Stories on 17th Apr'13

Time to toughen stand, urges Abby superjury
In a connected world, plagiarism cases can be easily caught. MxMIndia speaks to some of the Creative Abby 'superjury' members who will look into the many complaints lodged
http://www.mxmindia.com/2013/04/time-to-toughen-stand-urge-superjury-members/

Focus advt sets up Worldoo, an online ecosystem for kids
Targeted at 6-12-year-olds and set up from scratch with a development spend of Rs 3 crore, Worldoo promises entertainment and education through an interactive experience
http://www.mxmindia.com/2013/04/focus-advt-sets-up-worldoo-an-online-ecosystem-for-kids/

IAA launches webinar series, Google's Rajan Anandan to address inaugural session on April 25
The account will be handled by the agency's Mumbai office
http://www.mxmindia.com/2013/04/iaa-launches-webinar-series-rajan-anandan-to-address-inaugural-session-on-april-25/

Web18 elevates Joyson Thomas, Rajan Srinivasan
Web 18 has strengthens its leadership team, appointing CEOs for Moneycontrol.com and Ibnlive.com
http://www.mxmindia.com/2013/04/web18-elevates-joyson-thomas-rajan-srinivasan/

Ormax launches forecast model for Hindi GEC launch viewership
Media insights firm Ormax Media announced the launch of OWA, India's first scientific launch viewership forecasting model for Hindi GECs. OWA stands for Opening Week Average
http://www.mxmindia.com/2013/04/ormax-launches-owa-forecast-model-for-hindi-gec-launch-viewership/

Nutrela Soya Food launches new campaign
The TVC has been conceptualized by Soho Square Mumbai and produced by Apocalypso. Madison Media is the media agency
http://www.mxmindia.com/2013/04/nutrela-soya-food-launches-new-campaign/

Anil Thakraney: CCTV footage should be used to kill apathy
What got my anger on the boil, more than the US bombings, is something that happened in our own backyard: Cruel apathy shown by many motorists during the horrible Jaipur road accident, and the resultant tragedy
http://www.mxmindia.com/2013/04/anil-thakraney-cctv-footage-should-be-used-to-kill-apathy/

Big CBS expands reach in 1mn+ HSMs
Along with 8 metros, the channel will now be available across 30 million households in Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan
http://www.mxmindia.com/2013/04/big-cbs-expands-reach-in-1mn-hsms/

ANCHOR | One Big Idea by Deepa Gahlot: Creating Connoisseurs
http://www.mxmindia.com/2013/04/one-big-idea-by-deepa-gahlot-creating-connoisseurs/

Stories on 5th December

Very challenging times for radio: Rana Barua
Red FM COO Rana Barua speaks about FM phase III and how radio can emerge stronger from the current slowdown
http://www.mxmindia.com/2011/12/very-challenging-times-for-radio/

The Anchor: Piyush Pandey picks his 6 all-time favourite Dev Anand numbers
'Dev Anand was mortal?' went one Facebook reaction, and indeed it seemed as if the 'evergreen hero' would sing and dance his way through life forever. Adman Piyush Pandey lists but half a dozen of the eternally memorable songs picturised on Dashing Dev
http://www.mxmindia.com/2011/12/the-anchor-six-favourite-dev-anand-numbers/

Change is the biggest challenge, says Divya Gupta (now @ Dentsu Media)
Divya Gupta talks about the road ahead for the media industry.
http://www.mxmindia.com/2011/12/change-the-biggest-challenge/

RAMcheck: Some surprises in 4-metro stats for Aug to mid-Oct
Radio Audience Measurement (RAM) on December 2 released its latest radio listenership figures for Week 35-38 and Week 39-42. Some highlights
http://www.mxmindia.com/2011/12/latest-ram-numbers-throw-up-some-surprises/

Emgee group gives Quadrant creative mandates
In a multi-agency pitch, EMGEE Group has provided Quadrant Communications with the creative mandates for their property in Goa called Anantham.
http://www.mxmindia.com/2011/12/emgee-group-gives-quadrant-creative-mandates/

Reviewing the Reviews: The Dirty Picture
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-the-dirty-picture/

Moneycontrol.com launches first app for iPad
The new moneycontrol.com iPad app will provide enhanced real-time access to financial markets.
http://www.mxmindia.com/2011/12/moneycontrol-com-launches-first-app-for-ipad/

Aidem Ventures to handle sales for The Economist online in India
Aidem Ventures has been appointed as the media representative for The Economist online business in India.
http://www.mxmindia.com/2011/12/aidem-ventures-to-handle-sales-for-the-economist-online-in-india/

AdStrat: Humming Girl
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/humming-girl/

Thakraney: Sony after KBC. Reality shows must face the music
Are reality shows over-hyped in the desi entertainment channels? Are they worth all the effort and the expenditure? Is too much expectation being loaded on them?
http://www.mxmindia.com/2011/12/hard-knocks-reality-shows-must-face-the-music/

Raking up Ramanujan
In Freaking News, Ranjona Banerji reviews the fare on primetime news and the morning papers
http://www.mxmindia.com/2011/12/raking-up-ramanujan/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/