104 FM and joined Red 93.5 FM.
http://www.mxmindia.com/?p=14788

Dentsu Creative Impact wins Tetra Pak creative mandate
Dentsu Creative Impact, Dentsu India's full-service advertising agency, has bagged the creative duties for Tetra Pak.
http://www.mxmindia.com/?p=14824

ASCI, Goafest come together on self-regulation
Present the 'ASCI Mobile Movie Challenge' to promote the idea of 'Creativity with a Conscience'.
http://www.mxmindia.com/?p=14776

MxMIndia's Budget Special on Saturday, March 17
Although Union Budgets typically don't care too much about the media and entertainment sector, we expect some sops this year. We will be there with the analyses.
http://www.mxmindia.com/?p=14783

Budget comes alive on moneycontrol.com
Financial portal moneycontrol.com’s new commercial features 'rockstar netas'.
http://www.mxmindia.com/?p=14773

Vipin Nair joins Head of Communications at Wipro
He will be handling the communication mandate for Wipro Technologies and the Corporate.
http://www.mxmindia.com/?p=14790

Basil acquires 490 Limited in UK
India-based marketing solutions company Basil Group has acquired UK design and production agency Fourninety Ltd.
http://www.mxmindia.com/?p=14771

Anil Thakraney: Good FM, pathetic ads!
So I have 'upgraded' to 94.3 Radio One. Spending time in the car, despite Mumbai’s horrendous traffic conditions, has become fun once again. The only problem is the bloody ads. Most of them are sick, boring and nerve-wracking to hear.
http://www.mxmindia.com/?p=14781