Stories on 19th Nov 14

Epic isn't a GEC, don't subject it to standards that GECs have: Mahesh Samat
It promises to be a channel with a difference as it gets set for take-off tonight. A Q&A with the founder & MD of Epic
http://www.mxmindia.com/2014/11/we-re-not-a-gec-and-dont-subject-to-the-same-standards-as-gecs-have-mahesh-samat-md-epic/

Godrej undertakes consumer connect initiative - Masterbrand 2.0
Launches FreeG; India's first non-web based mobile browsing experience
http://www.mxmindia.com/2014/11/godrej-undertakes-consumer-connect-initiative-masterbrand-2-0/

Sanjeev Kotnala: INMA South Asia Conference: The House of Intertia
One question that remains unanswered and is equally relevant to INMA and the delegates: If one had attended the 2011, 2012 or 2013 conference and missed the 2014 edition, would he or she miss out on anything substantially important, asks Sanjeev Kotnala
http://www.mxmindia.com/2014/11/sanjeev-kotnala-inma-south-asia-conference-the-house-of-intertia/

dCell unveils new brand identity for Aakriti Group
Along with the name change, dCell was also instrumental in creating a new logo for Aakriti Group
http://www.mxmindia.com/2014/11/dcell-unveils-new-brand-identity-for-aakriti-group/

Konnichiwa! Amagi sets up office in Japan
Amagi uses cloud-based technologies to launch new TV channels
http://www.mxmindia.com/2014/11/konnichiwa-amagi-sets-up-office-in-japan/

Amol Maheshwari appointed National Sales Head at Bloomberg TV India
Maheshwari has over a decade's experience across the Banking and Financial Services space
http://www.mxmindia.com/2014/11/amol-maheshwari-appointed-national-sales-head-at-bloomberg-tv-india/

Irrfan Khan to be the face of IndiaMART in India
The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign
http://www.mxmindia.com/2014/11/irrfan-khan-to-be-the-face-of-indiamart-in-india/

Allen Solly & Talenthouse announce roll-out of innovative contest
Talenthouse India partners with Allen Solly inviting artists to create a digital ad film for Air-The next generation light weight shirt

http://www.mxmindia.com/2014/11/allen-solly-talenthouse-announce-roll-out-of-innovative-contest/

Stories on 9th Nov '12

Jewellery shopping retains its shine
A quick chat with the trade and shoppers indicates that the outlook is upbeat with better sales than last year
http://www.mxmindia.com/2012/11/jewellery-shopping-retains-its-shine/

Tata Tea's Jaago Re site empowers people to make a diff
Tata Tea Jaago Re has announced the launch of its renewed website, which provides information on a gamut of social issues to empower all Indians to act on issues relevant to every citizen
http://www.mxmindia.com/2012/11/tata-teas-jaago-re-website-empowers-people-to-make-a-difference/

Allen Solly dons Friday Dressing by O&M
The media plan went beyond print and included a Tweeple-powered launch in Bangalore and a unique website launch through 52 Friday Dos
http://www.mxmindia.com/2012/11/allen-solly-dons-friday-dressing-by-om/

Happy Diwali! MxMIndia break - 10-13 Nov
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/happy-diwali-mxmindia-break-10-13-nov/

Speaking of Which | So Suo Me
It used to be suo moto. Now it seems to have turned into suo motu, which sounds wrong to Vidya Heble. Anyone there to clarify?
http://www.mxmindia.com/2012/11/speaking-of-which-so-suo-me/

IAMAI to host the first 'AppFest' in India
India's first AppFest, organised by the Internet & Mobile Association of India (IAMAI), will be held from December 13 to 15, 2012 in Hyderabad and seeks to provide an environment for developers and entrepreneurs to come together
http://www.mxmindia.com/2012/11/iamai-to-host-the-first-appfest-in-india/

Fabulloso! appoints Bang in the Middle
Online apparel and lifestyle story Fabulloso.com has appointed Bang in the Middle (www.banginthemiddle.com) as its communication partner for its next phase of growth and expansion
http://www.mxmindia.com/2012/11/fabulloso-appoints-bang-in-the-middle/

The Anchor: 5 reasons why chocolates are the sweetest things to gift this Diwali
While chocolates undoubtedly remain a popular distress gift purchase for those short of time or ideas, the growth of the artisan chocolatier sector is breathing new life into the gifting of chocolate
http://www.mxmindia.com/2012/11/the-anchor-why-chocolate-is-the-sweetest-gifting-option-this-diwali/

Anil Thakraney: The Obama Drama
All the excitement in India over Romney versus Obama reminded of that lovely proverb: Begaani Shaadi Mein Abdullah Deewana
http://www.mxmindia.com/2012/11/anil-thakraney-the-obama-drama/

Signposts... November 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-9/