Stories on 21st March

MIB diktat: Digitize or get punished!
At the CASBAA India Forum, the I&B joint secy said those who don't digitize will be punished
http://www.mxmindia.com/2012/03/digitze-or-else/

MxMIndia Comment: Let market forces decide ad duration
Pradyuman Maheshwari on why the TRAI proposal on ad duration and display need to be rubbished and how market forces must decide on what’s right
http://www.mxmindia.com/2012/03/mxmindia-comment-let-market-forces-decide-ad-duration/

Levi's WaterLess initiative for World Water Day
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
http://www.mxmindia.com/2012/03/levis-waterless-initiative-for-world-water-day/

PlanetRadiocity launches new genre on web radio
Rachna Kanwar, the brain behind PlanetRadiocity.com, talks to MxMIndia about trends in radio - online, mobile and emerging media - and plans for its revamp.
http://www.mxmindia.com/2012/03/planet-radiocity-launches-new-genre-on-web-radio/

The road ahead for Excluzen.com
The world of luxury has a new entrant in the Indian market, Excluzen.com, a luxury goods website.
http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

UTV Indiagames launches cricket games on iPhone, iPad
UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.
http://www.mxmindia.com/2012/03/utv-indiagames-launches-cricket-games-on-iphone-ipad/

Rockstar triumphs at FICCI Frames Excellence Awards
Rockstar won a total of 4 awards making it the most prolific winner at the FICCI Frames Excellence Awards 2012, held at FICCI Frames 2012.
http://www.mxmindia.com/2012/03/rockstar-triumphs-at-ficci-frames-excellence-awards/

Varun Kohli joins Mogae Media as Chief Monetisation Officer
Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.
http://www.mxmindia.com/2012/03/varun-kohli-joins-mogae-media-as-chief-monetisation-officer/

The Anchor: 4 reasons why radio needs content innovation
From social media to internet radio – everywhere one looks, there is need for content innovation. Amitabh Srivastava explains why it can’t be neglected.
http://www.mxmindia.com/2012/03/the-anchor-4-reasons-why-radio-needs-content-innovation/

Anil Thakraney: Don't kill Kohli
We have finally found a real match-winner in the cricket team, a player who doesn't get intimidated by huge targets, and it's in the nation's interest that we carefully nurture this rare talent. Hold the mega praises and the fat endorsement contracts for a bit, people. Let's not kill the golden goose.
http://www.mxmindia.com/2012/03/anil-thakraney-dont-kill-kohli/

[MxM Journalism Review] When media got taken for a ride
In her weekly 'grouse', Ranjona Banerji writes on how the news media took on an issue when none existed.
http://www.mxmindia.com/2012/03/mxm-journalism-review-when-media-got-taken-for-a-ride/

Stories on 2nd February

How (and why) marketers love social media
With brands benefiting much from the buzz created digitally, social media is now part of almost every seller's toolkit
http://www.mxmindia.com/2012/02/how-and-why-marketers-love-social-media/

Jaisurya Das and Shailesh Amonkar to return to Sakal group as COO & CMO
Jaisurya Das and Shailesh Amonkar are set to return to the Sakal group as Chief Operating Officer and Chief Marketing Officer respectively.
http://www.mxmindia.com/2012/02/jaisurya-das-and-shailesh-amonkar-to-return-to-sakal-group-as-coo-cmo/

Vinod Mehta turns mentor @ Outlook group, Krishna Prasad to head newsmag as Ed
Last month, it was also announced that CEO Mr Maheshwer Peri had turned into a mentor passing on the baton to Mr Indranil Roy
http://www.mxmindia.com/2012/02/vinod-mehta-turns-mentor-outlook-group-krishna-prasad-to-head-newsmag-as-ed/

Kalanithi Maran's Sun News battles to retain lost crown
Viewership numbers by TAM Media Research for the first two weeks of January show Sun News had been relegated to the No 3 slot
http://www.mxmindia.com/2012/02/kalanithi-marans-sun-news-battles-to-retain-lost-crown/

Venturenet Partners to launch Radiowalla in April
The objective of starting Radiowalla was to serve the special interest groups and communities with the content they would like to listen to and willing to pay, says Anil Srivatsa.
http://www.mxmindia.com/2012/02/venturenet-partners-to-launch-radiowalla-in-april/

Outdoor Advertising Professionals' innovative outdoor arena for SA Tourism
OAP targeted 23 types of media that comprised of 440 media units covering an outdoor space of approx 1,52,000 sq ft across 22 markets
http://www.mxmindia.com/2012/02/outdoor-advertising-professionals-innovative-outdoor-arena-for-sa-tourism/

It's auction time at IPL season 5
The auction will witness 147 players going under the hammer. The size of every DLF IPL team squad will be 33 instead of 30 players in the previous season. Team owners are each to be given a purse of $2 million to buy these players.
http://www.mxmindia.com/2012/02/its-auction-time-at-ipl-season-5/

Yuvraj continues to tell Birla Sun Life story - with added confidence
Brand Ambassador Yuvraj Singh’s real-life story to inspire India on the need for Wealth with Protection Solutions.
http://www.mxmindia.com/2012/02/yuvraj-continues-to-tell-birla-sun-life-story-with-added-confidence/

Advertising on multi-channel TV can double reach
The CASBAA study measures the benefits of allocating variable percentages of a US$1.75m TV budget on multi-channel TV and Free-to-Air (FTA).
http://www.mxmindia.com/2012/02/advertising-on-multi-channel-tv-can-double-reach/

Colors' tribute concert for Ghazal maestro Jagjit Singh
Colors and The Global Indian Music Academy (GIMA) will celebrate the 71st birth anniversary of the 'Ghazal King' on February 8 in Mumbai.
http://www.mxmindia.com/2012/02/colors-tribute-concert-for-ghazal-maestro-jagjit-singh/

The Anchor: 6 things for the publisher of a business publication to remember
A lot of information today is lost in business jargon which business papers must stay away from.
http://www.mxmindia.com/2012/02/the-anchor-6-things-for-the-publisher-of-a-business-publication-to-remember/

Debrief: Birla Sun Life: Topicality enhances efficacy
The idea worked earlier, and it works now. The only question is this: Is it completely ethical for the marketer to ride on a player’s rather serious illness?
http://www.mxmindia.com/2012/02/debrief-birla-sun-life-topicality-enhances-efficacy/

Time to rethink on Katju?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/time-to-rethink-on-katju/