Stories on 8th May

Hindi Hinterland: Happenin' & How!
The states of UP, MP, Bihar & Jharkhand are the new growth centres, notes a special volume presented by Big Magic and produced by MxMIndia
http://www.mxmindia.com/2012/05/hindi-hinterland-happenin-how/

Hindustan Unilever to study how we shop
The centre at Hindustan Unilever's headquarter at Andheri will be used by several group companies in developing and emerging markets to understand how people shop
http://www.mxmindia.com/2012/05/hindustan-unilever-to-study-how-we-shop/

Satyamev Jayate reports gr8 Chrome numbers
Aamir Khan's Satyamev Jayate has reported  "unprecedented" launch episode numbers, reports Chrome Data Analytics and Media
http://www.mxmindia.com/2012/05/satyamev-jayate-reports-gr8-chrome-numbers/

54 Days to D-Day | Industry voices concerns on sunset date (Video)
MxMIndia caught up with various stakeholders of broadcast and cable industry to get their responses on the recently issued TRAI tariff order and to understand their respective concerns in the run up to digitization of cable television
http://www.mxmindia.com/2012/05/54-days-to-d-day-industry-worries-on-sunset-date-video/

RAMcheck: Besides Mumbai, no change in #1s
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/05/ramcheck-besides-mumbai-no-change-in-1-rankings/

Today's ad industry is all about business: Sanyal
Published by Fingerprint, Life In A Rectangle is a candid memoir where adman Sujit Sanyal narrates some revealing, some intriguing and other whacky stories about the advertising world from his Clarion days
http://www.mxmindia.com/2012/05/todays-ad-industry-is-all-about-business-sanyal/

Moneycontrol unveils online investor event
The day-long event will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2012/05/moneycontrol-unveils-online-investor-event/

The Anchor: Naresh Gupta lists 10 reasons why one should go independent
The buck truly stops at you. There are no approvals to be sought; there are no conflicting egos to be settled, says Naresh Gupta
http://www.mxmindia.com/2012/05/the-anchor-naresh-gupta-lists-10-reasons-why-one-should-go-independent/

Debrief: Limca: Freshness badhao, not pyaas!
I think makers of Limca have blundered big-time on this one. For one, Bebo is over-used in advertising. Waste of money. Cricket has been flogged to death, so that's a waste of time
http://www.mxmindia.com/2012/05/debrief-limca-freshness-badhao-not-pyaas/

[MJR] The Modi merry-go-round continues
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-the-modi-merry-go-round-continues/

India will be key growth engine market: Clive Armitage
Clive Armitage, Co-founder & CEO of Bite Communications highlights a few markets that would help bring growth to the agency and maps out new avenues that would put the agency on a higher pedestal in the months to come
http://www.mxmindia.com/2012/05/india-will-be-key-growth-engine-market-clive-armitage/

Stories on 10th April

Why Cag has stopped awarding seniors
They used to be among the most coveted honours for creative talent but at 63rd Cag awards last Saturday, only young talent & a veteran were recognised
http://www.mxmindia.com/2012/04/why-cag-has-stopped-awarding-seniors/

9 Days to Go-Goafest | Shashi Sinha on the judging process
Sinha is upbeat on crossing the first hurdle of judging and promises that this year the work showcased at the Fest will be high quality
http://www.mxmindia.com/2012/04/9-days-to-go-goafest-2012-shashi-sinha-on-the-judging-process/

TV Today scrip rises on rumours of AV Birla group picking up stake in Living Media
TV Today scrip rises on rumours of AV Birla Group picking up stake in Living Media
http://www.mxmindia.com/2012/04/tv-today-scrip-rises-on-rumours-of-av-birla-group-picking-up-stake/

Fm y'day: Deepak Lamba quits Bloomberg UTV
Bloomberg UTV business head Deepak Lamba is moving on. Destination and his replacement are not known
http://www.mxmindia.com/2012/04/deepak-lamba-to-move-on-from-bloomberg-utv/

RAMcheck: No change in #1 stations across RAM markets
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/04/ramcheck-no-change-in-number-one-stations-across-ram-markets/

MY FM launches Mobile App for android phone users
The mobile app has unique integrated features designed keeping the brand engagement in mind
http://www.mxmindia.com/2012/04/my-fm-launches-mobile-app-for-android-phone-users/

The Anchor: Anita Nayyar on 6 things she has learnt from being in the media business
One learns from every profession but it’s a different learning if one has had a dramatic shift in professions, says Nayyar
http://www.mxmindia.com/2012/04/anchor-anita-nayyar-on-6-things-she-has-learnt-from-being-in-the-media-biz/

Debrief: Tata Docomo: Entertaining and effective
Good approach. By demonstrating the scheme laterally, they have made the Docomo offer get wings
http://www.mxmindia.com/2012/04/debrief-tata-docomo-entertaining-and-effective/

For the 100th edition of Freaking News, some TV awards
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/2012/04/mjr-for-the-100th-edition-of-freaking-news-some-tv-awards/

Stories on 23rd March

TRAI-ing time for TV with ad curbs
Not everyone is happy at the prospect of having TV ads cut & curtailed. MxMIndia speaks to stakeholders about the move
http://www.mxmindia.com/2012/03/trai-ing-time-for-tv-with-ad-curbs/


Comment: Is Facebook the new centre of the digi universe?
Far from being a casual youth-centric online hangout place, Facebook is increasingly becoming the focal point for all things digital, including businesses, writes Hareesh Tibrewala.
http://www.mxmindia.com/2012/03/comment-is-facebook-the-new-centre-of-the-digi-universe/


100 Days to D-Day… but where are the Set-Top Boxes?
Only 100 days to go for digitization and the ground reality does not look too promising at this point. MxM India spoke to a cross-section of stakeholders in distribution to get a clearer picture of the ground reality from the cable operators’ end.
http://www.mxmindia.com/2012/03/100-days-to-d-day%e2%80%a6but-where-are-the-set-top-boxes/


RAMcheck: What women listen to...
Which are the most popular FM stations among women? MxMIndia shifts focus on women listenership trends in the four RAM (Radio Audience Measurement) - Mumbai, Delhi, Bengaluru and Kolkata.
http://www.mxmindia.com/2012/03/ramcheck-what-women-listen-to/


Pradeep Guha is Chairman of AFAA
The General Body of the Asian Federation of Advertising Associations (AFAA) has unanimously elected Pradeep Guha, representing the Advertising Council of India, as the Chairman of its newly mandated Executive Committee for a period of four years.
http://www.mxmindia.com/2012/03/pradeep-guha-is-chairman-of-afaa/


Ashutosh: Anna book is written in anger
At the release of his book titled, ‘Anna: 13 Days That Awakened India’, journalist Ashutosh said his book was written in anger at the ‘elitist’ section of society for having failed to understand the anti-corruption movement, and he chose to write in English as he wanted them to read the book.
http://www.mxmindia.com/2012/03/ashutosh-anna-book-is-written-in-anger/


Goafest 2012: Jury chairpersons announced for Creative Abby and Media Abby shortlists
The Awards Governing Council of the Abby Awards at Goafest has announced its team of Jury Chairpersons for the Creative Abbies this year. This year, Goafest has received more than 4,250 entries for the Creative Abby awards. The judging process will commence in Mumbai from Saturday, March 24, 2012.
http://www.mxmindia.com/2012/03/goafest-2012-jury-chairpersons-announced-for-creative-abby-and-media-abby-shortlists/


[MxM Radio] The viral effect is baffling: Anil Srivatsa
Veteran radioman Anil Srivatsa, impressed by the speed of spread on social media, talks about his internet-based radio company, and the special-interest internet radio service Radiowalla.
http://www.mxmindia.com/2012/03/mxm-radio-the-viral-effect-is-baffling-anil-srivatsa/


Rockstar wins album of the year at Radio Mirchi Awards
The fourth Mirchi Music Awards honoured music talent across 24 categories as Radio Mirchi paid its tribute to music with much extravaganza and fanfare. Royal Stag was the title sponsor.
http://www.mxmindia.com/2012/03/rockstar-wins-album-of-the-year-at-radio-mirchi-awards/


Sourav Ganguly to lead Pune Warriors in IPL5
Pune Warriors India will dazzle on the ground in new turquoise blue and silver jerseys.
http://www.mxmindia.com/2012/03/sourav-ganguly-to-lead-pune-warriors-in-ipl5/


Water bottle for the front page of DNA
DNA made a splash by innovating with a 5th colour, promoting Tupperware’s newly-launched water bottles.

http://www.mxmindia.com/2012/03/water-bottle-for-the-front-page-of-dna/

Samyukth Sridharan  joins Cleartrip as President and Chief Operating Officer
Cleartrip has appointed Samyukth Sridharan as President and Chief Operating Officer.
http://www.mxmindia.com/2012/03/samyukth-sridharan-joins-cleartrip-as-president-and-chief-operating-officer/


The Anchor: The 6 Cs of the TV business in South India
Remember these tips and stay Cool, says Anup Chandrasekharan.
http://www.mxmindia.com/2012/03/the-anchor-the-6-cs-of-the-tv-business-in-south-india/


Is 'Kahaani' the gamechanger?
One really hopes Kahaani's success at the box office will make movie makers introspect and go back to making the script the hero, writes Anil Thakraney
http://www.mxmindia.com/2012/03/anil-thakraney-is-kahaani-the-gamechanger/


Freaking News: Much ado about Time’s Modi cover?
Danish super-chef Rene Redzepi got a four-page spread in the same issue that aapro Narendra Modi got two, notes Ranjona Banerji in the 95th edition of Freaking News

http://www.mxmindia.com/2012/03/freaking-news-much-ado-about-time%e2%80%99s-modi-cover/

Stories on 6th March

IRS Q4 2011: Dailies flourish Year-on-Year
Eight of the Top 10 publications have grown in their AIR (Average Issue Readership) Year-on-Year (YoY). Daily Thanthi, Lokmat and Dainik Bhaskar have registered the highest growths in AIR
http://www.mxmindia.com/2012/03/irs-q4-2011-dailies-flourish-year-on-year/

IRS Q4 2011: Not much change in rankings but dailies witness significant growth
Most of the dailies, be it Hindi, English or other regional languages, have shown an upward trend in their readership, as indicated by the Average Issue Readership figures
http://www.mxmindia.com/2012/03/irs-2011q4-not-much-change-in-rankings-but-dailies-witness-significant-growth/

IRS Q4 2011: Same old magazine story
English magazines may bring some respite to the sector after the results of the 2011 Q4 IRS show an overall lack of growth.
http://www.mxmindia.com/2012/03/irs-2011q4-same-old-magazine-story/

IRS Q4 2011: Media consumption grows but Radio and Cinema continue to decline
After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent
http://www.mxmindia.com/2012/03/irs-2011-q4-media-consumption-grows-but-radio-and-cinema-continue-to-decline/

Havas Media wins Air France global account
As the global agency of record, MPG and Havas Digital will continue to handle both the online and offline media responsibilities for the airline in all 54 Air France markets
http://www.mxmindia.com/2012/03/havas-media-wins-air-france-global-account/

Neo nets Micromax to sponsor Asia Cup 2012
Bags title sponsorship for biggest cricket championship inAsiafor the second consecutive year
http://www.mxmindia.com/2012/03/neo-nets-micromax-to-sponsor-asia-cup-2012/

Sahara One hikes ad tariff post healthy ratings
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.
http://www.mxmindia.com/2012/03/sahara-one-hikes-ad-tariff-post-healthy-ratings/

RAMcheck: More surprises for FM players
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/03/ramcheck-more-surprises-for-fm-players/

Chaitanya Prabhu joins Jump Games as Business Head
Mr Prabhu has an experience of over 13 years, out of which seven have been in pure digital arena
http://www.mxmindia.com/2012/03/chaitanya-prabhu-joins-jump-games-as-business-head/

ASCI upholds complaints against 17 of 31 ads
The Consumer Complaints Council (CCC) of ASCI upheld complaints made against 17 advertisements, from various sectors like agro products, deos, and Home Shopping Networks
http://www.mxmindia.com/2012/03/asci-upholds-complaints-against-17-of-31-ads/

7 reasons all creative agencies must be at GoaFest
Not going to GoaFest? Fix that, in seven shakes of an aircraft’s tail! Dhunji Wadia tells you why
http://www.mxmindia.com/2012/03/7-reasons-all-creative-agencies-must-be-at-goafest/

Debrief: Where's the Fevi magic?
This ad is from the house of Fevicol, and these guys have set a very high benchmark for themselves. When you view the new ad in that context, it’s a let-down
http://www.mxmindia.com/2012/03/debrief-wheres-the-fevi-magic/

Freaking News: SP goes UP, Times Now went down
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-sp-goes-up-times-now-went-down/

Stories on 16th February

MSL Group on overdrive with social media
Gaurav Mishra-led team develops proprietary tools to scale the SM space and help businesses embrace innovations
http://www.mxmindia.com/2012/02/msl-group-adopts-unique-approach-to-tap-social-media-space/


Marico buys Paras personal care brands from Reckitt Benckiser
The transaction will involve transfer of all key assets, including intellectual property rights, supply agreements and third-party manufacturing agreements
http://www.mxmindia.com/2012/02/marico-buys-paras-personal-care-brands-from-reckitt-benckiser/


Anupriya Acharya to head Unilever biz @ Mindshare
In this role she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lankaat Mindshare Fulcrum
http://www.mxmindia.com/2012/02/anupriya-acharya-to-head-unilever-biz-mindshare/


RAMcheck: Most popular FM stations heard out of home
According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places
http://www.mxmindia.com/2012/02/ramcheck-most-popular-fm-stations-out-of-home/


PRCI inducts NS Rajan in the Hall of Fame
Every year the PRCI looks at eminent professionals from the PR discipline in India and selects the chosen ones for inclusion in the Hall of Fame
http://www.mxmindia.com/2012/02/prci-inducts-ns-rajan-in-the-hall-of-fame/


Hay Group appoints 20:20 MSL as its strategic communications partner in India
20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm
http://www.mxmindia.com/2012/02/hay-group-appoints-2020-msl-as-its-strategic-communications-partner-in-india/


Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards
The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication
http://www.mxmindia.com/2012/02/zzebra-pr-wins-gold-from-prci-for-their-work-on-promoting-iifa-awards/


Associated Advertising starts the year with 6 awards at the PRCI Global Conclave
Received a PRCI Golden Award for their Apollo Hospital TV commercial, 2 Silvers, 2 Bronzes and 2nd runner up award in the overall category
http://www.mxmindia.com/2012/02/associated-advertising-starts-the-year-with-6-awards-at-the-prci-global-conclave/


The Anchor: 5 reasons why FM Phase III is very important for FM radio growth?
Phase III will open up a lot of job opportunities. Multiple licensing, news and networking will open up jobs, feels Rana Barua
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-fm-phase-iii-is-very-important-for-fm-radio-growth/


Debrief: Chevrolet's emotional route connects
I think Chevrolet is doing the right thing. It makes sense to create an umbrella corporate campaign that rides on raw emotions
http://www.mxmindia.com/2012/02/debrief-chevrolets-emotional-route-connects/


Shiv Sena on shaky ground, elections to decide all
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/shiv-sena-on-shaky-ground-elections-to-decide-all/

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/

Stories on 5th December

Very challenging times for radio: Rana Barua
Red FM COO Rana Barua speaks about FM phase III and how radio can emerge stronger from the current slowdown
http://www.mxmindia.com/2011/12/very-challenging-times-for-radio/

The Anchor: Piyush Pandey picks his 6 all-time favourite Dev Anand numbers
'Dev Anand was mortal?' went one Facebook reaction, and indeed it seemed as if the 'evergreen hero' would sing and dance his way through life forever. Adman Piyush Pandey lists but half a dozen of the eternally memorable songs picturised on Dashing Dev
http://www.mxmindia.com/2011/12/the-anchor-six-favourite-dev-anand-numbers/

Change is the biggest challenge, says Divya Gupta (now @ Dentsu Media)
Divya Gupta talks about the road ahead for the media industry.
http://www.mxmindia.com/2011/12/change-the-biggest-challenge/

RAMcheck: Some surprises in 4-metro stats for Aug to mid-Oct
Radio Audience Measurement (RAM) on December 2 released its latest radio listenership figures for Week 35-38 and Week 39-42. Some highlights
http://www.mxmindia.com/2011/12/latest-ram-numbers-throw-up-some-surprises/

Emgee group gives Quadrant creative mandates
In a multi-agency pitch, EMGEE Group has provided Quadrant Communications with the creative mandates for their property in Goa called Anantham.
http://www.mxmindia.com/2011/12/emgee-group-gives-quadrant-creative-mandates/

Reviewing the Reviews: The Dirty Picture
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-the-dirty-picture/

Moneycontrol.com launches first app for iPad
The new moneycontrol.com iPad app will provide enhanced real-time access to financial markets.
http://www.mxmindia.com/2011/12/moneycontrol-com-launches-first-app-for-ipad/

Aidem Ventures to handle sales for The Economist online in India
Aidem Ventures has been appointed as the media representative for The Economist online business in India.
http://www.mxmindia.com/2011/12/aidem-ventures-to-handle-sales-for-the-economist-online-in-india/

AdStrat: Humming Girl
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/humming-girl/

Thakraney: Sony after KBC. Reality shows must face the music
Are reality shows over-hyped in the desi entertainment channels? Are they worth all the effort and the expenditure? Is too much expectation being loaded on them?
http://www.mxmindia.com/2011/12/hard-knocks-reality-shows-must-face-the-music/

Raking up Ramanujan
In Freaking News, Ranjona Banerji reviews the fare on primetime news and the morning papers
http://www.mxmindia.com/2011/12/raking-up-ramanujan/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/