Stories on 4th Nov 14

SRK, Ranbir only celebs in $100 mn Club
Bollywood A-listers Shah Rukh Khan & Ranbir Kapoor emerged as the only two Indian celebs with more than $100-million valuation in perhaps the first ever celebrity brand valuation study in India
http://www.mxmindia.com/2014/11/srk-ranbir-only-celebs-in-100-mn-club/

Ranjona Banerji: Are you serious, Mr Goswami?
The NewsHour on TimesNow had an interminable rant from Arnab Goswami about how the Congress party or sympathisers of the Congress party refused to come on his show discussing the Robert Vadra case, notes Ranjona Banerji
http://www.mxmindia.com/2014/11/are-you-serious-mr-goswami/

Vistara ropes in strategic partners for 'brand building' initiative
They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program
http://www.mxmindia.com/2014/11/vistara-ropes-in-strategic-partners-for-brand-building-initiative/

Grey India unveils new campaign to propagate Swach Bharat initiative
This is the first phase of the campaigning, demonstrated by a 60 second TV commercial, which will be aired in 10 languages across all major networks
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaign-to-propagate-swach-bharat-initiative/

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West’s Mumbai team will lead the account
http://www.mxmindia.com/2014/11/ddb-mudra-west-wins-creative-mandate-for-icici-lombard-general-insurance/

Al Jazeera unveils 'Hear the Human Story' global brand campaign
The brand film featured at the special event was about the Gulabi Gang, also known as "vigilantes in pink", who tackle issues such as violence against women and corruption in northern India
http://www.mxmindia.com/2014/11/al-jazeera-unveils-hear-the-human-story-global-brand-campaign/

Canon India's Dr. Alok Bharadwaj assigned senior role in Singapore
Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President
http://www.mxmindia.com/2014/11/canon-indias-dr-alok-bharadwaj-assigned-senior-role-in-singapore/

What Ticks for Indian Consumers/ Teens - Ashwani Singla and Aditya Swamy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ashwani Singla and Aditya Swamy

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-ashwani-singla-and-aditya-swamy/

Stories on 7th September

Why MxM India?

A chat with 300-odd marketing and media pros indicated there was much gap between demand and supply...

http://www.mxmindia.com/2011/09/why-mxm/

Facebook at a touch with Vodafone Blue handset

Vodafone launches Blue, a handset with integrated Facebook access that's free for a year in India

http://www.mxmindia.com/2011/09/facebook-at-a-touch-with-vodafone-blue-handset/

Of 25-year-old TV journos and their half-baked ideas

Introducing a near-daily blog that will see Ranjona Banerji review the nightly news and the fare in the morningers.

http://www.mxmindia.com/2011/09/of-25-year-old-tv-journos-and-their-half-baked-ideas/

Slowdown will get worse next year: Pranesh Mishra

Pranesh Misra of Brandscapes on the impact of the economic climate on brands, and how to maximize customer retention

http://www.mxmindia.com/2011/09/slowdown-will-get-worse-next-year-pranesh-mishra/

Pushing the needle on the milometer

Mobile company MTS teamed up with a speedy partner of a different sort for a campaign that stood out

http://www.mxmindia.com/2011/09/pushing-the-needle-on-the-milometer/

The spirit of Mediaah! lives on

Hoshiyaar, Khabardaar! Mediaah! cyberspace mein waapis aa gaya hai! No-holds-barred analyses. Mediaah-ishtyle.

http://www.mxmindia.com/2011/09/the-spirit-of-mediaah-lives-on/

‘Taking bets that pay off’

Kotak Mahindra Group's Karthi Marshan on the difference between banks and ketchup, and whether it's really great to be 25

http://www.mxmindia.com/2011/09/%E2%80%98taking-bets-that-pay-off%E2%80%99/

Dude, where’s my page? The flaw that can hack your Facebook

IT security firm Sophos shows how a simple admin move can render a Facebook page open to takeover

http://www.mxmindia.com/2011/09/dude-where%E2%80%99s-my-page-the-flaw-that-can-hack-your-facebook/

‘Film industry to see new business models, revenue streams’

Digital cinema is opening up a whole new world for the film industry, says ASSOCHAM

http://www.mxmindia.com/2011/09/%E2%80%98film-industry-to-see-new-business-models-revenue-streams%E2%80%99/

The Anchor: 8 indications when you know it’s time to bid goodbye to your agency

Ajay Kakar, CMO - Financial Services, Aditya Birla Group on when the time's right for you to say ta ta to your agency

http://www.mxmindia.com/2011/09/8-indications-when-you-know-it%E2%80%99s-time-to-bid-goodbye-to-your-agency/

A pinch of cynicism, please!

Veteran journalist Aroon Tikekar kicks off a new weekly column by Editors tracking news across the country...

http://www.mxmindia.com/2011/09/a-pinch-of-cynicism-please/

Amul takes the road less travelled

http://www.mxmindia.com/2011/09/amul-takes-the-road-less-travelled/

Will Anna wave lead to media curbs?

Anna Hazare issue triggers Cabinet discussion on press exaggeration

http://www.mxmindia.com/2011/09/will-anna-wave-lead-to-media-curbs-2/

WagonR The Journey of a Leader

A look at how Maruti Suzuki's tall boy was established as the market leader

http://www.mxmindia.com/2011/09/deals-on-wheels-%E2%80%93-the-wagonr-run/

New, newer, news: Mid-Day’s changing

Mumbai's popular tabloid has been refurbished, with deep-seated changes as well as design initiatives

http://www.mxmindia.com/2011/09/new-newer-news-mid-day%E2%80%99s-changing/

India gives voice a case study of Anna Hazare’s PR

Hanmer MSL's one-of-a-kind in-depth look at the PR of the anti-corruption crusade

http://www.mxmindia.com/2011/09/india-gives-voice-a-case-study-of-anna-hazare%E2%80%99s-pr/

Suzlon goes for youth connect with green message

Suzlon, the wind power company, is reaching out to youth with its p.a.l.s (Pure Air Lovers Society) initiative

http://www.mxmindia.com/2011/09/suzlon-goes-for-youth-connect-with-green-message-2/

Eco awareness spurs green choices among consumers

Insights from the 2011 Green Brands Global Survey indicate how green brands can connect with their customers

http://www.mxmindia.com/2011/09/eco-awareness-spurs-green-choices-among-consumers-2/

Engagement Study may solve magazines’ measurement blues

AIM plans a credible tool for advertising fraternity to understand consumer engagement with media and evaluate the engagement of magazines vis-�-vis other media

http://www.mxmindia.com/2011/09/engagement-study-may-solve-magazines%E2%80%99-measurement-blues/

Educational publication sector will see more ads

In India, where education is valued and is sought after, and as a sector is fairly liberalised, scholarly publications are set to do well

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads/