Stories on 8th December

Remembering David Ogilvy
As the Ogilvy India Alumni celebrates the great adman's 100th year this evening, former Ogilvyian Sumit Roy pays a tribute
http://www.mxmindia.com/2011/12/remembering-david-ogilvy/

Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

Govt approves Walt Disney's shareholding in UTV to 100%
The Cabinet Committee on Economic Affairs has approved the proposal of Walt Disney Company to up its shareholding in UTV to 100%
http://www.mxmindia.com/2011/12/walt-disney-se-proposes-to-increases-its-utv-shareholding/

As the $ rises, pay more for FMCGs & white goods
FMCG, consumer durables prices rise on rupee volatility
http://www.mxmindia.com/2011/12/as-the-rises-pay-more-for-fmcgs-white-goods/

Mediaah!: Oh MiD-Day, my MiD-Day!
Pradyuman Maheshwari on the mess at Mid-Day, Minister Sibal's plans to screen the Net, credible awards and the Mediaah! take on who's a worthy Impact Person of the Year
http://www.mxmindia.com/2011/12/mediaah-oh-mid-day-my-mid-day/

Your fill of Dev Anand on Shemaroo
Shemaroo Entertainment pays fulsome tribute to the evergreen hero of Hindi cinema, Dev Anand, with dedicated YouTube channels showcasing the songs picturised on him.
http://www.mxmindia.com/2011/12/your-fill-of-dev-anand-on-shemaroo/

The Anchor: 7 reasons why taking risks in ideas works
Rahul Mathew on why not taking a risk is sometimes more hazardous.
http://www.mxmindia.com/2011/12/the-anchor-7-reasons-why-taking-risks-in-ideas-works/

Saregama, UTV Bindass tie up for music talent show
Saregama ties up with UTV Bindass to revive mainstream popular music
http://www.mxmindia.com/2011/12/saregama-utv-bindass-tie-up-for-music-talent-show/

PR Grid wins global 'effective communication' award
Ajay Garkal, Principal Associate of PR Grid, received the 'Most Effective Media Communication' award at the Global Awards for Brand Excellence during the recently concluded World Brand Congress 2011 in Mumbai.
http://www.mxmindia.com/2011/12/pr-grid-wins-global-effective-communication-award/

Digitization will boost TV industry: MPA report
Digital mandate to benefit the industry and the consumer: Media Partners Asia
http://www.mxmindia.com/2011/12/digitization-will-boost-tv-industry-mpa-report/

Much admiration for glam add-ons
In Freaking News, Ranjona Banerji reviews the fare on primetime news and the morning papers
http://www.mxmindia.com/2011/12/much-admiration-for-glam-add-ons/

Stories on 5th December

Very challenging times for radio: Rana Barua
Red FM COO Rana Barua speaks about FM phase III and how radio can emerge stronger from the current slowdown
http://www.mxmindia.com/2011/12/very-challenging-times-for-radio/

The Anchor: Piyush Pandey picks his 6 all-time favourite Dev Anand numbers
'Dev Anand was mortal?' went one Facebook reaction, and indeed it seemed as if the 'evergreen hero' would sing and dance his way through life forever. Adman Piyush Pandey lists but half a dozen of the eternally memorable songs picturised on Dashing Dev
http://www.mxmindia.com/2011/12/the-anchor-six-favourite-dev-anand-numbers/

Change is the biggest challenge, says Divya Gupta (now @ Dentsu Media)
Divya Gupta talks about the road ahead for the media industry.
http://www.mxmindia.com/2011/12/change-the-biggest-challenge/

RAMcheck: Some surprises in 4-metro stats for Aug to mid-Oct
Radio Audience Measurement (RAM) on December 2 released its latest radio listenership figures for Week 35-38 and Week 39-42. Some highlights
http://www.mxmindia.com/2011/12/latest-ram-numbers-throw-up-some-surprises/

Emgee group gives Quadrant creative mandates
In a multi-agency pitch, EMGEE Group has provided Quadrant Communications with the creative mandates for their property in Goa called Anantham.
http://www.mxmindia.com/2011/12/emgee-group-gives-quadrant-creative-mandates/

Reviewing the Reviews: The Dirty Picture
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-the-dirty-picture/

Moneycontrol.com launches first app for iPad
The new moneycontrol.com iPad app will provide enhanced real-time access to financial markets.
http://www.mxmindia.com/2011/12/moneycontrol-com-launches-first-app-for-ipad/

Aidem Ventures to handle sales for The Economist online in India
Aidem Ventures has been appointed as the media representative for The Economist online business in India.
http://www.mxmindia.com/2011/12/aidem-ventures-to-handle-sales-for-the-economist-online-in-india/

AdStrat: Humming Girl
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/humming-girl/

Thakraney: Sony after KBC. Reality shows must face the music
Are reality shows over-hyped in the desi entertainment channels? Are they worth all the effort and the expenditure? Is too much expectation being loaded on them?
http://www.mxmindia.com/2011/12/hard-knocks-reality-shows-must-face-the-music/

Raking up Ramanujan
In Freaking News, Ranjona Banerji reviews the fare on primetime news and the morning papers
http://www.mxmindia.com/2011/12/raking-up-ramanujan/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/