Stories on 16th Oct '12

Now, learn the Big Bang Theory on ZeeQ
Worried that the kids are hooked to Sheldon & Co on the GECs? Enter: ZeeQ, billed as India's first edutainment channel, from the Zee group
http://www.mxmindia.com/?p=33709

Coke, Pepsi, Reckitt, Heinz among MNCs bringing back Indian expats to head domestic ops
Leading multinationals parachute experienced pros to lead their India operations
http://www.mxmindia.com/?p=33710

Jaldi 5 with Raj Datta: TOI has a strong youth connect but ABP is undisputed leader
Raj Datta, Senior GM, MPG-Kolkata on his first impressions on the new TOI group daily Ei Samay and whether it will be able to dent the market
http://www.mxmindia.com/?p=33707

Taproot India creates its first campaign for Karbonn Mobile
Taproot has created series of TVCs for Karbonn Smart Mobile which is the official sponsor of the Champions League Twenty20 currently being played in South Africa
http://www.mxmindia.com/?p=33708

COFI has reservations about digitization
The absence of a-la-carte choice for DTH subscribers was put forth by the Cable Operators Federation of India
http://www.mxmindia.com/?p=33705

Gully cricket courtesy Discovery Kids in Howzzattt
Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids
http://www.mxmindia.com/?p=33703

Maya, Vimanika bring mythological characters to TV
Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna
http://www.mxmindia.com/?p=33704

The Anchor: 6 ways a digital agency can maximize profits
Digital is a dynamic world; here’s how an agency can milk it best, writes Saurabh Parmar
http://www.mxmindia.com/?p=33702

Ranjona Banerji: Freaking News
Ranjona Banerji reviews the fare on news television, the morning papers, the Web and wherever it comes from!
http://www.mxmindia.com/?p=33769

Signposts... October 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33765

Stories on 3rd October

Claims and counter-claims start after IRS 2011Q2 release

There are 3 newspapers which claim to be #2 in Mumbai and perhaps none of them are incorrect. Sigh!

http://www.mxmindia.com/2011/10/claims-and-counter-claims-start-after-irs-2011q2-release/

IRS Q2 2011 - South

http://www.mxmindia.com/2011/10/irs-q2-south/

IRS Q2 2011 Maharashtra & Gujarat

http://www.mxmindia.com/2011/10/irs-q2-maharashtra-gujarat/

IRS Q2 2011 Hindi Belt & North

http://www.mxmindia.com/2011/10/irs-q1-hindi-belt-north/

Freaking News | When newspapers twisted facts to suit themselves

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/10/when-newspapers-twisted-facts-to-suit-themselves/

Largest OOH display leaves footprint in Delhi

Delhi gets a new landmark as BIG Street and Mudra Max create the largest out-of-home display in Delhi for Reebok at Dhaula Kuan Airport Metro Station.

http://www.mxmindia.com/2011/10/largest-ooh-display-leaves-footprint-in-delhi/

UTV Stars cracks deal with Pakistan for PZ show

The new entrant on the Bollywood block is going international with celebrity chat show Up Close and Personal with PZ.

http://www.mxmindia.com/2011/10/breaking-news-utv-stars-cracks-deal-with-pakistan-for-preity-show/

Reviewing the Reviews: Sahib Biwi Aur Gangster

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-sahib-biwi-aur-gangster/

Join the MxMIndia Monday Debate: Are our papers and channels scared of taking on Big Biz?

How does a media house reconcile between the principles of journalism and the need to make money?

http://www.mxmindia.com/2011/10/join-the-mxmindia-monday-debate-are-our-newspapers-and-news-channels-scared-of-taking-on-big-business/

Double masthead for Bigg Boss innovation

Sunday MiD DAY gives readers a “Double Vaat” experience for Bigg Boss 5 promotion.

http://www.mxmindia.com/2011/10/double-masthead-for-bigg-boss-innovation/

Exploiting OOH's true potential: Mukesh Manik

If clients see pathbreaking billboard designs, they will demand them for their brands as well, says the Encyclomedia Networks man-in-charge

http://www.mxmindia.com/2011/10/mukesh-manik-exploiting-the-ooh-arena%E2%80%99s-true-potential/

Anil Thakraney’s Hard Knocks: Are newspaper owners in sleep mode?

India is that unique nation where dailies continue to thrive even as they struggle to survive in the rest of the world.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-are-newspaper-owners-in-sleep-mode/

M&M start toy store-y with Beanstalk

Mahindra & Mahindra opens first toy store Beanstalk to give tough competition to Mukesh Ambani-led Reliance Retail

http://www.mxmindia.com/2011/10/mm-start-toy-store-y-with-beanstalk/

FMCGs tread new paths for higher profits

FMCG companies such as Heinz India, Perfetti Van Melle and Glaxo SmithKline enter new product segments for higher profits

http://www.mxmindia.com/2011/10/fmcgs-tread-new-paths-for-higher-profits/

AdStrat: Survive the World by Contract Advtg

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta

http://www.mxmindia.com/2011/10/adstrat-survive-the-world-by-contract/

Mindshare strikes gold at the Mirchi Kaan Awards

Mindshare's ‘Team ABG’ struck Gold for its work on Idea Cellular in the 'Best use of Radio in a Campaign ' category

http://www.mxmindia.com/2011/10/mindshare-strikes-gold-at-the-mirchi-kaan-awards/

Zee's wakeup call for municipality over potholes

Sansanit Kanakhali (One Tight Slap), a social Initiative by Zee 24 Taas, tackled the bumpy subject of potholes.

http://www.mxmindia.com/2011/10/zees-wakeup-call-for-municipality-over-potholes/

Take 2 of Cornetto Luv Reels on MTV

Cornetto ‘Luv Reels Take 2’ by Kwality Wall’s Cornetto and MTV is hitting theatres on Friday, October 7 and premiering on MTV on October 14.

http://www.mxmindia.com/2011/10/take-2-of-cornetto-luv-reels-on-mtv/

Tablets soaring in Indian market

CyberMedia Research: India Media Tablet market emerges as 9-month sales touch 1.58 lakh units.

http://www.mxmindia.com/2011/10/tablets-soaring-in-indian-market/

The Anchor: Abraham Alapatt on 7 reasons a marketer prefers television to other media

Is television more powerful for marketers than other media? Why?

http://www.mxmindia.com/2011/10/the-anchor-abraham-alapatt-on-7-reasons-a-marketer-prefers-television-to-other-media/