Stories on 1st Sep '15

There Is No Alternative to Arnab!
BARC data shows how the ratings of channels & shows is impacted when star presenters are absent... Goswami included
http://www.mxmindia.com/2015/09/there-is-no-alternative-to-arnab/

Thoughtblurb appoints Rajan Narayan as CEO
Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories
http://www.mxmindia.com/2015/09/thoughtblurb-appoints-rajan-narayan-as-ceo/

92.7 Big FM unveils new logo
92.7 BIG FM, today, ranks second at an all-India level
http://www.mxmindia.com/2015/09/92-7-big-fm-unveils-new-logo/

Ranjona Banerji: So how long news channels take to prove me wrong in my defence of their coverage of the Sheena Bora murder case?
Because it was not just the primetime debates but also the all-day broadcasts which have anchors, reporters, random guests and members of the general public all attributing motive as well as diagnosing the prime accused, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-so-how-long-news-channels-take-to-prove-me-wrong-in-my-defence-of-their-coverage-of-the-sheena-bora-murder-case/

Asymmetrique bags Taurian World School media biz
Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students
http://www.mxmindia.com/2015/09/asymmetrique-bags-media-account-for-taurian-world-school/

Rose Huskey joins Maxus as APAC Client Leadership Head
Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class
http://www.mxmindia.com/2015/09/rose-huskey-joins-the-maxus-regional-team-as-apac-client-leadership-head/

HDS appoints Surya Narayanan as Biz Head
Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett

http://www.mxmindia.com/2015/09/hds-appoints-surya-narayanan-as-the-head-of-business/

Stories on 14th November

Can media audits improve efficiencies?

As London-based EMM International launched in Mumbai last week, a look at whether media audits can work in India work, and how effectively?

http://www.mxmindia.com/2011/11/can-media-audits-improve-efficiencies/

The Anchor: The Seven(?) Traits of Creative People

Josy Paul says it would be incorrect to restrict the traits of a creative person to a fixed number

http://www.mxmindia.com/2011/11/the-anchor-the-seven-traits-of-creative-people/

AdStrat | M&M XUV 500: Driving the brand

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/11/driving-the-brand/

Hathway HD to be launched

Hathway has confirmed that its new HD service is set to launch to subscribers in select are of Hathway Digital networks in Mumbai, Delhi, Hyderabad and Bangalore.

http://www.mxmindia.com/2011/11/hathway-hd-to-be-launched/

Taj TV extends partnership with Zimbabwe cricket

Taj Television Limited has extended the partnership with Zimbabwe Cricket for worldwide television rights till 2019. The agreements with Taj Television Limited cover the Zimbabwe Cricket Seasons in excess of an eight-year period from 2012 through to 2019.

http://www.mxmindia.com/2011/11/taj-tv-extends-partnership-with-zimbabwe-cricket/

Ouch! Tobacco depiction rules effective today, to extend to print and OOH

The Ministry of Health and Family Welfare’s restrictions on depiction of tobacco-related products in films and television will also extend to the print and out-of-home media

http://www.mxmindia.com/2011/11/tobacco-depiction-ban-extends-to-print-and-ooh/

Reviewing the Reviews: Rockstar

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/11/reviewing-the-reviews-rockstar/

Hard Knocks: How the Indian media doesn't champion the cause of 'lesser' children

What I don’t like about what’s happening is that the Indian media only stands up for the middle class, for ‘people like us’.

http://www.mxmindia.com/2011/11/hard-knocks-biased-indian-media/