Stories on 2nd April

Is Sachin's brand aura on the wane?
Despite a hundred 100s, Sachin Tendulkar scores a duck with new endorsements
http://www.mxmindia.com/2012/04/is-sachins-brand-aura-on-the-wane/


Jagran announces NaiDunia acquisition
It's now official. Jagran Prakashan Limited has announced its acquisition of NaiDunia, the leading daily of Madhya Pradesh and Chhattisgarh.
http://www.mxmindia.com/2012/04/jagran-announces-naidunia-acquisition/


Gautam Kiyawat to replace Punitha Arumugam as Group CEO @ Madison Media
Madison Media announced the appointment of Mr Gautam Kiyawat as replacement for Ms Punitha Arumugam as Group CEO
http://www.mxmindia.com/2012/04/gautam-kiyawat-to-replace-punitha-arumugam-as-madison-media-as-group-ceo/

Peter Mukerjea's Media Mullings: Murdochgate update
Sitting on the fence and watching these media moguls do a self-destructing act is motivating for those who don’t take life too seriously and recognize that being born with a silver spoon is as much a curse as a blessing.
http://www.mxmindia.com/2012/04/peter-mukerjeas-media-mullings-murdochgate-update/


Divya Marathi launches fifth edition from Solapur
With 5 editions of Divya Marathi, it now covers complete centralMaharashtra. Divya Marathi, Solapur is also the 65th Edition of the Group
http://www.mxmindia.com/2012/04/dainik-bhaskar-launches-fifth-edition-of-divya-marathi-from-solapur/


Hoshie Ghaswalla takes charge as CEO, Cybermedia
For the immediate future, Mr Ghaswalla has plans for the company going Digital
http://www.mxmindia.com/2012/04/hoshie-ghaswalla-takes-charge-as-ceo-cybermedia/


[PR] We're still a bunch of pimps: Vinod Nair, Clea
'The profession is filled with people who are aggressive, over-confident, self-assured and egoistic' - that's how Clea PR's CMD Vinod Nair describes the state of the industry today. This and more, in a free-and-frank with MxMIndia.
http://www.mxmindia.com/2012/04/pr-were-still-a-bunch-of-pimps-vinod-nair-clea/


Every man's new 'Mandate'
The latest offering from Magna is the 'The Ultimate Bible for Men'
http://www.mxmindia.com/2012/04/every-mans-new-mandate/


Ad Strat: The friendship pug
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/04/ad-strat-the-friendship-pug/


Zee Cine Awards beats all other Bollywood award shows in the US
Also sees record advertising revenue with mainstream advertisers
http://www.mxmindia.com/2012/04/zee-cine-awards-beats-all-other-bollywood-award-shows-in-the-us/


High five in DNA T20 season V @ New Delhi
DNA T20 has always positioned itself as a non-professional cricket carnival that brings with it a month-long dose of entertainment
http://www.mxmindia.com/2012/04/high-five-in-dna-t20-season-v-new-delhi/


The Anchor: Nagesh Alai on 6 ways advertising & promotion can prosper in the new fiscal
Ok, so it’s not the brightest of economic scenarios, but there are opportunities that Advertising and Promotions can leverage on, to surge ahead. Nagesh Alai tells it like it is.
http://www.mxmindia.com/2012/04/the-anchor-nagesh-alai-on-6-ways-advertising-promotion-can-prosper-in-the-new-fiscal/


Anil Thakraney: The Big Sachin Bash
A whole lot of huge names from all walks of life... industrialists, politicians, movie stars, sports stars, etc, were in dutiful attendance. I wonder if the allure had to do with the blaster or that the invite went from Mukeshbhai. I suspect it was the latter... no one in his/her right mind would wish to offend India’s richest man.
http://www.mxmindia.com/2012/04/anil-thakraney-the-big-sachin-bash/


[MJR] A man chasing his date of birth
On and on VK Singh whined about when he was born, and on and on went the media about great patriots and martyrs being ill-treated, until the Supreme Court turned down his plea

http://www.mxmindia.com/2012/04/mjr-a-man-chasing-his-date-of-birth/

Stories on 3rd October

Claims and counter-claims start after IRS 2011Q2 release

There are 3 newspapers which claim to be #2 in Mumbai and perhaps none of them are incorrect. Sigh!

http://www.mxmindia.com/2011/10/claims-and-counter-claims-start-after-irs-2011q2-release/

IRS Q2 2011 - South

http://www.mxmindia.com/2011/10/irs-q2-south/

IRS Q2 2011 Maharashtra & Gujarat

http://www.mxmindia.com/2011/10/irs-q2-maharashtra-gujarat/

IRS Q2 2011 Hindi Belt & North

http://www.mxmindia.com/2011/10/irs-q1-hindi-belt-north/

Freaking News | When newspapers twisted facts to suit themselves

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/10/when-newspapers-twisted-facts-to-suit-themselves/

Largest OOH display leaves footprint in Delhi

Delhi gets a new landmark as BIG Street and Mudra Max create the largest out-of-home display in Delhi for Reebok at Dhaula Kuan Airport Metro Station.

http://www.mxmindia.com/2011/10/largest-ooh-display-leaves-footprint-in-delhi/

UTV Stars cracks deal with Pakistan for PZ show

The new entrant on the Bollywood block is going international with celebrity chat show Up Close and Personal with PZ.

http://www.mxmindia.com/2011/10/breaking-news-utv-stars-cracks-deal-with-pakistan-for-preity-show/

Reviewing the Reviews: Sahib Biwi Aur Gangster

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-sahib-biwi-aur-gangster/

Join the MxMIndia Monday Debate: Are our papers and channels scared of taking on Big Biz?

How does a media house reconcile between the principles of journalism and the need to make money?

http://www.mxmindia.com/2011/10/join-the-mxmindia-monday-debate-are-our-newspapers-and-news-channels-scared-of-taking-on-big-business/

Double masthead for Bigg Boss innovation

Sunday MiD DAY gives readers a “Double Vaat” experience for Bigg Boss 5 promotion.

http://www.mxmindia.com/2011/10/double-masthead-for-bigg-boss-innovation/

Exploiting OOH's true potential: Mukesh Manik

If clients see pathbreaking billboard designs, they will demand them for their brands as well, says the Encyclomedia Networks man-in-charge

http://www.mxmindia.com/2011/10/mukesh-manik-exploiting-the-ooh-arena%E2%80%99s-true-potential/

Anil Thakraney’s Hard Knocks: Are newspaper owners in sleep mode?

India is that unique nation where dailies continue to thrive even as they struggle to survive in the rest of the world.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-are-newspaper-owners-in-sleep-mode/

M&M start toy store-y with Beanstalk

Mahindra & Mahindra opens first toy store Beanstalk to give tough competition to Mukesh Ambani-led Reliance Retail

http://www.mxmindia.com/2011/10/mm-start-toy-store-y-with-beanstalk/

FMCGs tread new paths for higher profits

FMCG companies such as Heinz India, Perfetti Van Melle and Glaxo SmithKline enter new product segments for higher profits

http://www.mxmindia.com/2011/10/fmcgs-tread-new-paths-for-higher-profits/

AdStrat: Survive the World by Contract Advtg

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta

http://www.mxmindia.com/2011/10/adstrat-survive-the-world-by-contract/

Mindshare strikes gold at the Mirchi Kaan Awards

Mindshare's ‘Team ABG’ struck Gold for its work on Idea Cellular in the 'Best use of Radio in a Campaign ' category

http://www.mxmindia.com/2011/10/mindshare-strikes-gold-at-the-mirchi-kaan-awards/

Zee's wakeup call for municipality over potholes

Sansanit Kanakhali (One Tight Slap), a social Initiative by Zee 24 Taas, tackled the bumpy subject of potholes.

http://www.mxmindia.com/2011/10/zees-wakeup-call-for-municipality-over-potholes/

Take 2 of Cornetto Luv Reels on MTV

Cornetto ‘Luv Reels Take 2’ by Kwality Wall’s Cornetto and MTV is hitting theatres on Friday, October 7 and premiering on MTV on October 14.

http://www.mxmindia.com/2011/10/take-2-of-cornetto-luv-reels-on-mtv/

Tablets soaring in Indian market

CyberMedia Research: India Media Tablet market emerges as 9-month sales touch 1.58 lakh units.

http://www.mxmindia.com/2011/10/tablets-soaring-in-indian-market/

The Anchor: Abraham Alapatt on 7 reasons a marketer prefers television to other media

Is television more powerful for marketers than other media? Why?

http://www.mxmindia.com/2011/10/the-anchor-abraham-alapatt-on-7-reasons-a-marketer-prefers-television-to-other-media/