Stories on 14th Aug 14

I-Day Eve Feel-Good: Meet the Flipkart Crorepatis
Flipkart's growing valuation helps staff create enormous wealth in less than a decade
http://www.mxmindia.com/2014/08/i-day-eve-feel-good-meet-the-flipkart-crorepatis/

Big Magic Bihar and Jharkhand to be called 'Big Magic Ganga'
Big Magic Bihar and Jharkhand, the flagship entertainment channel from RBNL will be called 'Big Magic Ganga' from tomorrow
http://www.mxmindia.com/2014/08/big-magic-bihar-and-jharkhand-to-be-called-big-magic-ganga/

Jai Hind and Happy Independence Day! Since you're closed, we too are!!!
Since you are taking a day off (except if you are working in the electronic and digital media or other essential services), we are doing that too. We aren't happy about it, but there's no point producing editorial content for very few readers
http://www.mxmindia.com/2014/08/jai-hind-and-happy-independence-day-since-youre-closed-we-too-are/

Ajit Anjum appointed Managing Editor at India TV
A veteran of 25 years, Anjum has joined India TV's newsroom as Managing Editor
http://www.mxmindia.com/2014/08/ajit-anjum-appointed-md-at-india-tv/

O&M unveils latest campaign for Fevistik
The campaign shows a fake hero trying hard to impress the shopkeeper by somersaulting his way into a stationery shop but ends up banging his head on the wall
http://www.mxmindia.com/2014/08/om-unveils-latest-campaign-for-fevistik/

Ranjona Banerji: No checks, no balance on News TV
It is truly a wondrous aspect of the human condition that we are able to manage so much anger over so little on primetime TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-no-checks-no-balance-on-news-tv/

Kellogg's Special K takes 'No More Excuses' positioning in latest TVC
The campaign aims to instill confidence in women for everyday weight management
http://www.mxmindia.com/2014/08/kelloggs-special-k-takes-no-more-excuses-positioning-in-latest-tvc/

What Ticks for Indian Consumers/Teens: Anupriya Acharya and Lavneesh Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Anupriya Acharya and Lavneesh Gupta
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumersteens-anupriya-acharya-and-lavneesh-gupta/

Realty Check | Day 7 | Adhil Shetty: Real Estate Sector is Buzzing with Positivity
The lack of a real estate watchdog remains a primary concern for both domestic and NRI investors, writes Adhil Shetty, CEO, BankBazaar.com
http://www.mxmindia.com/2014/08/realty-check-day-7-adhil-shetty-real-estate-sector-is-buzzing-with-positivity/

Stories on 17th Apr '14

Vote karo, Vote kara, Vote maadi!
It's the biggest Voting Day in General Elections 2014. And if you haven't voted yet, do that now!
http://www.mxmindia.com/2014/04/vote-karo-vote-kara-vote-maadi/

Shailesh Kapoor: It's time for the 'Indian Permanent League'
IPL has shown over the last four years that it can set new benchmarks in consistency, writes Shailesh Kapoor
 http://www.mxmindia.com/2014/04/shailesh-kapoor-its-time-for-the-indian-permanent-league/

DDB MudraMax appoints Amita Karwal as EVP
Amita was last with Samsung where she led their Media Marketing function
 http://www.mxmindia.com/2014/04/ddb-mudramax-appoints-amita-karwal-as-evp/

MTV YMF focuses on 'The curious minds'
This year, the focus was on 'The Curious Minds' study which has thrown some interesting insights on how today's young people are evolving
 http://www.mxmindia.com/2014/04/mtv-ymf-focuses-on-the-curious-minds/

Ajay Chandwani onboard the Montreux Ad Festival Jury
Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux
 http://www.mxmindia.com/2014/04/ajay-chandwani-onboard-the-montreux-ad-festival-jury/

Fevicol plays Crazy Chairs in election season
the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script
 http://www.mxmindia.com/2014/04/fevicol-plays-crazy-chairs-in-election-season/

Papon, East India Company to endorse Sennheiser
Sennheiser has added another name to the list of endorsers, Angaraag Mahanta aka Papon
 http://www.mxmindia.com/2014/04/papon-east-india-company-to-endorse-sennheiser/

Parle Products unveils new campaign for Parle Milk Shakti
The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic characters Tom & Jerry
http://www.mxmindia.com/2014/04/parle-products-unveils-new-campaign-for-parle-milk-shakti/