Stories on 10th April

Why Cag has stopped awarding seniors
They used to be among the most coveted honours for creative talent but at 63rd Cag awards last Saturday, only young talent & a veteran were recognised
http://www.mxmindia.com/2012/04/why-cag-has-stopped-awarding-seniors/

9 Days to Go-Goafest | Shashi Sinha on the judging process
Sinha is upbeat on crossing the first hurdle of judging and promises that this year the work showcased at the Fest will be high quality
http://www.mxmindia.com/2012/04/9-days-to-go-goafest-2012-shashi-sinha-on-the-judging-process/

TV Today scrip rises on rumours of AV Birla group picking up stake in Living Media
TV Today scrip rises on rumours of AV Birla Group picking up stake in Living Media
http://www.mxmindia.com/2012/04/tv-today-scrip-rises-on-rumours-of-av-birla-group-picking-up-stake/

Fm y'day: Deepak Lamba quits Bloomberg UTV
Bloomberg UTV business head Deepak Lamba is moving on. Destination and his replacement are not known
http://www.mxmindia.com/2012/04/deepak-lamba-to-move-on-from-bloomberg-utv/

RAMcheck: No change in #1 stations across RAM markets
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/04/ramcheck-no-change-in-number-one-stations-across-ram-markets/

MY FM launches Mobile App for android phone users
The mobile app has unique integrated features designed keeping the brand engagement in mind
http://www.mxmindia.com/2012/04/my-fm-launches-mobile-app-for-android-phone-users/

The Anchor: Anita Nayyar on 6 things she has learnt from being in the media business
One learns from every profession but it’s a different learning if one has had a dramatic shift in professions, says Nayyar
http://www.mxmindia.com/2012/04/anchor-anita-nayyar-on-6-things-she-has-learnt-from-being-in-the-media-biz/

Debrief: Tata Docomo: Entertaining and effective
Good approach. By demonstrating the scheme laterally, they have made the Docomo offer get wings
http://www.mxmindia.com/2012/04/debrief-tata-docomo-entertaining-and-effective/

For the 100th edition of Freaking News, some TV awards
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/2012/04/mjr-for-the-100th-edition-of-freaking-news-some-tv-awards/

Stories on 9th March

iPad3 could revolutionise ad & content
With its enhanced display, Apple's new tablet could rev up digital media and publishing though there's no indicator of an India launch
http://www.mxmindia.com/2012/03/ipad3-could-revolutionise-ad-content/


Exclusive: BCCL President Bhaskar Das is now also Principal Secretary to MD
The Times of India group President Dr Bhaskar Das has now donned the additional responsibility of Principal Secretary to Managing Director Vineet Jain
http://www.mxmindia.com/2012/03/exclusive-bccl-president-bhaskar-das-is-now-also-principal-secretary-to-md/


Power of +ve campaigning: Why SP won & BSP, Cong lost
Experts say it's up to the agencies to help political parties with a nice strategy
http://www.mxmindia.com/2012/03/power-of-ve-campaigning-why-sp-won-bsp-cong-lost/


Woman power at MxMIndia's roundtable for Big CBS Love
To celebrate the spirit of women in the advertising-media domain, MxM India conceptualised a roundtable conference for BIG CBS Love in a half-hour show that was aired on Bloomberg UTV on March 8.
http://www.mxmindia.com/2012/03/woman-power-at-mxmindias-roundtable-for-big-cbs-love/


Intnl radio stations will soon enter India: Amitabh Srivastava
Radio Netherlands' Country Manager Amitabh Srivastava tells MxMIndia that talk radio is the next big thing.
http://www.mxmindia.com/2012/03/global-radio-channels-will-soon-come-to-india-amitabh-srivastava/


Games2Win sets 20 mn users target for 2012
Android Game 'Parking Frenzy' scaled its way to the No 7 position on the 'Free Games' section in the Android Market (USA) recently, making it probably the first game from India to have featured this high in the space
http://www.mxmindia.com/2012/03/games2win-sets-20-mn-users-target-for-2012/


Assam's Manoj Barpujari wins Nat Award for film criticism
Manoj Barpujari of Dainik Agradoot daily is to be awarded the Best film critic award Swarna Kamal and Rs75,000 for his critiques in English and Assamese
http://www.mxmindia.com/2012/03/guwahatis-manoj-barpujari-wins-national-award-for-best-film-critic/


Yashraj Rao is National Sales Head for BIG Love & Spark
Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels
http://www.mxmindia.com/2012/03/yashraj-rao-appointed-as-national-sales-head-for-big-love-and-spark/


Changing Sky on its way ahead
Pune-based design agency Changing Sky has won recognition for excellence in brand repositioning from The Rebrand 100.
http://www.mxmindia.com/2012/03/changing-sky-on-its-way-ahead/


MiD-DAY has a new entertainment editor
Janhavi Samant will head MiD DAY Hitlist along with Center Stage, Hot Property and Big Break. Ms Samant will take charge from outgoing editor Shubha Shetty Saha.
http://www.mxmindia.com/2012/03/mid-day-has-a-new-entertainment-editor/


5 reasons why behind every good creative is an even better media plan
Media Planning adds D.R.A.M.A to every creative to make it larger. Karthik Lakshminarayan cites some examples
http://www.mxmindia.com/2012/03/5-reasons-why-behind-every-good-creative-is-an-even-better-media-plan/


Debrief: Pepsi: Game changer
The idea taps into the single-game malaise this nation suffers from, and it’s time the other games got some attention. The TVC reflects the opinion of many, and so it’s a good consumer insight.
http://www.mxmindia.com/2012/03/debrief-pepsi-game-changer/


Anil Thakraney: TV media is out of sync
There is just too much attention given to the urban Indian middle class and their issues. To the cost of the rest of India. And this is why television studio views and discussions have little relevance to 'non-shining' India.
http://www.mxmindia.com/2012/03/anil-thakraney-tv-media-is-out-of-sync/


Freaking News: It's business as usual after the election euphoria
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-its-business-as-usual-after-the-election-euphoria/

Stories on 7th February

Is cricket overpriced?
Given the Indian team's dismal on-field performance, questions have been asked on the efficacy of the game for advertisers
http://www.mxmindia.com/2012/02/is-cricket-overpriced/

Vijaydutt Shridhar: Passion for the printed word
Awarded the Padma Shri for Literature, former editor of Navbharat Vijaydutt Shridhar has devoted his life to the task of preserving India's history through the window of its print media. He tells MxMIndia that it's a labour of love, which is its own reward.
http://www.mxmindia.com/2012/02/vijaydutt-shridhar-passion-for-the-printed-word/

Mindshare Chennai bags media duties for SPR&RG Constructions
The mandate involves handling the media strategy as well as planning and buying across all mediums.
http://www.mxmindia.com/2012/02/mindshare-chennai-bags-media-duties-for-sprrg-constructions/

Double-digit growth in Jan for consumer electronics, cars & lifestyle retail chains
Aggressive discount offers on the back of a recovering stock market and appreciating rupee have lured shoppers back to the main street
http://www.mxmindia.com/2012/02/double-digit-growth-in-jan-for-consumer-electronics-cars-lifestyle-retail-chains/

Ready for the digital revolution: Vivek Khanna
Mint's publisher Vivek Khanna on the success and future plans of the pint-sized business paper.
http://www.mxmindia.com/2012/02/ready-for-the-digital-revolution-vivek-khanna/

Reliance Broadcast Network to distribute Bloomberg UTV
The channel will now be available on top DTH platforms like Reliance Digitial TV, Tata Sky, Videocon, Airtel, Dish TV
http://www.mxmindia.com/2012/02/reliance-broadcast-network-to-distribute-bloomberg-utv/

One Alliance & Neo renew arrangement
NEO Cricket and NEO Sports to further strengthen The One Alliance bouquet.
http://www.mxmindia.com/2012/02/one-alliance-neo-renew-arrangement/

"No Paid News" in Dainik Bhaskar
The campaign, promising not to carry paid news during elections, was appreciated by the readers.
http://www.mxmindia.com/2012/02/no-paid-news-in-dainik-bhaskar/

Leadership makes us tough, with ourselves first: DNA
The DNA's journalistic bible called the Code of ethics unfurled recently is about DNA's journalistic values and guiding principles
http://www.mxmindia.com/2012/02/leadership-makes-us-tough-with-ourselves-first-dna/

Industry bigwigs share insights with students at Ignite!
Ignite! Is being held from February 6 to 11 between 10am to 4pm at the Centre for Management campus in Bandra.
http://www.mxmindia.com/2012/02/industry-bigwigs-share-insights-with-students-at-ignite/

The Anchor: 5 reasons advertisers should bet on new sports that appeal to Gen Y
The youth consume more of global sporting action which is not cricket, and advertising with these sports will also help brands stand out, says Darshan M.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-advertisers-should-bet-on-new-sports-that-appeal-to-gen-y/

Debrief: Thomas Cook: Forced humour
I like the strategy. But the commercials try hard to be funny; they are executed quite shoddily and end up becoming a bit irritating.
http://www.mxmindia.com/2012/02/debrief-thomas-cook-forced-humour/

Yuvraj cancer news first lead?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/yuvraj-cancer-news-first-lead/

Stories on 7th September

Why MxM India?

A chat with 300-odd marketing and media pros indicated there was much gap between demand and supply...

http://www.mxmindia.com/2011/09/why-mxm/

Facebook at a touch with Vodafone Blue handset

Vodafone launches Blue, a handset with integrated Facebook access that's free for a year in India

http://www.mxmindia.com/2011/09/facebook-at-a-touch-with-vodafone-blue-handset/

Of 25-year-old TV journos and their half-baked ideas

Introducing a near-daily blog that will see Ranjona Banerji review the nightly news and the fare in the morningers.

http://www.mxmindia.com/2011/09/of-25-year-old-tv-journos-and-their-half-baked-ideas/

Slowdown will get worse next year: Pranesh Mishra

Pranesh Misra of Brandscapes on the impact of the economic climate on brands, and how to maximize customer retention

http://www.mxmindia.com/2011/09/slowdown-will-get-worse-next-year-pranesh-mishra/

Pushing the needle on the milometer

Mobile company MTS teamed up with a speedy partner of a different sort for a campaign that stood out

http://www.mxmindia.com/2011/09/pushing-the-needle-on-the-milometer/

The spirit of Mediaah! lives on

Hoshiyaar, Khabardaar! Mediaah! cyberspace mein waapis aa gaya hai! No-holds-barred analyses. Mediaah-ishtyle.

http://www.mxmindia.com/2011/09/the-spirit-of-mediaah-lives-on/

‘Taking bets that pay off’

Kotak Mahindra Group's Karthi Marshan on the difference between banks and ketchup, and whether it's really great to be 25

http://www.mxmindia.com/2011/09/%E2%80%98taking-bets-that-pay-off%E2%80%99/

Dude, where’s my page? The flaw that can hack your Facebook

IT security firm Sophos shows how a simple admin move can render a Facebook page open to takeover

http://www.mxmindia.com/2011/09/dude-where%E2%80%99s-my-page-the-flaw-that-can-hack-your-facebook/

‘Film industry to see new business models, revenue streams’

Digital cinema is opening up a whole new world for the film industry, says ASSOCHAM

http://www.mxmindia.com/2011/09/%E2%80%98film-industry-to-see-new-business-models-revenue-streams%E2%80%99/

The Anchor: 8 indications when you know it’s time to bid goodbye to your agency

Ajay Kakar, CMO - Financial Services, Aditya Birla Group on when the time's right for you to say ta ta to your agency

http://www.mxmindia.com/2011/09/8-indications-when-you-know-it%E2%80%99s-time-to-bid-goodbye-to-your-agency/

A pinch of cynicism, please!

Veteran journalist Aroon Tikekar kicks off a new weekly column by Editors tracking news across the country...

http://www.mxmindia.com/2011/09/a-pinch-of-cynicism-please/

Amul takes the road less travelled

http://www.mxmindia.com/2011/09/amul-takes-the-road-less-travelled/

Will Anna wave lead to media curbs?

Anna Hazare issue triggers Cabinet discussion on press exaggeration

http://www.mxmindia.com/2011/09/will-anna-wave-lead-to-media-curbs-2/

WagonR The Journey of a Leader

A look at how Maruti Suzuki's tall boy was established as the market leader

http://www.mxmindia.com/2011/09/deals-on-wheels-%E2%80%93-the-wagonr-run/

New, newer, news: Mid-Day’s changing

Mumbai's popular tabloid has been refurbished, with deep-seated changes as well as design initiatives

http://www.mxmindia.com/2011/09/new-newer-news-mid-day%E2%80%99s-changing/

India gives voice a case study of Anna Hazare’s PR

Hanmer MSL's one-of-a-kind in-depth look at the PR of the anti-corruption crusade

http://www.mxmindia.com/2011/09/india-gives-voice-a-case-study-of-anna-hazare%E2%80%99s-pr/

Suzlon goes for youth connect with green message

Suzlon, the wind power company, is reaching out to youth with its p.a.l.s (Pure Air Lovers Society) initiative

http://www.mxmindia.com/2011/09/suzlon-goes-for-youth-connect-with-green-message-2/

Eco awareness spurs green choices among consumers

Insights from the 2011 Green Brands Global Survey indicate how green brands can connect with their customers

http://www.mxmindia.com/2011/09/eco-awareness-spurs-green-choices-among-consumers-2/

Engagement Study may solve magazines’ measurement blues

AIM plans a credible tool for advertising fraternity to understand consumer engagement with media and evaluate the engagement of magazines vis-�-vis other media

http://www.mxmindia.com/2011/09/engagement-study-may-solve-magazines%E2%80%99-measurement-blues/

Educational publication sector will see more ads

In India, where education is valued and is sought after, and as a sector is fairly liberalised, scholarly publications are set to do well

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads/