Stories on 22nd Jul '15

'Is Anyone Listening?' @ Media Review 2015
The evening saw Shashi Sinha, Meenakshi Menon, Pradeep Dwivedi & Punitha Arumugam speak on combating the challenge of continuous partial attention of audiences
http://www.mxmindia.com/2015/07/is-anyone-listening-media-review-2015/

The Curious Case of Amitabh's Kisan Channel endorsement fee
Approved, then disapproved: Amitabh Bachchan's ad firm on DD Kisan's endorsement fee
http://www.mxmindia.com/2015/07/the-curious-case-of-amitabhs-kisan-channel-endorsement-fee/

Colors Infinity to launch on July 31
The launch line-up of the channel includes fare like Better Call Saul, The Flash, Orange Is The New Black, Fargo, TheBig C and My Kitchen Rules amongst others
http://www.mxmindia.com/2015/07/colors-infinity-to-launch-on-july-31/

Ogilvy Gurgaon strengthens leadership team
As part of this exercise, Alok Sinha has been brought in as President, Planning
http://www.mxmindia.com/2015/07/ogilvy-gurgaon-strengthens-leadership-team/

B4U to transform content delivery and playout operations with Amagi
The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings
http://www.mxmindia.com/2015/07/b4u-to-transform-content-delivery-and-playout-operations-with-amagi/

Parryware unveils new brand image
The new brand identity reflects the company's constant endeavor to innovate and redefine the bathroom products segment
http://www.mxmindia.com/2015/07/parryware-unveils-new-brand-image/

Media agencies battle it out at the BBC World News Football Connect 2015
Second annual tournament a hit as 18 teams battled to win 5-a-side championship
http://www.mxmindia.com/2015/07/media-agencies-battle-it-out-at-the-bbc-world-news-football-connect-2015/

Big Magic Ganga announces Season 6 of BIG Memsaab
Provides the largest platform for women of Bihar, Jharkhand & Eastern UP to show their talent on TV

http://www.mxmindia.com/2015/07/big-magic-ganga-announces-season-6-of-big-memsaab/

Stories on 12th Nov 14

Now & then: Here's how contemporary consumers behaved a decade ago
Devendra Chawla, CEO, Food Bazaar, chronicles the many shifts in consumer behaviour and attitude over the last decade.
http://www.mxmindia.com/2014/11/now-then-heres-how-contemporary-consumers-behaved-a-decade-ago/

Sanjeev Kotnala: Newspapers: Wanted One Good Reason...
The threat from  the global digital wave and mobile screens to print is more real than ever before, writes Sanjeev Kotnala in his curtain-raiser to the INMA South Asia Conference.
http://www.mxmindia.com/2014/11/sanjeev-kotnala-newspapers-wanted-one-good-reason/

Ad Club's Media Review sets its date with members
This year the event will have three experts presenting for 30 minutes each followed by a QnA session with the audience.
http://www.mxmindia.com/2014/11/ad-clubs-media-review-sets-its-date-with-members/

Vdopia unveils Chocolate, a scalable mobile video programmatic marketplace
The programme is built from the ground up solely for mobile video advertising.
http://www.mxmindia.com/2014/11/vdopia-unveils-chocolate-a-scalable-mobile-video-programmatic-marketplace/

Ruchi Soya unveils new TVC for Mahakosh
The new Mahakosh TVC with its brand ambassador Madhuri Dixit highlights the necessity of being fit.
http://www.mxmindia.com/2014/11/ruchi-soya-unveils-new-tvc-for-mahakosh/

What Ticks for Indian Consumers/ Women - Dhunji Wadia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dhunji Wadia
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-dhunji-wadia/

Stories on 2nd April

Is Sachin's brand aura on the wane?
Despite a hundred 100s, Sachin Tendulkar scores a duck with new endorsements
http://www.mxmindia.com/2012/04/is-sachins-brand-aura-on-the-wane/


Jagran announces NaiDunia acquisition
It's now official. Jagran Prakashan Limited has announced its acquisition of NaiDunia, the leading daily of Madhya Pradesh and Chhattisgarh.
http://www.mxmindia.com/2012/04/jagran-announces-naidunia-acquisition/


Gautam Kiyawat to replace Punitha Arumugam as Group CEO @ Madison Media
Madison Media announced the appointment of Mr Gautam Kiyawat as replacement for Ms Punitha Arumugam as Group CEO
http://www.mxmindia.com/2012/04/gautam-kiyawat-to-replace-punitha-arumugam-as-madison-media-as-group-ceo/

Peter Mukerjea's Media Mullings: Murdochgate update
Sitting on the fence and watching these media moguls do a self-destructing act is motivating for those who don’t take life too seriously and recognize that being born with a silver spoon is as much a curse as a blessing.
http://www.mxmindia.com/2012/04/peter-mukerjeas-media-mullings-murdochgate-update/


Divya Marathi launches fifth edition from Solapur
With 5 editions of Divya Marathi, it now covers complete centralMaharashtra. Divya Marathi, Solapur is also the 65th Edition of the Group
http://www.mxmindia.com/2012/04/dainik-bhaskar-launches-fifth-edition-of-divya-marathi-from-solapur/


Hoshie Ghaswalla takes charge as CEO, Cybermedia
For the immediate future, Mr Ghaswalla has plans for the company going Digital
http://www.mxmindia.com/2012/04/hoshie-ghaswalla-takes-charge-as-ceo-cybermedia/


[PR] We're still a bunch of pimps: Vinod Nair, Clea
'The profession is filled with people who are aggressive, over-confident, self-assured and egoistic' - that's how Clea PR's CMD Vinod Nair describes the state of the industry today. This and more, in a free-and-frank with MxMIndia.
http://www.mxmindia.com/2012/04/pr-were-still-a-bunch-of-pimps-vinod-nair-clea/


Every man's new 'Mandate'
The latest offering from Magna is the 'The Ultimate Bible for Men'
http://www.mxmindia.com/2012/04/every-mans-new-mandate/


Ad Strat: The friendship pug
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/04/ad-strat-the-friendship-pug/


Zee Cine Awards beats all other Bollywood award shows in the US
Also sees record advertising revenue with mainstream advertisers
http://www.mxmindia.com/2012/04/zee-cine-awards-beats-all-other-bollywood-award-shows-in-the-us/


High five in DNA T20 season V @ New Delhi
DNA T20 has always positioned itself as a non-professional cricket carnival that brings with it a month-long dose of entertainment
http://www.mxmindia.com/2012/04/high-five-in-dna-t20-season-v-new-delhi/


The Anchor: Nagesh Alai on 6 ways advertising & promotion can prosper in the new fiscal
Ok, so it’s not the brightest of economic scenarios, but there are opportunities that Advertising and Promotions can leverage on, to surge ahead. Nagesh Alai tells it like it is.
http://www.mxmindia.com/2012/04/the-anchor-nagesh-alai-on-6-ways-advertising-promotion-can-prosper-in-the-new-fiscal/


Anil Thakraney: The Big Sachin Bash
A whole lot of huge names from all walks of life... industrialists, politicians, movie stars, sports stars, etc, were in dutiful attendance. I wonder if the allure had to do with the blaster or that the invite went from Mukeshbhai. I suspect it was the latter... no one in his/her right mind would wish to offend India’s richest man.
http://www.mxmindia.com/2012/04/anil-thakraney-the-big-sachin-bash/


[MJR] A man chasing his date of birth
On and on VK Singh whined about when he was born, and on and on went the media about great patriots and martyrs being ill-treated, until the Supreme Court turned down his plea

http://www.mxmindia.com/2012/04/mjr-a-man-chasing-his-date-of-birth/