Stories on 7th Jan '16

It's here! Netflix arrives, will storm screens!
The leading on-demand video service now in India with a month's free trial + Interview with Netflix spokesperson
http://www.mxmindia.com/2016/01/its-here-netflix-arrives-will-storm-screens/

Dear MxM by Jaisurya Das: The salary offered doesn't allow me a decent home in Mumbai... so why work?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2016/01/dear-mxm-by-jaisurya-das-the-salary-offered-doesnt-allow-me-a-decent-home-in-mumbai-so-why-work/

Mindshare appoints Kevin Rooney as Chief Growth Officer
Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams
http://www.mxmindia.com/2016/01/mindshare-fulcrum-gets-hul-yrf-for-indias-first-transgender-band/

Happ Post launched for 'sunshine' take on news
Happ Post is available as a native app for iOS and Android devices downloadable at http://onelink.to/bbuvww and as a web offering on www.happpost.com
http://www.mxmindia.com/2016/01/happ-post-launched-for-sunshine-take-on-news/

Deepak Singh appointed Chief Creative Officer at The Social Street
Deepak brings a wealth of experience, spanning 15 years, having worked with advertising firms like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu
http://www.mxmindia.com/2016/01/deepak-singh-appointed-chief-creative-officer-at-the-social-street/

Mindshare appoints Kevin Rooney as Chief Growth Officer
Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams
http://www.mxmindia.com/2016/01/mindshare-appoints-kevin-rooney-as-chief-growth-officer/

5th edition of Facebook Awards announced
The 2015 Awards represented the biggest and most inspiring creative collection for Facebook as it reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry
http://www.mxmindia.com/2016/01/5th-edition-of-facebook-awards-announced/

Balaji Telefilms hands over sales mandate of Box Cricket League to Aidem Ventures
Box Cricket League will air its second season on India's leading Hindi GEC, Colors & Colors HD from Feb 28th 2016

http://www.mxmindia.com/2016/01/balaji-telefilms-hands-over-sales-mandate-of-box-cricket-league-to-aidem-ventures/

Stories on 6th Nov 14

4 must-dos to revive Brand Maharashtra
So what should do the new BJP-led government do to uplift Brand Maharashtra. A quick list by Avik Chattopadhyay
http://www.mxmindia.com/2014/11/4-must-dos-to-revive-brand-maharashtra/

Lenovo uses SnapChat to warm up fans about new phone features
#VibeUpMyLife, a 72-hour Art-a-Thon showcases artists (in real-time) working on challenges they receive
http://www.mxmindia.com/2014/11/lenovo-uses-snapchat-to-warm-up-fans-about-new-phone-features/

O&M executes new campaign for Center Fruit Xplode
The product is available in Lemon & Orange flavours
http://www.mxmindia.com/2014/11/om-executes-new-campaign-for-center-fruit-xplode/

Hathway ropes in Aidem to handle ad-sales function
Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India
http://www.mxmindia.com/2014/11/hathway-ropes-in-aidem-to-handle-ad-sales-function/

Lowe Lintas unveils new campaign for Alto
Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer
http://www.mxmindia.com/2014/11/lowe-lintas-unveils-new-campaign-for-alto/

What Ticks for Indian Consumers/ Women - Prathap Suthan and Gautam Talwar/ Kavita Kailas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-prathap-suthan-and-gautam-talwar-kavita-kailas/

Stories on 2nd Apr '14

Last Year, This Year
The financial year 2013-14 ended with hope for the economy, but how was it for media industry stakeholders. We spoke to some and asked them to look ahead
 http://www.mxmindia.com/2014/04/last-year-this-year/

IRS 2013 in indefinite abeyance. Comment: Win-win for no one. Print will lose big sans measurement
The decision to hold off the IRS 2013 results until the audit and revalidation process is done in four to six weeks doesn't speak too well about the future of the print sector in India
 http://www.mxmindia.com/2014/04/irs-2013-in-indefinite-abeyance-comment-win-win-for-no-one-print-will-lose-big-sans-measurement/

Viacom18 ties up with Colosceum to float 'Spotlight'
The initiative will seek to create an instant connect for brands, celebrities and audiences
 http://www.mxmindia.com/2014/04/viacom18-ties-up-with-colosceum-to-float-spotlight/

Eco Times unveils 'ET Panache'
Business daily Economic Times has announced the launch of ET Panache, a three-times-a-week lifestyle and leisure accompaniment to the main newspaper
 http://www.mxmindia.com/2014/04/eco-times-unveils-et-panache/

Aidem makes regional media portfolio more 'buland' with Best News Co channels
With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland
 http://www.mxmindia.com/2014/04/aidem-makes-regional-media-portfolio-more-buland-with-best-news-co-channels/

Big Magic Bihar & Jharkhand inks DTH deal with Dish
Reliance Broadcast Network stable regional channel has inked a distribution deal with Dish TV, adding an 8 million subscriber base to its reach
 http://www.mxmindia.com/2014/04/big-magic-bihar-jharkhand-inks-dth-deal-with-dish/

Live Web TV News Conversation channel launched
IndiaPost Live, a live Web TV News Conversation channel, has been launched recently with interactive video journalism on a variety of topics
http://www.mxmindia.com/2014/04/live-web-tv-news-conversation-channel-launched/

Stories on 23rd Dec '13

2013: Year of Shame
The year would best be remembered for the wrong reasons. In Part 1 of the 'Year of Shame' presenting
http://www.mxmindia.com/2013/12/2013-year-of-shame/

History will remember '24' as a gamechanger in Indian television: Raj Nayak
As Season 1 of the international TV mega-series 24's Indian adapt drew to a close on Saturday, the Colors CEO spoke on how the series fared for the channel and whether a second season is being planned
http://www.mxmindia.com/2013/12/history-will-remember-24-as-a-gamechanger-in-indian-television-raj-nayak/

Aidem to rep Janta TV sales
Aidem Ventures is appointed National Sales Representative for Janta TV
http://www.mxmindia.com/2013/12/aidem-to-rep-janta-tv-sales/

Amith Prabhu: 13 PR savvy international events and people of 2013
Amith Prabhu lists 13 people and events that shaped conversations globally in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-international-events-and-people-of-2013/

Dainik Bhaskar hosts India Pride Awards 2013-14
The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week
http://www.mxmindia.com/2013/12/dainik-bhaskar-hosts-india-pride-awards-2013-14/

Reviewing the Reviews: Mostly two, some three stars for Dhoom: 3
Most reviewers were disappointed by the lifting of ideas and scenes in a big film like Dhoom: 3, notes Deepa Gahlot

http://www.mxmindia.com/2013/12/reviewing-the-reviews-mostly-two-some-three-stars-for-dhoom-3/

Stories on 23rd Aug

@dvantage Digital
 As marketers take the digital route, it's appears to be the best of times for digital agencies
 http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
 http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170

Stories on 20th December

Don 2 marketing on overdrive
From 3D glasses to bobbleheads and a shooter game, Don 2 makers deploy a 360-deg plan to draw people to watch the SRK starrer
http://www.mxmindia.com/2011/12/how-many-are-chasing-don-2/

When Indian TV woke up late
Ranjona Banerji presents her take on nightly news and the fare in the morning papers
http://www.mxmindia.com/2011/12/when-indian-tv-woke-up-late/

NDTV Good Times Food Awards celebrate the best in the food industry
India’s most prestigious food platform honours the finest in the culinary world, Delhi NCR voted as the 'Best Foodie City' of the country
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-celebrate-the-best-in-the-food-industry/

Curb online voices? No way, Mr Sibal
In the new world, where lines between traditional and social media are blurred, censorship as proposed by the Information Technology Minister is simply not feasible, finds forum.
http://www.mxmindia.com/2011/12/curb-online-voices-no-way-mr-sibal/

Aidem Ventures to handle advertising sales for KBS World (South Korea)
Will now handle the media sales function for KBS World, the international TV channel from South Korea
http://www.mxmindia.com/2011/12/aidem-ventures-to-handle-advertising-sales-for-kbs-world-south-korea/

Big B tweets about his BIG Star wins
Bachchan won the Best Actor in Social role for Aarakshan, a first of its kind and another award for being a complete performer
http://www.mxmindia.com/2011/12/big-b-tweets-about-his-big-star-wins/

The Anchor: 6 wishes for Santa Claus from the radio industry
Monica Nayyar Patnaik's end-of-year wish list for FM - players and listeners too.
http://www.mxmindia.com/2011/12/the-anchor-6-wishes-for-santa-claus-from-the-radio-industry/

Debrief: HTC: Fingering around
HTC has come up with some really silly stuff for their new handset called 'Explorer'
http://www.mxmindia.com/2011/12/debrief-htc-fingering-around/

Accel Partners invests in digital media firm Trivone
The slowdown chill notwithstanding, vc firm Accel Partners has announcement an investment in Trivone Digital Services
http://www.mxmindia.com/2011/12/accel-partners-invests-in-digital-media-firm-trivone/

Mukesh Ambani in talks to buy Network 18: WSJ
The Wall Street Journal reports that the Reliance Industries chairman is in talk to buy Network 18
http://www.mxmindia.com/2011/12/mukesh-ambani-in-talks-to-buy-network-18-wsj/

Stories on 5th December

Very challenging times for radio: Rana Barua
Red FM COO Rana Barua speaks about FM phase III and how radio can emerge stronger from the current slowdown
http://www.mxmindia.com/2011/12/very-challenging-times-for-radio/

The Anchor: Piyush Pandey picks his 6 all-time favourite Dev Anand numbers
'Dev Anand was mortal?' went one Facebook reaction, and indeed it seemed as if the 'evergreen hero' would sing and dance his way through life forever. Adman Piyush Pandey lists but half a dozen of the eternally memorable songs picturised on Dashing Dev
http://www.mxmindia.com/2011/12/the-anchor-six-favourite-dev-anand-numbers/

Change is the biggest challenge, says Divya Gupta (now @ Dentsu Media)
Divya Gupta talks about the road ahead for the media industry.
http://www.mxmindia.com/2011/12/change-the-biggest-challenge/

RAMcheck: Some surprises in 4-metro stats for Aug to mid-Oct
Radio Audience Measurement (RAM) on December 2 released its latest radio listenership figures for Week 35-38 and Week 39-42. Some highlights
http://www.mxmindia.com/2011/12/latest-ram-numbers-throw-up-some-surprises/

Emgee group gives Quadrant creative mandates
In a multi-agency pitch, EMGEE Group has provided Quadrant Communications with the creative mandates for their property in Goa called Anantham.
http://www.mxmindia.com/2011/12/emgee-group-gives-quadrant-creative-mandates/

Reviewing the Reviews: The Dirty Picture
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-the-dirty-picture/

Moneycontrol.com launches first app for iPad
The new moneycontrol.com iPad app will provide enhanced real-time access to financial markets.
http://www.mxmindia.com/2011/12/moneycontrol-com-launches-first-app-for-ipad/

Aidem Ventures to handle sales for The Economist online in India
Aidem Ventures has been appointed as the media representative for The Economist online business in India.
http://www.mxmindia.com/2011/12/aidem-ventures-to-handle-sales-for-the-economist-online-in-india/

AdStrat: Humming Girl
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/humming-girl/

Thakraney: Sony after KBC. Reality shows must face the music
Are reality shows over-hyped in the desi entertainment channels? Are they worth all the effort and the expenditure? Is too much expectation being loaded on them?
http://www.mxmindia.com/2011/12/hard-knocks-reality-shows-must-face-the-music/

Raking up Ramanujan
In Freaking News, Ranjona Banerji reviews the fare on primetime news and the morning papers
http://www.mxmindia.com/2011/12/raking-up-ramanujan/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/