Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 14th Aug 14

I-Day Eve Feel-Good: Meet the Flipkart Crorepatis
Flipkart's growing valuation helps staff create enormous wealth in less than a decade
http://www.mxmindia.com/2014/08/i-day-eve-feel-good-meet-the-flipkart-crorepatis/

Big Magic Bihar and Jharkhand to be called 'Big Magic Ganga'
Big Magic Bihar and Jharkhand, the flagship entertainment channel from RBNL will be called 'Big Magic Ganga' from tomorrow
http://www.mxmindia.com/2014/08/big-magic-bihar-and-jharkhand-to-be-called-big-magic-ganga/

Jai Hind and Happy Independence Day! Since you're closed, we too are!!!
Since you are taking a day off (except if you are working in the electronic and digital media or other essential services), we are doing that too. We aren't happy about it, but there's no point producing editorial content for very few readers
http://www.mxmindia.com/2014/08/jai-hind-and-happy-independence-day-since-youre-closed-we-too-are/

Ajit Anjum appointed Managing Editor at India TV
A veteran of 25 years, Anjum has joined India TV's newsroom as Managing Editor
http://www.mxmindia.com/2014/08/ajit-anjum-appointed-md-at-india-tv/

O&M unveils latest campaign for Fevistik
The campaign shows a fake hero trying hard to impress the shopkeeper by somersaulting his way into a stationery shop but ends up banging his head on the wall
http://www.mxmindia.com/2014/08/om-unveils-latest-campaign-for-fevistik/

Ranjona Banerji: No checks, no balance on News TV
It is truly a wondrous aspect of the human condition that we are able to manage so much anger over so little on primetime TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-no-checks-no-balance-on-news-tv/

Kellogg's Special K takes 'No More Excuses' positioning in latest TVC
The campaign aims to instill confidence in women for everyday weight management
http://www.mxmindia.com/2014/08/kelloggs-special-k-takes-no-more-excuses-positioning-in-latest-tvc/

What Ticks for Indian Consumers/Teens: Anupriya Acharya and Lavneesh Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Anupriya Acharya and Lavneesh Gupta
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumersteens-anupriya-acharya-and-lavneesh-gupta/

Realty Check | Day 7 | Adhil Shetty: Real Estate Sector is Buzzing with Positivity
The lack of a real estate watchdog remains a primary concern for both domestic and NRI investors, writes Adhil Shetty, CEO, BankBazaar.com
http://www.mxmindia.com/2014/08/realty-check-day-7-adhil-shetty-real-estate-sector-is-buzzing-with-positivity/

Stories on 2nd Jun 14

Other agencies should've participated in the Abby: Colvyn Harris
A quick chat with the JWT South Asia CEO whose agency won the maximum number of metals at Goafest 2014 including a Grand Prix for Direct
http://www.mxmindia.com/2014/06/other-agencies-shouldve-participated-in-the-abby-colvyn-harris/

MxM @ Goafest 2014: Wrap-up report
Around 1700 delegates participated at the 2014 edition of Goafest which was mostly held indoors
http://www.mxmindia.com/2014/06/mxm-goafest-2014-wrap-up-report/

Key changes in ZenithOptimedia top deck: Exit: Satyajit Sen & Navin Khemka In: Dnyanada Chaudhari & Prasanna Kulkarni
ZenithOptimedia has announced the quitting of CEO Satyajit Sen and Navin Khemka. Meanwhile, Dnyanada Chaudhari joins today as Managing Partner and Prasanna Kulkarni as Chief Creative Officer
http://www.mxmindia.com/2014/06/key-changes-in-zenithoptimedia-top-deck-exit-satyajit-sen-navin-khemka-in-dnyanada-chaudhari-prasanna-kulkarni/

Amith Prabhu: The exclusivity of exclusives
Can we coin a better term to kill the ambiguity the 'exclusivity' term has brought about, asks Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-exclusivity-of-exclusives/

Reviewing the Reviews: Most 3 stars for Citylights
Rajkummar Rao and Manav Kaul carry the film on their able shoulders, and fetch the film mostly 3 star ratings, even by critics who expressed some disappointment, notes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-most-3-stars-for-citylights/

Stories on 16th Apr '14

The Wally We Knew
Branding guru, India-lover Wally Olins passed away yesterday. Rajesh Kejriwal of Kyoorius and Avik Chattopadhyay pay tribute
http://www.mxmindia.com/2014/04/the-wally-we-knew/

Avik Chattopadhyay on Wally: Brutally frank, eternally optimistic
Avik Chattopadhyay, Marketing Head, Volkswagen India, was CEO - Indian Operations at Saffron Brand Consultants in 2010-11 and interacted with Wally as a client, employee and a friend
 http://www.mxmindia.com/2014/04/the-wally-we-knew/

Wally Olins: The joys of eating with your fingers
Food is so much tastier and so much more fun when you eat with your fingers, wrote Wally Olins in this article that appeared in Kyoorius magazine
 http://www.mxmindia.com/2014/04/wally-olins-the-joys-of-eating-with-your-fingers/

IPL 7: Living on a prayer, and a little luck
While the compulsion to move part of annual cricketing spectacle out of India may have taken off some of the excitement, sponsors have made a comeback. Now for the viewers...
 http://www.mxmindia.com/2014/04/ipl-7-living-on-a-prayer-and-a-little-luck/

Tata Motors joins Colors and celebs for 'Mission Sapne'
Salman Khan has turned a barber, Harbhajan Singh became a namkeen seller, Mika Singh a chaiwala, Ranbir Kapoor as a vada pav seller, Karan Johar as a photographer... all the celebs in Season One of 'Mission Sapne' will perfom pro bono in the Colors and Tata Motors initiative for underprivileged children
 http://www.mxmindia.com/2014/04/tata-motors-joins-colors-and-celebs-for-mission-sapne/

GroupM elevates Sidharth Parashar & Jai Lala
GroupM has elevated two senior leaders in the Central Trading Group team in India
http://www.mxmindia.com/2014/04/tata-motors-joins-colors-and-celebs-for-mission-sapne/

ZenithOptimedia launches Performics Mobile
ZenithOptimedia Group has announced the launch of its full service, fully owned Mobile marketing subsidiary 'Performics Mobile'
http://www.mxmindia.com/2014/04/zenithoptimedia-launches-performics-mobile/

Stories on 13th Mar'14

#FF14 Day 1: Frames: Fifteen years of being the biggest M&E event in India
... that sadly doesn't mean that it discusses all of media in detail + extracts from the FICC-KPMG report
http://www.mxmindia.com/2014/03/frames-fifteen-years-of-being-the-biggest-me-event-in-india/

#FF14 Day 1: Seamless content delivery across multiple platforms the way forward
The session on 'Television 3.1' on day 1 of FICCI Frames saw the panelists assess the future of the broadcast industry
http://www.mxmindia.com/2014/03/ff14-day-1-seamless-content-delivery-across-multiple-platforms-the-way-forward/

#FF14 Day 1: Issues abound but collective stand will help boost industry morale
The session focused on how the government could play an integral role in allaying the fears of all the stakeholders concerned
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Frames takes transformational route in 15th year
The event began with an inaugural session that saw the big guns from the media and allied sectors including the I&B Ministry delve on the theme of the conclave - Transforming Lives
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Text of Uday Shankar's speech
Opening Remarks by Uday Shankar, Chairman, FICCI Media and Entertainment Committee, and CEO, Star India, on Day 1 (March 12) of FICCI Frames 2014
http://www.mxmindia.com/2014/03/ff14-day-1-text-of-uday-shankars-speech/

Why machines (& the good old Optimiser) will never get the media planner out of a job
A cross-section of industryperson on whether media planners are a slave to proprietary tools or their masters
http://www.mxmindia.com/2014/03/why-machines-the-good-old-optimiser-will-never-get-the-media-planner-out-of-a-job/

Media Owners rise, professionals fall in Indian Express powerful Indians ranking
In the list of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5

http://www.mxmindia.com/2014/03/media-owners-rise-professionals-fall-in-indian-express-powerful-indians-ranking/

Stories on 11th Dec '13

Digitization will help broadcast economics: ZenithOptimedia forecast
Adspends will increase 11.5% in 2014, forecasts ZenithOptimedia
http://www.mxmindia.com/2013/12/digitization-will-help-broadcast-economics-zenithoptimedia-forecast/

Media is corrupt... govt will rein in if media doesn't self-regulate, says PMO minister V Narayanasamy
The Minister of state in the Prime Minister's Office, V Narayanasamy, on Tuesday said the country "is going down" because of the ballyhoo about corruption created by media "which itself is corrupt"
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Zee TV's Jodha is most popular fiction character on telly: Ormax
According to the latest findings of the Ormax Characters India Loves research, Jodha from Zee TV's daily fiction show Jodha-Akbar has emerged as the most popular fiction character on Indian television
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Amitabh Bachchan is 'Shahenshah' of Twitterverse
Digital services network 'To The New' releases Bollywood Twitter Index where @SrBachchan is numero uno followed by @IAmSRK
http://www.mxmindia.com/2013/12/amitabh-bachchan-is-shahenshah-of-twitterverse/

FoodFood adopts new lifestyle positioning of 'It's Sizzling...' with 11 new shows
Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of  'It's Sizzling...' focusing on young urban audiences while continuing to serve its broader traditional audience base
http://www.mxmindia.com/2013/12/foodfood-adopts-new-lifestyle-positioning-of-its-sizzling-with-11-new-shows/

Global Advertisers appoints Sudhendu Ram as National Head Marketing
Mr Ram will head Global Advertisers' pan-India marketing initiatives
http://www.mxmindia.com/2013/12/global-advertisers-appoints-sudhendu-ram-as-national-head-marketing/

Stories on 16th February

MSL Group on overdrive with social media
Gaurav Mishra-led team develops proprietary tools to scale the SM space and help businesses embrace innovations
http://www.mxmindia.com/2012/02/msl-group-adopts-unique-approach-to-tap-social-media-space/


Marico buys Paras personal care brands from Reckitt Benckiser
The transaction will involve transfer of all key assets, including intellectual property rights, supply agreements and third-party manufacturing agreements
http://www.mxmindia.com/2012/02/marico-buys-paras-personal-care-brands-from-reckitt-benckiser/


Anupriya Acharya to head Unilever biz @ Mindshare
In this role she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lankaat Mindshare Fulcrum
http://www.mxmindia.com/2012/02/anupriya-acharya-to-head-unilever-biz-mindshare/


RAMcheck: Most popular FM stations heard out of home
According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places
http://www.mxmindia.com/2012/02/ramcheck-most-popular-fm-stations-out-of-home/


PRCI inducts NS Rajan in the Hall of Fame
Every year the PRCI looks at eminent professionals from the PR discipline in India and selects the chosen ones for inclusion in the Hall of Fame
http://www.mxmindia.com/2012/02/prci-inducts-ns-rajan-in-the-hall-of-fame/


Hay Group appoints 20:20 MSL as its strategic communications partner in India
20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm
http://www.mxmindia.com/2012/02/hay-group-appoints-2020-msl-as-its-strategic-communications-partner-in-india/


Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards
The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication
http://www.mxmindia.com/2012/02/zzebra-pr-wins-gold-from-prci-for-their-work-on-promoting-iifa-awards/


Associated Advertising starts the year with 6 awards at the PRCI Global Conclave
Received a PRCI Golden Award for their Apollo Hospital TV commercial, 2 Silvers, 2 Bronzes and 2nd runner up award in the overall category
http://www.mxmindia.com/2012/02/associated-advertising-starts-the-year-with-6-awards-at-the-prci-global-conclave/


The Anchor: 5 reasons why FM Phase III is very important for FM radio growth?
Phase III will open up a lot of job opportunities. Multiple licensing, news and networking will open up jobs, feels Rana Barua
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-fm-phase-iii-is-very-important-for-fm-radio-growth/


Debrief: Chevrolet's emotional route connects
I think Chevrolet is doing the right thing. It makes sense to create an umbrella corporate campaign that rides on raw emotions
http://www.mxmindia.com/2012/02/debrief-chevrolets-emotional-route-connects/


Shiv Sena on shaky ground, elections to decide all
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/shiv-sena-on-shaky-ground-elections-to-decide-all/