Stories on 8th Aug '13

It's 50-50 music & masti with Maiboli
After the success of Mastiii, Dabang and Dhamaal, Sri Adhikari Brothers launches a Marathi entertainment channel with a mix of music & comedy
http://www.mxmindia.com/2013/08/its-50-50-music-masti-with-maiboli/

What our columnists say on Bezos' buy of WaPo
Comments from Ranjona Banerji, Anil Thakraney on Jeff Bezoz buying the Washington Post
http://www.mxmindia.com/2013/08/what-our-columnists-say-on-bezos-buy-of-wapo/

Star Sports gets Dhoni to endorse football
The sports channel ropes in Mahendra Singh Dhoni as brand ambassador to endorse football
http://www.mxmindia.com/2013/08/star-sports-gets-dhoni-to-endorse-football/

Skybags appoints Law & Kenneth as creative agency
The VIP Industries luggage and backpack brand has retained L&K for its creative advertising
http://www.mxmindia.com/2013/08/skybags-appoints-law-kenneth-as-creative-agency/

Utpal Das appointed Chief Commercial Officer at Viacom18
He joins the Viacom18 leadership team and will build efficiencies and drive synergies in the system
http://www.mxmindia.com/2013/08/utpal-das-appointed-chief-commercial-officer-at-viacom18/

Shailesh Kapoor: Chennai Express: On A TV Near You
When a Shah Rukh Khan comes to a reality show, you have, what an Executive Producer will call, a "rocking episode", writes Shailesh Kapoor
http://www.mxmindia.com/2013/08/shailesh-kapoor-chennai-express-on-a-tv-near-you/

Ritu Midha: The price paid for inflation
If one looks at year-on-year growth, which as per AC Nielsen, saw a growth of 18.5% (2012 over 2011) the picture for the FMCG does not look that dismal, notes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-the-price-paid-for-inflation/

Ranjona Banerji: Hysteria and hypocrisy rule news media
The lack of distinction between yellow and sensationalist journalism and more serious or at any rate thoughtful journalism in India is beginning to hurt us now, writes Ranjona Banerji
http://www.mxmindia.com/2013/08/ranjona-banerji-hysteria-and-hypocrisy-rule-news-media/

Debrief: Tata Nano: Awesomely poor
Shoving the word 'Kickassness' in the ad doesn't make you kickass. It's a nonsense ad, and contains the same stuff we have watched umpteenth number of times, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-tata-nano-awesomely-poor/

Eid Mubarak. No edition tomorrow + Aug holidays
No edition on August 9 and 15. Special edition on August 16
http://www.mxmindia.com/2013/08/notice-on-august-holidays/

Stories on 27th Nov '12

Final countdown for Effies 2012
As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far
http://www.mxmindia.com/2012/11/final-countdown-for-effies-2012/

Colors buys rights of '24' for Rs 150 cr
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/colors-buys-rights-of-24-for-rs-150-cr/

Star Network expandeds on Sky
Star Network has expanded its UK reach with an extended distribution partnership with Sky
http://www.mxmindia.com/2012/11/star-network-expandeds-on-sky/

Wrigley India appoints Deepak Iyer as managing director
Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013
http://www.mxmindia.com/2012/11/wrigley-india-appoints-deepak-iyer-as-managing-director/

It's Golden Mikes time again
92.7 Big FM announces the 2nd edition of the Big Regional Entertainment Awards, to be held in 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu will recognize talent from films, music, dance, theatre, sports and television
http://www.mxmindia.com/2012/11/its-golden-mikes-time-again/

Pidilite signs Kareena's 'Fevicol se' song from Dabangg 2
Pidilite signs marketing and promo deal with Kareena Kapoor's 'Fevicol se' song from Dabangg 2
http://www.mxmindia.com/2012/11/pidilite-signs-kareenas-fevicol-se-song-from-dabangg-2/

4 reasons why memorable tunes help connect brands
Ganapathy Viswanathan lists reasons why memorable tunes help connect brands
http://www.mxmindia.com/2012/11/4-reasons-why-memorable-tunes-help-connect-brands/

Debrief: Emirates: Too generic
Okay, there are these delightful destinations, and the ads do look great, but why must I choose Emirates? Funnily, that one most important question isn't dealt with
http://www.mxmindia.com/2012/11/debrief-emirates-too-generic/

Ranjona Banerji:  Must-watch Network
Ranjona Banerji reviews the fare on News TV and the morning paper... and various websites and the social media
http://www.mxmindia.com/2012/11/ranjona-banerji-must-watch-network/

Stories on 24th February

@ ad:tech: Go beyond clicks, marketers told
ad:tech 2012 opened to a packed house in the capital, with digital experts from India and 15 other countries attending (Text & Video report)
http://www.mxmindia.com/2012/02/adtech-go-beyond-clicks-marketers-told/

DDB Mudra announces new 'A' team
The architecture & identity of the new DDB Mudra Group will be shared with the media on February 28.
http://www.mxmindia.com/2012/02/ddb-mudra-announces-new-a-team/

Birla Tyres to roll with Grey Singapore
Birla Tyres has awarded its creative mandates to Grey Singapore; the account size is pegged to be Rs10 crore.
http://www.mxmindia.com/2012/02/birla-tyres-to-roll-with-grey-singapore/

Salman Khan sets a Rs50cr record by selling satellite rights for Dabangg sequel
The satellite rights for the movie have been snapped up by Star Network for a record Rs48-50 crore for 11 years
http://www.mxmindia.com/2012/02/salman-khan-sets-a-rs50cr-record-by-selling-satellite-rights-for-dabangg-sequel/

Tamil KBC ropes in both national and local advertisers
Actor Suriya is putting his weight behind the show too, and with a combination of media being used to promote it, it's all systems go for Neengalam Vellalam Oru Kodi which launches on Monday
http://www.mxmindia.com/2012/02/tamil-kbc-ropes-in-both-national-and-local-advertisers/

[MxM Radio] I don't see news as a game changer: Naval Toshniwal, Tomato FM
Naval Toshniwal of Tomato FM on the success mantra of his talk-based radio station in Sangli, and radio consumption behaviours in Kolhapur and Sangli markets.
http://www.mxmindia.com/2012/02/mxm-radio-i-don%e2%80%99t-see-news-as-a-game-changer-naval-toshniwal-tomato-fm/

HT revamps Sunday supplement Brunch
HT Media Limited has 'upped the ante on design and content' with the new avatar of Brunch Weekly. Brunch is the popular weekly lifestyle and entertainment magazine from Hindustan Times launched in 2003.
http://www.mxmindia.com/2012/02/ht-revamps-sunday-supplement-brunch/

Discovery Channel and TLC ranked amongst the top 5 most trusted TV brands in India
Discovery channel has been ranked third, ahead of all the Hindi general entertainment and sports channels. TLC has been ranked fifth, ahead of all lifestyle, English entertainment, English news and English movie channels.
http://www.mxmindia.com/2012/02/discovery-channel-and-tlc-ranked-amongst-the-top-5-most-trusted-tv-brands-in-india/

INMA in LA to host digital revenue models and transformation strategies
INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies.
http://www.mxmindia.com/2012/02/inma-in-la-to-host-digital-revenue-models-and-transformation-strategies/

The Anchor: 7 ways of building a successful agency-client relationship
Having worked on both sides, client and agency, Aniruddha Oka is in the perfect position to give us his point of view.
http://www.mxmindia.com/2012/02/the-anchor-7-ways-of-building-a-successful-agency-client-relationship/

Anil Thakraney: Yes, we want to read about the Saif punch-nama!
Truth is, nothing like a story of two 'decent' groups behaving like hooligans inside a five star hotel. And absolutely nothing like it if one of the parties happens to be a movie star. And secretly, we would love it if the battle rages on.
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/