Stories on 17th Apr '14

Vote karo, Vote kara, Vote maadi!
It's the biggest Voting Day in General Elections 2014. And if you haven't voted yet, do that now!
http://www.mxmindia.com/2014/04/vote-karo-vote-kara-vote-maadi/

Shailesh Kapoor: It's time for the 'Indian Permanent League'
IPL has shown over the last four years that it can set new benchmarks in consistency, writes Shailesh Kapoor
 http://www.mxmindia.com/2014/04/shailesh-kapoor-its-time-for-the-indian-permanent-league/

DDB MudraMax appoints Amita Karwal as EVP
Amita was last with Samsung where she led their Media Marketing function
 http://www.mxmindia.com/2014/04/ddb-mudramax-appoints-amita-karwal-as-evp/

MTV YMF focuses on 'The curious minds'
This year, the focus was on 'The Curious Minds' study which has thrown some interesting insights on how today's young people are evolving
 http://www.mxmindia.com/2014/04/mtv-ymf-focuses-on-the-curious-minds/

Ajay Chandwani onboard the Montreux Ad Festival Jury
Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux
 http://www.mxmindia.com/2014/04/ajay-chandwani-onboard-the-montreux-ad-festival-jury/

Fevicol plays Crazy Chairs in election season
the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script
 http://www.mxmindia.com/2014/04/fevicol-plays-crazy-chairs-in-election-season/

Papon, East India Company to endorse Sennheiser
Sennheiser has added another name to the list of endorsers, Angaraag Mahanta aka Papon
 http://www.mxmindia.com/2014/04/papon-east-india-company-to-endorse-sennheiser/

Parle Products unveils new campaign for Parle Milk Shakti
The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic characters Tom & Jerry
http://www.mxmindia.com/2014/04/parle-products-unveils-new-campaign-for-parle-milk-shakti/

Stories on 6th Sep '12

Thumbs up to Yuvi's can-do story...
A feel-good response to the 3-part series on cricketer Yuvraj Singh's inspirational journey to be aired on Colors soon
http://www.mxmindia.com/2012/09/thumbs-up-to-yuvis-can-do-story/

Google launches digital ad scheme for SMEs
Google has launched a digital ad solutions scheme for small and medium-sized enterprises in India
http://www.mxmindia.com/2012/09/google-launches-digital-ad-scheme-for-smes/

Big FM storytelling show to get more innovative
In its season two, 'Yaado Ka Idiot Box with Neelesh Mishra', a storytelling show which airs Monday to Friday, 9 to 11pm on Big FM has loads of plans to effectively engage and interact with its audience
http://www.mxmindia.com/2012/09/big-fm-storytelling-show-to-get-more-innovative/

Shailesh Kapoor: India's Unwritten Food Story
In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called "niche television", says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/09/shailesh-kapoor-india%e2%80%99s-unwritten-food-story/

India Today youth summit on Sept 7 at Siri Fort
Mind Rocks Youth Summit brings together bright young minds to participate in an open two-way dialogue with their icons
http://www.mxmindia.com/2012/09/india-today-youth-summit-on-sept-7-at-siri-fort/

Sweet, new offering from Parle (& Everest)
Londonderry is the latest offering from the group of Parle Products. It is an exquisite hard-boiled candy filled with rich caramel and milk solids
http://www.mxmindia.com/2012/09/sweet-offering-from-parle-everest/

Soul food (& drink) for media folk @ TMC
The cafe, which opens on September 6, is the brainchild of Raghav Subramanian and Sudha Natrajan. Both come in with more than 20 years' experience each in the industry and wanted to give back something to the industry
http://www.mxmindia.com/2012/09/soul-food-drink-for-media-folk-tmc/

Relative Values | More like friends: Sanjoy and Samyak Chakrabarty
Sanjoy and Samyak Chakrabarty talk about life's teachings
http://www.mxmindia.com/2012/09/relative-values-more-like-friends-sanjoy-and-samyak-chakrabarty/

Time Out pays musical tribute to Mumbai on 8th anniv
The magazine celebrates eight years of tracking Maximum City
http://www.mxmindia.com/2012/09/time-out-pays-musical-tribute-to-mumbai-on-8th-anniv/

The Anchor: 5 Emerging Trends In Digital Media
This is the digital space... fast, evolving, driven by the masses, if it's good it will sell online, writes Chhaya Balachandran Aiyer
http://www.mxmindia.com/2012/09/the-anchor-5-emerging-trends-in-digital-media/

Debrief: Center Fruit: Full-on masti
Complete madness carries on in desi candy advertising. The latest uproarious comedy has been churned out by the makers of Center Fruit
http://www.mxmindia.com/2012/09/debrief-center-fruit-full-on-masti/

Ranjona Banerji: Much ado about the 'tragic figure'....
... no, not the PM, but the comment in a Washington Post article by its India correspondent amidst rumours that he apologized which he denied. But there's no reason for him to do that, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-much-ado-about-the-tragic-figure/