Stories on 18th Nov 14

The Whopper gets big on Social
As Burger King opens its Mumbai restaurant, only its second in India, we speak to CMO Uma Talreja on her marketing gambit
http://www.mxmindia.com/2014/11/the-whopper-gets-big-on-social/

Ranjona Banerji: Which top TV anchor will win Modi’s Best Fan competition? And which TV anchor is your best bet for Supreme Court judge?
Why have courts and lawyers and judges when we have the media and TV panel discussions? After all, we listen to gossip, we "investigate", we have sources
http://www.mxmindia.com/2014/11/ranjona-banerji-which-top-tv-anchor-will-win-modi%e2%80%99s-best-fan-competition-and-which-tv-anchor-is-your-best-bet-for-supreme-court-judge/

And this is how the Regional Channels fared in Week 45
Presenting TAM data for Week 45 for various regional channels in select India markets
http://www.mxmindia.com/2014/11/and-this-is-how-the-regional-channels-fared-in-week-45/

Smirnoff urges consumers to party with 'unfakeit'
The campaign is being kick-started with an exciting TVC, based on the insight that "life is best, when stripped of rules and trying too hard"
http://www.mxmindia.com/2014/11/smirnoff-urges-consumers-to-party-with-unfakeit/

Keegan Pinto joins DDB Mudra West as Group Creative Director
Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015
http://www.mxmindia.com/2014/11/keegan-pinto-joins-ddb-mudra-west-as-group-creative-director/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy-2/

Big FM partners Honda's amazing feat
FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country
http://www.mxmindia.com/2014/11/big-fm-partners-hondas-amazing-feat/

Jack in the Box promotes Abhishek Razdan to EVP & National Business Head
In his new role, Abhishek will oversee both, Mumbai and Delhi operations

http://www.mxmindia.com/2014/11/jack-in-the-box-promotes-abhishek-razdan-to-evp-national-business-head/

Stories on 17th Nov 14

Is there a way to retain Top Talent
In just one month, we've had two top execs quiting to do their own. We asked Abha Kapoor for solutions
http://www.mxmindia.com/2014/11/is-there-a-way-to-retain-top-talent/

DD National to be relaunched as 'Desh Ka Apna Channel'
Apart from a slew of new programmes, the channel will be repackaged in new colours - purple and pink.
http://www.mxmindia.com/2014/11/dd-national-to-be-relaunched-as-desh-ka-apna-channel/

Week 44 RAM Ratings for Radio Stations in 4 cities
Presenting RAM Ratings for Radio Stations in 4 cities for Week 44 (October 26 to November 1, 2014)
http://www.mxmindia.com/2014/11/week-44-ram-ratings-for-radio-stations-in-4-cities%E2%80%8B/

Press Council celebrates National Press Day
The print media has been a great enabler of citizen’s rights, said Minister of State of I&B Colonel Rajyavardhan Singh Rathore
http://www.mxmindia.com/2014/11/press-council-celebrates-national-press-day/

Amith Prabhu: How about a dedicated school for Reputation Management?
There is no school for reputation management - one of the few subjects that is both a science and an art, rues Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-how-about-a-dedicated-school-for-reputation-management/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy/

Milestone Brandcom unveils Outdoor campaign for Goodyear India
This revolutionary tyre engineering allows tyres to hold the car for up to 80 km with no air pressure
http://www.mxmindia.com/2014/11/milestone-brandcom-unveils-outdoor-campaign-for-goodyear-india/

93.5 Red FM launches a unique initiative
The anonymous caller chose RJ Raunac because of his bond and rapport with people in Delhi
http://www.mxmindia.com/2014/11/93-5-red-fm-launches-a-unique-initiative/

Stories on 7th September

Why MxM India?

A chat with 300-odd marketing and media pros indicated there was much gap between demand and supply...

http://www.mxmindia.com/2011/09/why-mxm/

Facebook at a touch with Vodafone Blue handset

Vodafone launches Blue, a handset with integrated Facebook access that's free for a year in India

http://www.mxmindia.com/2011/09/facebook-at-a-touch-with-vodafone-blue-handset/

Of 25-year-old TV journos and their half-baked ideas

Introducing a near-daily blog that will see Ranjona Banerji review the nightly news and the fare in the morningers.

http://www.mxmindia.com/2011/09/of-25-year-old-tv-journos-and-their-half-baked-ideas/

Slowdown will get worse next year: Pranesh Mishra

Pranesh Misra of Brandscapes on the impact of the economic climate on brands, and how to maximize customer retention

http://www.mxmindia.com/2011/09/slowdown-will-get-worse-next-year-pranesh-mishra/

Pushing the needle on the milometer

Mobile company MTS teamed up with a speedy partner of a different sort for a campaign that stood out

http://www.mxmindia.com/2011/09/pushing-the-needle-on-the-milometer/

The spirit of Mediaah! lives on

Hoshiyaar, Khabardaar! Mediaah! cyberspace mein waapis aa gaya hai! No-holds-barred analyses. Mediaah-ishtyle.

http://www.mxmindia.com/2011/09/the-spirit-of-mediaah-lives-on/

‘Taking bets that pay off’

Kotak Mahindra Group's Karthi Marshan on the difference between banks and ketchup, and whether it's really great to be 25

http://www.mxmindia.com/2011/09/%E2%80%98taking-bets-that-pay-off%E2%80%99/

Dude, where’s my page? The flaw that can hack your Facebook

IT security firm Sophos shows how a simple admin move can render a Facebook page open to takeover

http://www.mxmindia.com/2011/09/dude-where%E2%80%99s-my-page-the-flaw-that-can-hack-your-facebook/

‘Film industry to see new business models, revenue streams’

Digital cinema is opening up a whole new world for the film industry, says ASSOCHAM

http://www.mxmindia.com/2011/09/%E2%80%98film-industry-to-see-new-business-models-revenue-streams%E2%80%99/

The Anchor: 8 indications when you know it’s time to bid goodbye to your agency

Ajay Kakar, CMO - Financial Services, Aditya Birla Group on when the time's right for you to say ta ta to your agency

http://www.mxmindia.com/2011/09/8-indications-when-you-know-it%E2%80%99s-time-to-bid-goodbye-to-your-agency/

A pinch of cynicism, please!

Veteran journalist Aroon Tikekar kicks off a new weekly column by Editors tracking news across the country...

http://www.mxmindia.com/2011/09/a-pinch-of-cynicism-please/

Amul takes the road less travelled

http://www.mxmindia.com/2011/09/amul-takes-the-road-less-travelled/

Will Anna wave lead to media curbs?

Anna Hazare issue triggers Cabinet discussion on press exaggeration

http://www.mxmindia.com/2011/09/will-anna-wave-lead-to-media-curbs-2/

WagonR The Journey of a Leader

A look at how Maruti Suzuki's tall boy was established as the market leader

http://www.mxmindia.com/2011/09/deals-on-wheels-%E2%80%93-the-wagonr-run/

New, newer, news: Mid-Day’s changing

Mumbai's popular tabloid has been refurbished, with deep-seated changes as well as design initiatives

http://www.mxmindia.com/2011/09/new-newer-news-mid-day%E2%80%99s-changing/

India gives voice a case study of Anna Hazare’s PR

Hanmer MSL's one-of-a-kind in-depth look at the PR of the anti-corruption crusade

http://www.mxmindia.com/2011/09/india-gives-voice-a-case-study-of-anna-hazare%E2%80%99s-pr/

Suzlon goes for youth connect with green message

Suzlon, the wind power company, is reaching out to youth with its p.a.l.s (Pure Air Lovers Society) initiative

http://www.mxmindia.com/2011/09/suzlon-goes-for-youth-connect-with-green-message-2/

Eco awareness spurs green choices among consumers

Insights from the 2011 Green Brands Global Survey indicate how green brands can connect with their customers

http://www.mxmindia.com/2011/09/eco-awareness-spurs-green-choices-among-consumers-2/

Engagement Study may solve magazines’ measurement blues

AIM plans a credible tool for advertising fraternity to understand consumer engagement with media and evaluate the engagement of magazines vis-�-vis other media

http://www.mxmindia.com/2011/09/engagement-study-may-solve-magazines%E2%80%99-measurement-blues/

Educational publication sector will see more ads

In India, where education is valued and is sought after, and as a sector is fairly liberalised, scholarly publications are set to do well

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads/