Stories on 11th May '15

Utterly Butterly Amulicious
A newer version of Amul's India is out. Presenting extracts - special articles by Rahul daCunha and Suhel Seth
http://www.mxmindia.com/2015/05/utterly-butterly-amulicious/

MudraMax gets new leadership structure as Mandeep Malhotra quits
N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath
http://www.mxmindia.com/2015/05/mudramax-gets-new-leadership-structure-as-mandeep-malhotra-quits/

Siddharth Varadarajan & Sidharth Bhatia launch 'The Wire'
Together they've got access to some of the best brains and writers in the country. And we are sure also some of the best monies from across the world
http://www.mxmindia.com/2015/05/siddharth-varadarajan-sidharth-bhatia-launch-the-wire/

Kyoorius unveils In Book Winners & Blue Elephant nominees
Of the 1419 entries submitted, 163 entries have been nominated across Advertising and Digital categories
http://www.mxmindia.com/2015/05/in-book-winners-blue-elephant-nominees-revealed-for-2015-kyoorius-advertising-digital-awards/

Maxus devises new campaign for Tanishq
Maxus decided to co-create integrated branded content with Maa TV
http://www.mxmindia.com/2015/05/maxus-devises-new-campaign-for-tanishq/

LinkedIn's Nishant Rao appointed IAMAI Chairman
Rao would be taking over from Rajan Anandan, Managing Director - Google India
http://www.mxmindia.com/2015/05/linkedins-nishant-rao-appointed-iamai-chairman/

Hindi movie channels drop 5% in Week 18: TAM
A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-channels-drop-5-in-week-18-tam/

MobiKwik undertakes biggest promo campaign yet
The campaign aims to make MobiKwik wallet a preferred way to transact
http://www.mxmindia.com/2015/05/mobikwik-undertakes-its-biggest-promotional-campaign-as-yet/

Amith Prabhu: Three men who made news in interesting ways last week
The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations
http://www.mxmindia.com/2015/05/amith-prabhu-three-men-who-made-news-in-interesting-ways-last-week/

VIP Industries inspires consumers to fulfill their travel ambitions
Launches a new campaign called 'Where do you want to go?
http://www.mxmindia.com/2015/05/vip-industries-inspires-consumers-to-fulfill-their-travel-ambitions/

Stories on 14th Apr '15

Lowe Lintas does it in 2015 too!
Global Effie Index 2015 - Agency ranks #1 in India | #1 in APAC | #3 in the world
http://www.mxmindia.com/2015/04/lowe-lintas-partners-india-does-it-in-2015-too/

IPG Mediabrands to launch online travel fest in India
The Great Indian Travel Festival will start on April 18 and end on April 26
http://www.mxmindia.com/2015/04/ipg-mediabrands-to-launch-online-travel-fest-in-india/

With Bengaluru as a hub, WPP to form global analytics firm 'Gain Theory'
The company will bring together data, analytics, technology solutions and consumer-insight capabilities to help marketers simplify the sheer volume of data they are currently receiving
http://www.mxmindia.com/2015/04/with-bengaluru-as-a-hub-wpp-to-form-global-analytics-firm-gain-theory/

Nominees announced for IAA Leadership Awards
Minister of State for Finance Jayant Sinha to present third edition of IAA awards
http://www.mxmindia.com/2015/04/nominees-announced-for-iaa-leadership-awards/

India TV Yuva Awards to happen on April 18
Top politicians, actors, sportspersons etc are in running for the annual awards instituted by news channel
http://www.mxmindia.com/2015/04/india-tv-yuva-awards-to-happen-on-april-18/

McDonald's urges audience to spend quality time, offline
Leo Burnett's #KuchPalOffline campaign for McDonalds urges people to go offline for some time
http://www.mxmindia.com/2015/04/mcdonalds-urges-audience-to-spend-quality-time-offline/

Ranjona Banerji: Not enough on Sania!
Newspapers often waste space on some unknown person of Indian origin winning a municipal election in an obscure American town just because of the Indian connection so it was unfortunate to see Sania Mirza not making the cut, notes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-not-enough-on-sania/

Havas, O&M, Lowe Lintas win big at APAC Effies 2015
The winners emerged from 92 finalists across 36 categories
http://www.mxmindia.com/2015/04/havas-om-lowe-lintas-win-big-at-apac-effies-2015/

Kavita Sadana appointed Group Account Director at DDB MudraMax
Kavita will be spearheading DDB MudraMax's Ahmedabad operations
http://www.mxmindia.com/2015/04/kavita-sadana-appointed-group-account-director-at-ddb-mudramax/

AMES 2015 receives good response
Entries were received from 20 different countries across Asia Pacific and beyond

http://www.mxmindia.com/2015/04/ames-2015-receives-good-response/

Stories on 17th Apr '14

Vote karo, Vote kara, Vote maadi!
It's the biggest Voting Day in General Elections 2014. And if you haven't voted yet, do that now!
http://www.mxmindia.com/2014/04/vote-karo-vote-kara-vote-maadi/

Shailesh Kapoor: It's time for the 'Indian Permanent League'
IPL has shown over the last four years that it can set new benchmarks in consistency, writes Shailesh Kapoor
 http://www.mxmindia.com/2014/04/shailesh-kapoor-its-time-for-the-indian-permanent-league/

DDB MudraMax appoints Amita Karwal as EVP
Amita was last with Samsung where she led their Media Marketing function
 http://www.mxmindia.com/2014/04/ddb-mudramax-appoints-amita-karwal-as-evp/

MTV YMF focuses on 'The curious minds'
This year, the focus was on 'The Curious Minds' study which has thrown some interesting insights on how today's young people are evolving
 http://www.mxmindia.com/2014/04/mtv-ymf-focuses-on-the-curious-minds/

Ajay Chandwani onboard the Montreux Ad Festival Jury
Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux
 http://www.mxmindia.com/2014/04/ajay-chandwani-onboard-the-montreux-ad-festival-jury/

Fevicol plays Crazy Chairs in election season
the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script
 http://www.mxmindia.com/2014/04/fevicol-plays-crazy-chairs-in-election-season/

Papon, East India Company to endorse Sennheiser
Sennheiser has added another name to the list of endorsers, Angaraag Mahanta aka Papon
 http://www.mxmindia.com/2014/04/papon-east-india-company-to-endorse-sennheiser/

Parle Products unveils new campaign for Parle Milk Shakti
The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic characters Tom & Jerry
http://www.mxmindia.com/2014/04/parle-products-unveils-new-campaign-for-parle-milk-shakti/