Stories on 26th Nov '13

News channels maxed with Mumbai terror attack coverage: TAM data
According to TAM data, the highest genre share of news channels in the period 2001 to 2012 was in 2008 for Mumbai terror attacks coverage
http://www.mxmindia.com/2013/11/news-channel-genre-share-maxed-with-mumbai-terror-attack-coverage-since-2001-tam-data/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM on Nov 28
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Japanese firms advertise on cartoon shows to convey that its brands stand for high quality
The Japanese government has announced the launch of a new project to aid global promotion of the country's culture, including its anime, video games and cuisine
http://www.mxmindia.com/2013/11/japanese-firms-advertise-on-cartoon-shows-to-convey-that-its-brands-stand-for-high-quality/

Birla Sun Life MF gets Indigo to develop jaanotohmaano.com
Leo Burnett's Indigo Consulting blended latest trends in design and technology for simplified, jargon-free content

http://www.mxmindia.com/2013/11/birla-sun-life-mf-gets-indigo-to-develop-jaanotohmaano-com/

Stories on 9th December

The Anchor: Karthi Marshan's 5 rules for engaging financial services consumers on social media
Social media engagement for brands have many uses, and just like dating, socializing and evangelizing, there are things we must keep in mind.
http://www.mxmindia.com/2011/12/the-anchor-karthi-marshans-5-rules-for-engaging-financial-services-consumers-on-social-media/

Mediaah!:  Aggie - well-deserved Impact Person of the Year
Agnello Dias represents the new face of adland and has done some terrific work, writes Pradyuman Maheshwari
http://www.mxmindia.com/2011/12/mediaah-aggie-well-deserved-impact-person-of-the-year/

[PR CHANNEL] Public Relations needs measurement for its Advertising & PR!
The PR industry has been thriving on Jugaad. This silent army of PR professionals, certainly for the last two decades, has been quietly helping organizations and brands get marketing "exposure" in the news space
http://www.mxmindia.com/2011/12/public-relations-needs-measurement-for-its-advertising-pr/

TAM data Top 10 programmes on HGEC - Wk 49'11
http://www.mxmindia.com/2011/12/tam-data-top-10-programmes-on-hgec-wk-4911/

GRP  Channel shares of HGECs- Wk 49 2011
http://www.mxmindia.com/2011/12/7319/

Corporate crisis? Call the PR firm
In an age of instant information, fire-fighting is a skilled specialization and PR agencies are not willing to leave it to chance or the last minute.
http://www.mxmindia.com/2011/12/corporate-crisis-call-the-pr-firm/

Introducing the MxMIndia PR Channel
The MxMIndia PR Channel is here to celebrate the business. And give practitioners a forum - and a neurtral one -- which they can call their own.
http://www.mxmindia.com/2011/12/introducing-the-mxmindia-pr-channel/

NDTVProfit.com in brand new avatar
The new features are designed to bring the users a clutter-free, non-intimidating experience
http://www.mxmindia.com/2011/12/ndtvprofit-com-in-brand-new-avatar/

[PR CHANNEL] We are happy being No 1 as MSL group: Jaideep Shergill
From an increased focus on digital, to acquiring a host of new clients and getting the talent platform right, Hanmer MSL India is on track to be amongst the best in 2012, says Jaideep Shergill, CEO.
http://www.mxmindia.com/2011/12/we-are-happy-being-no-1-as-msl-group/

Anil Thakraney: Sibal in Blunderland
In his fantasy, the mantri overlooked one critical ground reality: Leave alone the fact that it's impossible to pre-screen millions of posts, the Indian Constitution guarantees every citizen the right to free speech.
http://www.mxmindia.com/2011/12/sibal-in-blunderland/

Disney Channel's Doraemon Movie delivers the best ratings
Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India
http://www.mxmindia.com/2011/12/disney-channels-doraemon-movie-delivers-the-best-ratings/

S Shriram is Indiaplaza's SBU Head-Life Style
Online shopping pioneer Indiaplaza.com has appointed S Shriram as its SBU Head - Lifestyle.
http://www.mxmindia.com/2011/12/s-shriram-is-indiaplazas-sbu-head-life-style/

History soars to No 1 in genre
History Channel has worked its way up to the No 1 position in the factual entertainment genre in the six metros.
http://www.mxmindia.com/2011/12/history-soars-to-no-1-in-genre/

Keep those 3D glasses handy. TVCs set to add that extra dimension
Pixion, Prime Focus and others working to cash in on 3D tech's popularity
http://www.mxmindia.com/2011/12/keep-those-3d-glasses-handy-tvcs-set-to-add-that-extra-dimension/

ESPN acquires Cricket Australia rights
ESPN Star Sports has announced a five-year contract for the exclusive rights to broadcast Cricket Australia's (CA) domestic and home international matches across various platforms including television, internet, mobile and radio, covering the entire Asian region.
http://www.mxmindia.com/2011/12/espn-acquires-cricket-australia-rights/

Yahoo! mail available in 8 Indian languages
The recently launched new Yahoo! Mail promises to deliver a faster, safer and easier online communications experience for users from across India
http://www.mxmindia.com/2011/12/yahoo-mail-available-in-8-indian-languages/

Ricoh joins as official sponsor for Aircel Chennai Open 2012
The sponsorship is significant for India as Ricoh is also an Official Partner of the Barclays ATP World Tour Finals and also sponsors a host of other ATP Tour events.
http://www.mxmindia.com/2011/12/ricoh-joins-as-official-sponsor-for-aircel-chennai-open-2012/

Lenovo launches online network for idea sharing
The online platform will help like-minded PC users to share and discuss ideas, and form project teams to develop these ideas into workable plans.
http://www.mxmindia.com/2011/12/lenovo-launches-online-network-for-idea-sharing/