The MxMINDIA.COM BLOG: Guinness World Records

Showing posts with label Guinness World Records. Show all posts

Tuesday, 18 November 2014

Stories on 18th Nov 14

The Whopper gets big on Social
As Burger King opens its Mumbai restaurant, only its second in India, we speak to CMO Uma Talreja on her marketing gambit
http://www.mxmindia.com/2014/11/the-whopper-gets-big-on-social/

Ranjona Banerji: Which top TV anchor will win Modi’s Best Fan competition? And which TV anchor is your best bet for Supreme Court judge?
Why have courts and lawyers and judges when we have the media and TV panel discussions? After all, we listen to gossip, we "investigate", we have sources
http://www.mxmindia.com/2014/11/ranjona-banerji-which-top-tv-anchor-will-win-modi%e2%80%99s-best-fan-competition-and-which-tv-anchor-is-your-best-bet-for-supreme-court-judge/

And this is how the Regional Channels fared in Week 45
Presenting TAM data for Week 45 for various regional channels in select India markets
http://www.mxmindia.com/2014/11/and-this-is-how-the-regional-channels-fared-in-week-45/

Smirnoff urges consumers to party with 'unfakeit'
The campaign is being kick-started with an exciting TVC, based on the insight that "life is best, when stripped of rules and trying too hard"
http://www.mxmindia.com/2014/11/smirnoff-urges-consumers-to-party-with-unfakeit/

Keegan Pinto joins DDB Mudra West as Group Creative Director
Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015
http://www.mxmindia.com/2014/11/keegan-pinto-joins-ddb-mudra-west-as-group-creative-director/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy-2/

Big FM partners Honda's amazing feat
FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country
http://www.mxmindia.com/2014/11/big-fm-partners-hondas-amazing-feat/

Jack in the Box promotes Abhishek Razdan to EVP & National Business Head
In his new role, Abhishek will oversee both, Mumbai and Delhi operations

http://www.mxmindia.com/2014/11/jack-in-the-box-promotes-abhishek-razdan-to-evp-national-business-head/

Monday, 30 January 2012

Stories on 30th January

Hindu hits back with a tough punch
Stung by jibes that it is boring and with readership figures that required attention, The Hindu has hit back at what it terms "the news equivalent of junk food". No marks for guessing who's alleged to be serving that up?
http://www.mxmindia.com/2012/01/hindu-hits-back-with-a-tough-punch/

Set-top shortage could dampen digitization drive
Cable operators facing set-top box shortage as digitisation deadline approaches near
http://www.mxmindia.com/2012/01/set-top-shortage-subscriber-ignorance-could-dampen-digitization-drive/

Vedanta unveils first ever national corporate campaign
Under the platform of 'Creating Happiness', the campaign combines a film competition along with social media and traditional media outreach
http://www.mxmindia.com/2012/01/vedanta-group-unveils-first-ever-national-corporate-campaign/

FM Radio rocks in South India... and how!
A vibrant market for regional as well as national music, the FM radio scene in South India still has immense potential for expansion and revenue.
http://www.mxmindia.com/2012/01/south-indias-fm-radio-a-rocking-scene/

Given India TV sting, EC warns parties on unfair practices
The warning came after the 'Operation MLA' sting was telecast on India TV.
http://www.mxmindia.com/2012/01/given-india-tv-sting-ec-warns-parties-against-unfair-practices/

Ad Strat: No kidding with Flipkart
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-no-kidding-with-flipkart/

Deepa Gahlot: Reviewing the Reviews of Agneepath
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/deepa-gahlot-reviewing-the-reviews-of-agneepath/

LMG announces key elevations in Mumbai, Kolkata & Kochi
Mr Premjeet Sodhi, has taken charge as COO of LMG, Mr Mahesh Motwani has been promoted to Executive Vice President of the Kolkata office and Mr Patrick Gomes has been elevated to head of the agency's Mumbai business
http://www.mxmindia.com/2012/01/lmg-announces-key-elevations-in-mumbai-kolkata-kochi-offices/

Lokmat's initiative puts Indian Guinness Book
Lokmat facilitates Aurangabadkars' commemoration of 100 years of Jana Gana Mana, creating a new Guinness World Record for 'the most people singing a national anthem simultaneously'.
http://www.mxmindia.com/2012/01/lokmats-initiative-puts-indian-guinness-book/

NDTV expands global reach in US
NDTV channels 24x7 and Good Times are now available on Dish Network in the US, bringing the channels to 74 countries and 18 million households outside India.
http://www.mxmindia.com/2012/01/ndtv-expands-global-reach-in-us/

Anchor: 5 reasons OOH must shift focus to Tier 2 & 3 cities
Most brands have seen increased purchasing power in smaller markets, and these audiences can be tapped effectively using OOH, feels Vikas Nowal.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-ooh-should-shift-focus-to-tier-2-and-3-cities/

Incredible India back with Ogilvy
Ogilvy Delhi has been awarded the Ministry of Tourism (Incredible India) creative business.
http://www.mxmindia.com/2012/01/incredible-india-back-with-ogilvy/

Anil Thakraney: Save the attitude, kids
Without intending to be preachy, here's a word of advice for Gen X: While it's great to have an attitude, it must be channelized into your work and NOT into your interpersonal interactions.
http://www.mxmindia.com/2012/01/anil-thakraney-save-the-attitude-kids/

South African Tourism launches 'Leave ordinary behind' ad
South African Tourism has now started the campaign on television and outdoor to popularise the destination among Indian travellers
campaignttp://www.mxmindia.com/2012/01/south-african-tourism-launches-leave-ordinary-behind-ad-campaign/

Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/

NCT Data Wk 3 '12
http://www.mxmindia.com/2012/01/nct-data-wk-3-12/