Stories on 19th Mar '15

Digital growth takes a 53% leap over last year
The report further states that the industry is estimated to grow further at a rate of 33 per cent and cross INR one lakh crores by the end of 2015
http://www.mxmindia.com/2015/03/digital-growth-takes-a-53-leap-over-last-year/

Consumer Affairs ministry engages with ASCI to curb misleading ads
"GAMA portal" will help consumers complain against misleading advertisements
http://www.mxmindia.com/2015/03/consumer-affairs-ministry-engages-with-asci-to-curb-misleading-ads/

Sanjeev Kotnala @ Adfest: India not Bad enough as Pattayafest kicks off
The theme BE BAD represents a dedication by creative professionals everywhere to produce great ideas that stretch boundaries and buck trends
http://www.mxmindia.com/2015/03/sanjeev-kotnala-adfest-india-not-bad-enough-as-pattayafest-kicks-off/

BN Kumar is PRCI national president
The Concept PR Executive President will be the national president of the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2015/03/bn-kumar-is-prci-national-president/

Triton wins Alliance Tire Group in a global pitch
The pitch process that lasted around two months featured some of the leading agencies
http://www.mxmindia.com/2015/03/triton-wins-alliance-tire-group-in-a-global-pitch/

Sugar Free aims to educate consumers with new campaign
The ever changing lifestyle of the people living in cities has led to an increase in the prevalence of lifestyle diseases
http://www.mxmindia.com/2015/03/sugar-free-aims-to-educate-consumers-with-new-campaign/

Google partners with brands to launch #TogetherOnline initiative
Initiative aimed to encourage Internet users to share the power of the web with a woman
http://www.mxmindia.com/2015/03/google-partners-with-brands-to-launch-togetheronline-initiative/

Nickelodean unveils The Big Green Change Project
It’s a pioneering pro-socio environment initiative that will empower and encourage kids to save the planet and its resources

http://www.mxmindia.com/2015/03/nickelodean-unveils-the-big-green-change-project/

Stories on 16th February

MSL Group on overdrive with social media
Gaurav Mishra-led team develops proprietary tools to scale the SM space and help businesses embrace innovations
http://www.mxmindia.com/2012/02/msl-group-adopts-unique-approach-to-tap-social-media-space/


Marico buys Paras personal care brands from Reckitt Benckiser
The transaction will involve transfer of all key assets, including intellectual property rights, supply agreements and third-party manufacturing agreements
http://www.mxmindia.com/2012/02/marico-buys-paras-personal-care-brands-from-reckitt-benckiser/


Anupriya Acharya to head Unilever biz @ Mindshare
In this role she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lankaat Mindshare Fulcrum
http://www.mxmindia.com/2012/02/anupriya-acharya-to-head-unilever-biz-mindshare/


RAMcheck: Most popular FM stations heard out of home
According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places
http://www.mxmindia.com/2012/02/ramcheck-most-popular-fm-stations-out-of-home/


PRCI inducts NS Rajan in the Hall of Fame
Every year the PRCI looks at eminent professionals from the PR discipline in India and selects the chosen ones for inclusion in the Hall of Fame
http://www.mxmindia.com/2012/02/prci-inducts-ns-rajan-in-the-hall-of-fame/


Hay Group appoints 20:20 MSL as its strategic communications partner in India
20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm
http://www.mxmindia.com/2012/02/hay-group-appoints-2020-msl-as-its-strategic-communications-partner-in-india/


Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards
The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication
http://www.mxmindia.com/2012/02/zzebra-pr-wins-gold-from-prci-for-their-work-on-promoting-iifa-awards/


Associated Advertising starts the year with 6 awards at the PRCI Global Conclave
Received a PRCI Golden Award for their Apollo Hospital TV commercial, 2 Silvers, 2 Bronzes and 2nd runner up award in the overall category
http://www.mxmindia.com/2012/02/associated-advertising-starts-the-year-with-6-awards-at-the-prci-global-conclave/


The Anchor: 5 reasons why FM Phase III is very important for FM radio growth?
Phase III will open up a lot of job opportunities. Multiple licensing, news and networking will open up jobs, feels Rana Barua
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-fm-phase-iii-is-very-important-for-fm-radio-growth/


Debrief: Chevrolet's emotional route connects
I think Chevrolet is doing the right thing. It makes sense to create an umbrella corporate campaign that rides on raw emotions
http://www.mxmindia.com/2012/02/debrief-chevrolets-emotional-route-connects/


Shiv Sena on shaky ground, elections to decide all
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/shiv-sena-on-shaky-ground-elections-to-decide-all/