Stories on 1st Sep '15

There Is No Alternative to Arnab!
BARC data shows how the ratings of channels & shows is impacted when star presenters are absent... Goswami included
http://www.mxmindia.com/2015/09/there-is-no-alternative-to-arnab/

Thoughtblurb appoints Rajan Narayan as CEO
Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories
http://www.mxmindia.com/2015/09/thoughtblurb-appoints-rajan-narayan-as-ceo/

92.7 Big FM unveils new logo
92.7 BIG FM, today, ranks second at an all-India level
http://www.mxmindia.com/2015/09/92-7-big-fm-unveils-new-logo/

Ranjona Banerji: So how long news channels take to prove me wrong in my defence of their coverage of the Sheena Bora murder case?
Because it was not just the primetime debates but also the all-day broadcasts which have anchors, reporters, random guests and members of the general public all attributing motive as well as diagnosing the prime accused, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-so-how-long-news-channels-take-to-prove-me-wrong-in-my-defence-of-their-coverage-of-the-sheena-bora-murder-case/

Asymmetrique bags Taurian World School media biz
Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students
http://www.mxmindia.com/2015/09/asymmetrique-bags-media-account-for-taurian-world-school/

Rose Huskey joins Maxus as APAC Client Leadership Head
Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class
http://www.mxmindia.com/2015/09/rose-huskey-joins-the-maxus-regional-team-as-apac-client-leadership-head/

HDS appoints Surya Narayanan as Biz Head
Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett

http://www.mxmindia.com/2015/09/hds-appoints-surya-narayanan-as-the-head-of-business/

Stories on 6th Jul '15

Are we making too much of our dismal showing at Cannes?
As we revive our MxM Mondays feature, we have views from creative captains Prathap Suthan, Bobby Pawar and Abhijit Avasthi
http://www.mxmindia.com/2015/07/are-we-making-too-much-of-our-dismal-showing-at-cannes/

Tata Trust & Google team up to launch 'Internet Saathi'
The mobile venture aims to teach rural women how to use the internet to best advantage. It's also way to empower them by connecting them to the rest of the globe
http://www.mxmindia.com/2015/07/tata-trust-google-team-up-to-launch-internet-saathi/

Yoga Day earns big dividends on news channels: TAM data
Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research
http://www.mxmindia.com/2015/07/yoga-day-earns-big-dividends-on-news-channels-tam-data/

Lenovo redefines 'cool quotient' for the youth with Yoga laptops
With prices starting as low as Rs. 30,490/-, Lenovo Yoga is an ideal choice for the youth of today
http://www.mxmindia.com/2015/07/lenovo-redefines-cool-quotient-for-the-youth-with-yoga-laptops/

Amith Prabhu: Pot Pourri from the world of Public Relations
Holding group by a PR professional, cancelled media conferences, a client's blog welcoming a new PR firm... Amith Prabhu puts together six observations from the first six months of 2015

http://www.mxmindia.com/2015/07/amith-prabhu-pot-pourri-from-the-world-of-public-relations/

Stories on 27th Apr '15

Bracing yr Brand 4 Online Feedbk
It's not just about gripes and grouses. Your customers are providing invaluable feedback when they write about your brand on social media websites. Six tips from Faisal I Farooqui
http://www.mxmindia.com/2015/04/bracing-yr-brand-4-online-feedbk/

Hindi movie consumption least impacted in IPL 8: TAM data
Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn't as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM
http://www.mxmindia.com/2015/04/hindi-movie-consumption-least-impacted-in-ipl-8-tam-data/

Be consistent, Stay relevant: Coca Cola's Venkatesh Kini
He pointed out that Marketing is one of the many things that needs to go hand in hand for a product to be a success
http://www.mxmindia.com/2015/04/be-consistent-stay-relevant-coca-colas-venkatesh-kini/

Dentsu Aegis Media steals the show at Asian Customer Engagement Forum Awards 2015
While Dentsu Aegis Network's iProspect Communicate 2 was named the Most Admired Agency in 'digital marketing', Carat Media Services India/psLive was named the Most Admired Agency
http://www.mxmindia.com/2015/04/dentsu-aegis-media-steals-the-show-at-asian-customer-engagement-forum-awards-2015/

Coffee & Conversations with Rahul Kishore: Week #5: Rahul Johri
In this edition of Coffee & Conversations, Rahul Kishore meets up with Rahul Johri, Executive Vice President & General Manager - South Asia & Southeast Asia, Discovery Networks Asia-Pacific
http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-5-rahul-johri/

Zee Classic unveils new positioning - 'Woh Zamaana, Kare Deewana'
The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema
http://www.mxmindia.com/2015/04/zee-classic-unveils-new-positioning-woh-zamaana-kare-deewana/

Mediaah! Was Brand Equity unfair in damning Goafest?
Ironically, Goafest high priests may swear at Economic Times (and its glossy pull-out Brand Equity) for now, but they can't do without the paper when it comes to giving leads on important news
http://www.mxmindia.com/2015/04/mediaah-was-brand-equity-unfair-in-damning-goafest/

Amith Prabhu: Our biggest PR campaign would be a display of discipline
Our diversity is great but the one thing we are united by as a nation, is our indiscipline, writes Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-our-biggest-pr-campaign-would-be-a-display-of-discipline/

Stories on 31st Oct 14

In India, Amazon persists with Junglee in cart
The e-commerce major’s strategy for India: Stick to the concept of sister site Junglee.com
http://www.mxmindia.com/2014/10/in-india-amazon-persists-with-junglee-in-cart/

Siddharth Zarabi to Join Bloomberg TV India as Exec Editor
Bloomberg TV India has announced the appointment of Siddharth Zarabi as Executive Editor
http://www.mxmindia.com/2014/10/siddharth-zarabi-to-join-bloomberg-tv-india-as-exec-editor/

Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drive
The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity
http://www.mxmindia.com/2014/10/piyush-pandey-sunil-alagh-sam-balsara-to-contribute-in-governments-save-power-drive/

Kyoorius announce ad awards on May 29, 2015. Designyatra September 10-12
The D&AD-backed Kyoorius Advertising, Digital and Design awards are announced. The 2014 Annual were launched with a gathering of creative and assorted media hands on Thursday evening
http://www.mxmindia.com/2014/10/kyoorius-announce-ad-awards-on-may-29-2015-designyatra-september-10-12/

Ranjona Banerji: No longer the future... Online journalism is the present!
Websites of newspapers have limited themselves either by laziness or having bought some spiel sold to them by owners and marketing managers, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-no-longer-the-future-online-journalism-is-the-present/

Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!
It's well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-art-of-mass-entertainment-oh-my-dog/

No change in rankings in Hindi GECs as Big Magic leads amongst newer lot
There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data
http://www.mxmindia.com/2014/10/no-change-in-rankings-in-hindi-gecs-as-big-magic-leads-amongst-newer-lot/

Nivea unveils campaign for Body Milk lotion
The objective of this TVC was to establish Nivea as the 'Dry Skin Expert'
http://www.mxmindia.com/2014/10/nivea-unveils-campaign-for-body-milk-lotion/

Designomics Awards 2014 ready for India showdown
The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value
http://www.mxmindia.com/2014/10/designomics-awards-2014-ready-for-india-showdown/

What Ticks for Indian Consumers/ Men - Ajay Trigunayat and Sanjay Tripathy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ajay Trigunayat and Sanjay Tripathy
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-ajay-trigunayat-and-sanjay-tripathy/

Logicserve Digital unveils digital inventory service LTD
LTD is an essential service for anyone looking at digital media buying around the world

http://www.mxmindia.com/2014/10/logicserve-digital-unveils-digital-inventory-service-ltd/

Stories on 28th Nov '13

Tooning Tarun Tejpal's Toxic Tale
Much has been spoken and written about the Tehelka founder's misdeeds. We reproduce here one of India's foremost editorial cartoonist Hemant Morparia's take in Mumbai Mirror + Jaldi 5 Q and A with Hemant Morparia: The seedy is not necessarily as Sleazy as the Mainstream can be.
http://www.mxmindia.com/2013/11/tooning-tarun-tejpals-toxic-tale/

Sony still at #6 among Hindi GECs. Star Plus #1, Colors #2, Zee #3
The TAM data for Week 47 came in today: Star Plus is the #1, Colors #2 and Zee #3. Life OK is #4, Sab at #5 and Sony at #6.
http://www.mxmindia.com/2013/11/sony-still-at-6-among-hindi-gecs-star-plus-1-colors-2-zee-3/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM at 5 pm today
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Martin Sorrell to a do a monthly show for CNBC-TV18
The WPP CEO will be a part of a new monthly show titled '30 Minutes with Martin Sorrell' on CNBC-TV18
http://www.mxmindia.com/2013/11/martin-sorrell-to-a-do-a-monthly-show-for-cnbc-tv18/

Gender sensitivity workshop on ad & media frat on Nov 29
Population First and Social Access will host the day-long workshop in Mumbai

http://www.mxmindia.com/2013/11/gender-sensitivity-workshop-on-ad-media-frat-on-nov-29/

Stories on 26th Nov '13

News channels maxed with Mumbai terror attack coverage: TAM data
According to TAM data, the highest genre share of news channels in the period 2001 to 2012 was in 2008 for Mumbai terror attacks coverage
http://www.mxmindia.com/2013/11/news-channel-genre-share-maxed-with-mumbai-terror-attack-coverage-since-2001-tam-data/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM on Nov 28
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Japanese firms advertise on cartoon shows to convey that its brands stand for high quality
The Japanese government has announced the launch of a new project to aid global promotion of the country's culture, including its anime, video games and cuisine
http://www.mxmindia.com/2013/11/japanese-firms-advertise-on-cartoon-shows-to-convey-that-its-brands-stand-for-high-quality/

Birla Sun Life MF gets Indigo to develop jaanotohmaano.com
Leo Burnett's Indigo Consulting blended latest trends in design and technology for simplified, jargon-free content

http://www.mxmindia.com/2013/11/birla-sun-life-mf-gets-indigo-to-develop-jaanotohmaano-com/

Stories on 19th October

NCT Data Wk 41 '11

http://www.mxmindia.com/2011/10/nct-data-wk-41-11/

GRP & Channel shares of HGECs- Wk 42 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-42-2011/

TAM data Top 10 programmes on HGEC - Wk 42'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4211/

English channels slipped on Kejriwal attack

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/english-channels-slipped-on-kejriwal-attack/

The Anchor: 6 reasons why ‘Likes’ aren’t a good indicator of Facebook popularity

There are hundreds of brands on Facebook at any given moment vying for your target group’s attention, even as Mark Zuckerberg introduces changes every few weeks.

http://www.mxmindia.com/2011/10/rohini-kapur%E2%80%99s-6-reasons-why-%E2%80%98likes%E2%80%99-aren%E2%80%99t-a-good-indicator-of-facebook-popularity/

Anil Thakraney: No Sahara for hockey

Every corporate has the right to decide where it parks its monies. But in Sahara’s case, the F1 investment seems a bit out of character. Almost like a ‘wannabe’ decision, so to speak.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-no-sahara-for-hockey/

NDTV’s Indian of the Year awarded, in style

Prannoy Roy and team ably led by Barkha Dutt were in their element and handled proceedings with aplomb.

http://www.mxmindia.com/2011/10/ndtv%E2%80%99s-indian-of-the-year-awarded/

Outlook to merge Profit, Business titles

The new year will see a merger of Outlook Profit with Outlook Business to become one magazine.

http://www.mxmindia.com/2011/10/outlook-to-merge-profit-business-titles/

First on MxMIndia: Pioneer bags BEST tender

Pioneer Publicity has won the BEST tender for advertising rights on single and double-decker buses, account size: Rs 85cr

http://www.mxmindia.com/2011/10/first-on-mxmindia-pioneer-bags-best-tender/

I want to put a ding in the universe: Steve Jobs

http://www.mxmindia.com/2011/10/i-want-to-put-a-ding-in-the-universe-steve-jobs/

Cadbury’s Diwali message with a twist

Life's not a box of chocolates: Cadbury is out to prove that Celebrations need not always be festive

http://www.mxmindia.com/2011/10/cadbury%E2%80%99s-diwali-message-with-a-twist/