Stories on 19th Mar '15

Digital growth takes a 53% leap over last year
The report further states that the industry is estimated to grow further at a rate of 33 per cent and cross INR one lakh crores by the end of 2015
http://www.mxmindia.com/2015/03/digital-growth-takes-a-53-leap-over-last-year/

Consumer Affairs ministry engages with ASCI to curb misleading ads
"GAMA portal" will help consumers complain against misleading advertisements
http://www.mxmindia.com/2015/03/consumer-affairs-ministry-engages-with-asci-to-curb-misleading-ads/

Sanjeev Kotnala @ Adfest: India not Bad enough as Pattayafest kicks off
The theme BE BAD represents a dedication by creative professionals everywhere to produce great ideas that stretch boundaries and buck trends
http://www.mxmindia.com/2015/03/sanjeev-kotnala-adfest-india-not-bad-enough-as-pattayafest-kicks-off/

BN Kumar is PRCI national president
The Concept PR Executive President will be the national president of the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2015/03/bn-kumar-is-prci-national-president/

Triton wins Alliance Tire Group in a global pitch
The pitch process that lasted around two months featured some of the leading agencies
http://www.mxmindia.com/2015/03/triton-wins-alliance-tire-group-in-a-global-pitch/

Sugar Free aims to educate consumers with new campaign
The ever changing lifestyle of the people living in cities has led to an increase in the prevalence of lifestyle diseases
http://www.mxmindia.com/2015/03/sugar-free-aims-to-educate-consumers-with-new-campaign/

Google partners with brands to launch #TogetherOnline initiative
Initiative aimed to encourage Internet users to share the power of the web with a woman
http://www.mxmindia.com/2015/03/google-partners-with-brands-to-launch-togetheronline-initiative/

Nickelodean unveils The Big Green Change Project
It’s a pioneering pro-socio environment initiative that will empower and encourage kids to save the planet and its resources

http://www.mxmindia.com/2015/03/nickelodean-unveils-the-big-green-change-project/

Stories on 3rd Nov 14

Brands consumer love. And why.
Presenting select findings from the 2nd edition of Edelman's Brandshare study conducted across 12 countries
http://www.mxmindia.com/2014/11/brands-consumer-love-and-why/

Airtel calls for media agency pitch
Airtel has been calling for media pitches once every five years and the last time it reviewed the account was in early 2010
http://www.mxmindia.com/2014/11/airtel-calls-for-media-agency-pitch/

Havas wins integrated media duties for OCM India
Havas Media Group India wins integrated media duties for OCM India
http://www.mxmindia.com/2014/11/havas-wins-integrated-media-duties-for-ocm-india/

CP Surendran: Are media's fortunes linked to Vir's and Shekhar's?
If the model of reportage and edit writing they introduced has led to the decline and fall of the media, how ironic that it coincides with their own slow slide into the trash bin, writes CP Surendran
http://www.mxmindia.com/2014/11/cp-surendran-are-medias-fortunes-linked-to-virs-and-shekhars/

Swati Bhattacharya joins Dentsu India, to head Mama Labs
Swati Bhattacharya, who quit as national creative director of JWT India in September, will join Dentsu India and head a new project, Mama Labs, which will focus on the Indian mother as a consumer
http://www.mxmindia.com/2014/11/swati-bhattacharya-joins-dentsu-india-to-head-mama-labs/

Parle Products unveils second phase of 'Litter Free' campaign
Parle Products partners with 60 puja pandals in Hooghly, West Bengal
http://www.mxmindia.com/2014/11/parle-products-unveils-second-phase-of-litter-free-campaign/

Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual
I wish associations of PR consulting companies create a programme for journalists who switch jobs to get into the public relations business, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-hiring-journalists-without-training-them-is-unfair-to-the-profession-and-unjust-to-the-individual/

What Ticks for Indian Consumers/ Women - Karthik Srinivasan and Suman Srivastava
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Karthik Srinivasan and Suman Srivastava
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-karthik-srinivasan-and-suman-srivastava/

Facebook announces rollout of India Client Council
The India Client Council is a forum where some of India’s leading marketers can listen, inspire and share ideas about the future of marketing
http://www.mxmindia.com/2014/11/facebook-announces-rollout-of-india-client-council/

Cadbury ties up with Warner Brothers for new merchandise deal
The deal has been facilitated by Dream Theatre Pvt. Ltd
http://www.mxmindia.com/2014/11/cadbury-ties-up-with-warner-brothers-for-new-merchandise-deal/

Uninor appoints Anurag Prasad as Head - External Communications
Anurag Prasad joins the Corporate Communications department of Uninor from his Senior Editor position at Fortune India

http://www.mxmindia.com/2014/11/uninor-appoints-anurag-prasad-as-head-external-communications/

Stories on 10th Jan '13

Insensitive or just mirroring reality?
With the focus now on portrayal of women in popular culture to prevent excesses, the debate is now on how ads ought to be gender sensitive
http://www.mxmindia.com/2013/01/insensitive-or-just-mirroring-reality/

Paddy joins Adfest 2013 as jury president, Design Lotus & Print Craft Lotus
Santosh Padhi, chief creative officer and co-founder of Taproot India, is joining Adfest as Jury President of the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards, which run from March 17 to 19 in Pattaya, Thailand
http://www.mxmindia.com/2013/01/paddy-joins-adfest-2013-as-jury-president-design-lotus-print-craft-lotus/

Kamal Haasan puts off Vishwaroopam launch, will not pull out from DTH release
Kamal Haasan postpones the Vishwaroopam launch but says he will not his DTH partners
http://www.mxmindia.com/2013/01/kamal-haasan-puts-off-vishwaroopam-launch-will-not-pull-out-from-dth-release/

Paritosh Joshi: In praise of Agora Redux
For a world grown fearful of the digital domain as a hotbed of intellectual piracy, Twitter was a telling contrast
http://www.mxmindia.com/2013/01/paritosh-joshi-in-praise-of-agora-redux/

R K Swamy Media Group wins Fortis Hospitals
R K Swamy Media Group has won the media duties for Fortis Hospitals (South) in a multi-agency pitch
http://www.mxmindia.com/2013/01/r-k-swamy-media-group-wins-fortis-hospitals/

Big FM 92.7's Trivandrum station gets best reporting award at Kerala film fest
Big FM 92.7's Trivandrum station has bagged top honours at the recently concluded 17th International Film Festival of Kerala (IFFK). Adjudged as the best reporters at IFFK by media experts, the station was presented the 'Best Reporting Award'
http://www.mxmindia.com/2013/01/big-fm-92-7s-trivandrum-station-gets-best-reporting-award-at-kerala-film-fest/

Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year
Salman Khan and Katrina Kaif ranked Most Popular Bollywood Stars of the Year in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-salman-khan-katrina-kaif-ranked-most-popular-bollywood-stars-of-the-year/

Debrief: Hero Glamour:  The chick magnet
The approach of attracting girls has been used by bike manufacturers a zillion times, but this one stands out for going unabashedly all-out. The jingle is quite peppy too, and this adds to the ad’s appeal
http://www.mxmindia.com/2013/01/debrief-hero-glamour-the-chick-magnet/

Big Fame Star set for take-off
The stage is set for the launch of Big Fame Star, a reality show that will showcase talent from India's hinterland
http://www.mxmindia.com/2013/01/big-fame-star-set-for-take-off/

Anchor | One Big Idea by Jaideep Shergill: Using content for marketing
As the nature of marketing communication shifts decisively from hardsell to engagement, content marketing is becoming a powerful tool for brands to build relationships with customers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-jaideep-shergill-using-content-for-marketing/

Anchor | One Big Idea by Vikram Sakhuja: Pressure on GECs as digitization enables greater consumer choice

My big idea for Hindi GEC TV media to leapfrog is to go FTA (free to air).

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-vikram-sakhuja-pressure-on-gecs-as-digitization-enables-greater-consumer-choice/