Stories on 6th Aug

MxM Mondays 2 | What ails media education?
Much needs to be done to improve the quality of media education in India, a cross-section of the fraternity tells MxMIndia
http://www.mxmindia.com/2012/08/mxm-mondays-2-what-ails-media-education/

INMA to address 'Complexity Advantage' at Sixth Annual Conference
This year’s theme - Complexity Advantage - would discuss driving readership and circulation
http://www.mxmindia.com/2012/08/inma-to-address-complexity-advantage-at-sixth-annual-conference/

Triton understands the soul of India: Renton D'Sousa
In a candid chat, Renton D'Sousa, National Director - Creative & Strategy, Triton discusses his future goals and additional responsibilities
http://www.mxmindia.com/2012/08/triton-understands-the-soul-of-india-renton-dsousa/

Mumbai completes 50% digitization target
Mumbai has an estimated requirement of 34.85 lakh STBs, and so far 17.07 lakh STBs have been installed
http://www.mxmindia.com/2012/08/mumbai-completes-50-digitization-target/

Family and well-wishers bid farewell to V Ramani
Family and friends held a prayer meeting to pay their final tribute to the man who championed the cause of digital media
http://www.mxmindia.com/2012/08/family-and-wellwishers-bid-farewell-to-v-ramani/

Reviewing the Reviews: Critics snigger at Jism 2
Deepa Gahlot found most reviews decrying the lack of sufficiently high heat quotient in Jism 2
http://www.mxmindia.com/2012/08/reviewing-the-reviews-critics-snigger-at-jism-2/

AdStrat: Recurring Savings Plan by Birla Sun Life Asset Management Co Ltd
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-recurring-savings-plan-by-birla-sun-life-asset-management-co-ltd/

Pulp Strategy launches Augmented Reality app
The application is currently available for Android and Iphone users and is an excellent way to add digital content to printed media
http://www.mxmindia.com/2012/08/pulp-strategy-launches-augmented-reality-app/

Star channels launch on IPTV Swiss Operator - Sunrise
The Indian entertainment pack includes the premium flagship channels from the Star Network - Star Plus, Star Gold and Vijay TV
http://www.mxmindia.com/2012/08/star-channels-launch-on-iptv-swiss-operator-sunrise/

The Anchor: 5 ways mobile videos can become an ideal tool for marketers
Salman Hussain on how marketers can make great use of mobile videos as an effective tool to reach out
http://www.mxmindia.com/2012/08/the-anchor-5-ways-mobile-videos-can-become-an-ideal-tool-for-marketers/

Anil Thakraney: Goofy newspaper desk
There's no point looking for logical explanations to justify what is carelessness, writes Anil Thakraney on grammar goof-ups in newspapers
http://www.mxmindia.com/2012/08/anil-thakraney-goofy-newspaper-desk/

Ranjona Banerji: When Boria Majumdar went ballistic on Vikas Krishan
... and India demanded answers on Times Now. But other channels and sportspersons were not as outraged, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-boria-majumdar-went-ballistic-on-vikas-krishan/

Stories on 2nd February

How (and why) marketers love social media
With brands benefiting much from the buzz created digitally, social media is now part of almost every seller's toolkit
http://www.mxmindia.com/2012/02/how-and-why-marketers-love-social-media/

Jaisurya Das and Shailesh Amonkar to return to Sakal group as COO & CMO
Jaisurya Das and Shailesh Amonkar are set to return to the Sakal group as Chief Operating Officer and Chief Marketing Officer respectively.
http://www.mxmindia.com/2012/02/jaisurya-das-and-shailesh-amonkar-to-return-to-sakal-group-as-coo-cmo/

Vinod Mehta turns mentor @ Outlook group, Krishna Prasad to head newsmag as Ed
Last month, it was also announced that CEO Mr Maheshwer Peri had turned into a mentor passing on the baton to Mr Indranil Roy
http://www.mxmindia.com/2012/02/vinod-mehta-turns-mentor-outlook-group-krishna-prasad-to-head-newsmag-as-ed/

Kalanithi Maran's Sun News battles to retain lost crown
Viewership numbers by TAM Media Research for the first two weeks of January show Sun News had been relegated to the No 3 slot
http://www.mxmindia.com/2012/02/kalanithi-marans-sun-news-battles-to-retain-lost-crown/

Venturenet Partners to launch Radiowalla in April
The objective of starting Radiowalla was to serve the special interest groups and communities with the content they would like to listen to and willing to pay, says Anil Srivatsa.
http://www.mxmindia.com/2012/02/venturenet-partners-to-launch-radiowalla-in-april/

Outdoor Advertising Professionals' innovative outdoor arena for SA Tourism
OAP targeted 23 types of media that comprised of 440 media units covering an outdoor space of approx 1,52,000 sq ft across 22 markets
http://www.mxmindia.com/2012/02/outdoor-advertising-professionals-innovative-outdoor-arena-for-sa-tourism/

It's auction time at IPL season 5
The auction will witness 147 players going under the hammer. The size of every DLF IPL team squad will be 33 instead of 30 players in the previous season. Team owners are each to be given a purse of $2 million to buy these players.
http://www.mxmindia.com/2012/02/its-auction-time-at-ipl-season-5/

Yuvraj continues to tell Birla Sun Life story - with added confidence
Brand Ambassador Yuvraj Singh’s real-life story to inspire India on the need for Wealth with Protection Solutions.
http://www.mxmindia.com/2012/02/yuvraj-continues-to-tell-birla-sun-life-story-with-added-confidence/

Advertising on multi-channel TV can double reach
The CASBAA study measures the benefits of allocating variable percentages of a US$1.75m TV budget on multi-channel TV and Free-to-Air (FTA).
http://www.mxmindia.com/2012/02/advertising-on-multi-channel-tv-can-double-reach/

Colors' tribute concert for Ghazal maestro Jagjit Singh
Colors and The Global Indian Music Academy (GIMA) will celebrate the 71st birth anniversary of the 'Ghazal King' on February 8 in Mumbai.
http://www.mxmindia.com/2012/02/colors-tribute-concert-for-ghazal-maestro-jagjit-singh/

The Anchor: 6 things for the publisher of a business publication to remember
A lot of information today is lost in business jargon which business papers must stay away from.
http://www.mxmindia.com/2012/02/the-anchor-6-things-for-the-publisher-of-a-business-publication-to-remember/

Debrief: Birla Sun Life: Topicality enhances efficacy
The idea worked earlier, and it works now. The only question is this: Is it completely ethical for the marketer to ride on a player’s rather serious illness?
http://www.mxmindia.com/2012/02/debrief-birla-sun-life-topicality-enhances-efficacy/

Time to rethink on Katju?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/time-to-rethink-on-katju/