Stories on 23rd Mar '15

Sanjeev Kotnala@Adfest: Well-choreographed storytelling
Adfest 2015 lived up to its promise of providing a creative forum and stimulus for learning, reports Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnalaadfest-well-choreographed-storytelling/

Sanjeev Kotnala@Adfest: 20 Learnings from the Jury on How to Be Bad Enough
Pointers from the jury on what creative agencies must work on to produce award-winning entries
http://www.mxmindia.com/2015/03/sanjeev-kotnalaadfest-20-learnings-from-the-jury-on-how-to-be-bad-enough/

Ajay Chandwani: 6 reasons on what one can expect at Goafest 2015 (and why it's a must-attend)
The veteran adman and awards administrator on why the 10th edition of Goafest is a must-attend
http://www.mxmindia.com/2015/03/ajay-chandwani-6-reasons-on-what-one-can-expect-at-goafest-2015-and-why-its-a-must-attend/

Swati Mohan takes over as Business Head for Fox International Channels India
Prior to this, since January 2012, Swati has been spearheading the programming and content portfolio for the bouquet of channels
http://www.mxmindia.com/2015/03/swati-mohan-takes-over-as-business-head-for-fox-international-channels-india/

Anchor unveils new campaign to promote CFL offering RIKI
The TVC elaborates on its unique features like unmatched life span of 10,000 hours and technological prowess
http://www.mxmindia.com/2015/03/anchor-unveils-new-campaign-to-promote-cfl-offering-riki/

Amith Prabhu: Where's the Seat at the table?
How many communications heads have made attempts to earn the seat at the table by acquiring a business qualification or being able to contribute to the bottomline, asks Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-wheres-the-seat-at-the-table/

Colors Marathi takes off on a high
The new foray was flagged of by COLORS Marathi in a star-studded Gudi Padwa extravaganza on 20th March, 2015

http://www.mxmindia.com/2015/03/colors-marathi-takes-off-on-a-high/

Stories on 9th Jan '14

Marathi KBC's double gambit
ETV Marathi's Kon Hoeel Marathi Crorepati makes a quick comeback on the back of viewer demand and channel resurgence + Interview with Anuj Poddar, EVP & Business Head.
http://www.mxmindia.com/2014/01/marathi-kbcs-double-gambit/

Star Plus starts year with 647 mn viewers. Colors, Zee at #2 and #3
The headline is self-explanatory, but here’s it again: Star Plus started 2014 with 647 mn viewers. Colors and Zee are No 2 and 3 respectively
http://www.mxmindia.com/2014/01/star-plus-starts-year-with-647-mn-viewers-colors-zee-at-2-and-3/

Lukup Media & Warner Bros partner for India's first on-demand TV channel
The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.
http://www.mxmindia.com/2014/01/lukup-media-warner-bros-partner-for-indias-first-on-demand-tv-channel/

Ashutosh quits IBN7, Vinay Tewari to take additional charge of news channel
IBN7 Managing Editor Ashutosh is moving on and will be succeeded by Vinay Tewari, Managing Editor, CNN-IBN
http://www.mxmindia.com/2014/01/ashutosh-quits-ibn7-vinay-tewari-to-take-additional-charge-of-news-channel/

Zee is title sponsor of Jaipur Lit Fest
The Jaipur Literature Festival has announced Zee Entertainment as the new title sponsor for the 2014 edition that takes place next week - January 17-21. Over 20,000 people are expected to attend each day of the five-day fest
http://www.mxmindia.com/2014/01/zee-is-title-sponsor-of-jaipur-lit-fest/

FabFurnish appoints Bang in the Middle as creative agency
The online home store has appointed Bang in the Middle as its communication partner
http://www.mxmindia.com/2014/01/fabfurnish-appoints-bang-in-the-middle-as-creative-agency/

Online visit for looking up mobile phones registers 126% year-on-year growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%
http://www.mxmindia.com/2014/01/online-visit-for-looking-up-mobile-phones-registers-126-year-on-year-growth-iamai/

Stories on 13th May '13

MxM Mondays: Reality goes Regional... and how!
With KBC travelling to several Indian states and Bigg Boss following suit, regional adapts of popular Hindi shows seems to be a trend
http://www.mxmindia.com/2013/05/mxm-mondays-reality-goes-regional-and-how/

Exclusive! Jaldi 5 with Rob Norman, Chief Digital Officer Global, GroupM: There's no doubt mobile internet will be massive in India
As the Group M Chief Digital Officer begins his India visit, he address questions from MxMIndia
http://www.mxmindia.com/2013/05/jaldi-5-with-rob-norman-chief-digital-officer-of-groupm-global-theres-no-doubt-that-mobile-internet-will-be-massive-in-india/

Kyoorius launches awards with D&AD and IAA as partners, to be held at Design Yatra in Goa
The Kyoorius Awards have been launched in partnership with D&AD and the International Advertising Association - India Chapter
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

Group M & Optimystix join hands for MashUp
Group M and Optimystix Entertainment launch MashUp, a specialized digital video-led brand solutions company
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

We thrive on gossip and scandal: Ferzad Palia
Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious
http://www.mxmindia.com/2013/05/we-thrive-on-gossip-and-scandal-ferzad-palia/

AdStrat: Bajaj: Cooling with comfort
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-bajaj-cooling-with-comfort/

Anil Thakraney: Are crime shows helping criminals?
The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it's becoming difficult for the police to nab these guys
http://www.mxmindia.com/2013/05/anil-thakraney-are-crime-shows-helping-criminals/

Links of the Day (May 13)
MxMIndia editors scan the web to bring you the top stories of the day (other than those on MxMIndia)
http://www.mxmindia.com/2013/05/links-of-the-day-may-13/

ASCI'S NAMS inititative bags Silver at EASA 2013
The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)
 http://www.mxmindia.com/2013/05/ascis-nams-inititative-bags-silver-at-easa-2013/