Stories on 28th Jul '15

It's official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO
Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016
http://www.mxmindia.com/2015/07/its-official-rohit-ohri-to-join-fcb-ulka-as-group-chairman-and-ceo/

Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO
Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor
http://www.mxmindia.com/2015/07/anuradha-aggarwal-to-replace-sameer-satpathy-as-marico-cmo/

Mindshare bags mandate for 'Make in India' & Grofers
The agencies will look into the media planning, strategies and media audits for this campaign
http://www.mxmindia.com/2015/07/mindshare-bags-mandate-for-make-in-india-grofers/

Hariharan Vishwanathan to head South at MediaCom
Vishwanathan started his career in JWT (then HTA) as a media planner in 1994
http://www.mxmindia.com/2015/07/mediacom-appoints-hariharan-vishwanathan-as-headsouth/

Raj Nayak to lead India at AdAsia 2015
Veteran mediaperson and CEO, Colors Raj Nayak has been appointed leader of the Indian contingent to AdAsia 2015 to be held in Taipei
http://www.mxmindia.com/2015/07/raj-nayak-to-lead-india-at-adasia-2015/

Dainik Bhaskar takes off in Bhagalpur, Bihar
The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey
http://www.mxmindia.com/2015/07/dainik-bhaskar-takes-off-in-bhagalpur-bihar/

Bang in the Middle bags IndiaMart's creative mandate
The agency would be responsible for driving integrated marketing communication for IndiaMART
http://www.mxmindia.com/2015/07/bang-in-the-middle-bags-the-creative-mandate-of-indiamart/

Vivek Rao joins L&K Saatchi & Saatchi as CCO - North
Vivek comes with a 15 year testimony of working with global marketing communications companies
http://www.mxmindia.com/2015/07/vivek-rao-joins-lk-saatchi-saatchi-as-cco-north/

MIB alert on live coverage of anti-terror operations
An advisory put out says that it has been brought to MIB's notice that Monday's anti-terrorist operations in Gurdaspur, Punjab, had some news channels carrying telecast of these operations without retstricting themselves to periodic briefing by a designated officer
http://www.mxmindia.com/2015/07/mib-alert-on-live-coverage-of-anti-terror-operations/

Kellogg's Muesli launches new print ad campaign
In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers
http://www.mxmindia.com/2015/07/kelloggs-muesli-launches-new-print-ad-campaign/

Ranjona Banerji: Intelligence failure on News TV
Ranjona Banerji decries the media's tendency to abandon good sense when a little bit of thought or discussion might serve them better

http://www.mxmindia.com/2015/07/ranjona-banerji-intelligence-failure-on-news-tv/

Stories on 23rd Jan '15

We knew Zindagi won't be in league of Zee, other GECs
Q&A with Zindagi Business Head Priyanka Datta as the channel boasts of high impact, despite the low ratings
http://www.mxmindia.com/2015/01/we-knew-zindagi-wont-be-in-league-of-zee-other-gecs/

Incredible! Given min rev pre-condition of Rs 100 cr, only  Big 5 can pitch for tourism min biz
Tourism ministry floats tender of Rs 200 crore for Incredible India campaign for agencies with revenues of at least 100 crore
http://www.mxmindia.com/2015/01/incredible-given-min-rev-pre-condition-of-rs-100-cr-only-big-5-can-pitch-for-tourism-min-biz/

JWT gives Tata AIA Life a makeover
The campaign breaks with a 4-min film, 'Daddy aur Zooey a soul-stirring story of a father and son, the unique relationship they share
http://www.mxmindia.com/2015/01/jwt-gives-tata-aia-life-a-makeover/

Havas announces global partnership with Facebook's Atlas
The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4).
http://www.mxmindia.com/2015/01/havas-media-group-announces-global-partnership-with-facebooks-atlas/

Kyoorius announces new categories for 2015 Awards
The new categories will acknowledge emerging areas in advertising and digital
http://www.mxmindia.com/2015/01/kyoorius-announces-new-award-categories-for-2015-kyoorius-awards/

TAM numbers for Hindi & Regional Channels in Week 3
Presenting TAM data for Week 3 (January 11-18, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

Max Life launches a digital awareness campaign
The new campaign highlights the need for protection
http://www.mxmindia.com/2015/01/max-life-insurance-launches-a-digital-campaign-for-public-awareness/

MIB issues Info Memorandum for first batch of Phase III FM auctions
The Ministry of Information and Broadcasting issues Information Memorandum (IM) for conduct of e-auction of the First Batch of Private FM Radio Phase III Channels
http://www.mxmindia.com/2015/01/mib-issues-info-memorandum-for-first-batch-of-phase-iii-fm-auctions/

Ranjona Banerji: News Entertainment UnLtd
The tussle for supremacy between Arvind Kejriwal of the Aam Aadmi Party and his former ally Kiran Bedi, now with the Bharatiya Janata Party has dominated airtime and cybertime in India., writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

OgilvyOne names new Senior Creative Director
He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2015/01/ogilvyone-names-new-senior-creative-director/

Times Television Network to host 'Digital India Summit 2015'
India's first and most comprehensive Information Communication Technology (ICT) forum

http://www.mxmindia.com/2015/01/times-television-network-to-host-digital-india-summit-2015/

Stories on 20th Jan '14

Lowe Lintas, HUL win big at Effie 2013
Lowe Lintas doesn't allow Ogilvy fifth consecutive 'Agency of the Year' title by 35 points as Hindustan Lever gets past Cadbury by 50 points + Quick chats with Hemant Bakshi of HUL and R Balki of Lowe Lintas
http://www.mxmindia.com/2014/01/lowe-lintas-hul-win-big-at-effie-2013/

Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables
From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit - in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury
http://www.mxmindia.com/2014/01/cadbury-misses-a-hat-trick-as-ogilvy-misses-fifth-consecutive-crown-effies-2013-tally-tables/

As time ticks on measurement guidelines, will TAM take MIB to court?
The industry grapevine suggests that TAM will take the Ministry of Information and Broadcasting to court on the deadline of the measurement guidelines
http://www.mxmindia.com/2014/01/as-time-ticks-on-measurement-guidelines-will-tam-take-mib-to-court/

Starcom wins media duties for Jindal Panther TMT Rebars
The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
http://www.mxmindia.com/2014/01/starcom-wins-media-duties-for-jindal-panther-tmt-rebars/

Amith Prabhu: Time to protect our profession from quacks
The profession that helps build and protect reputations has nothing to protect its reputation. Is there a way out of this situation before it is too late, asks Amith Prabhu

http://www.mxmindia.com/2014/01/amith-prabhu-time-to-protect-our-profession-from-quacks/